Guest Post by Julie  Gabrielli

It seems we are experts at knowing what’s wrong in the world – whether global problems like climate change and poverty, national concerns like the economy and health care, neighborhood issues like the lady down the street whose dogs never stop barking. Even within our own families, we tend to focus on what’s not working.

What happens when we turn and face in another direction? Not to actively ignore or deny those very real problems. But to focus instead on what we want. Do we ever even ask this question of ourselves or others: what sort of world do we want to live in?

Even then, the answers may come back framed in negatives, such as “I want fewer wars” or “to eliminate racism.” The brilliant Hildy Gottlieb first opened my eyes to this habit.

I tested this out one recent weekend at our neighborhood shopping area, taking video footage of everyday people addressing these big issues. People were quick to cite the problems: education, the economy, global warming, racism, negativity, stereotyping, war. When asked to say what they want, if they could wave a magic wand and fix everything, they were less confident, sometimes even embarrassed. As if talking that way is not an adult activity.

The danger of dwelling on what’s wrong is that we can become convinced that there’s no hope for us. We’re just a doomed species and blight on the planet. I know many avid and dedicated environmental activists who harbor this secret belief deep within their hearts: that the planet will be better off without us.

And why wouldn’t we reach this conclusion, when all we read about and see around us are the consequences of our bad behavior? The mortgage crisis, countries in the Euro zone so deep in debt they threaten to take the whole thing down with them, giant corporations cutting down the boreal forest in Canada to get at the dirtiest, most carbon-intense oil on the planet and then lobbying our government to build a pipeline to cart it to the Gulf of Mexico. Fifty million nonelderly Americans (18.9%) are without health insurance or access to good health care.

This stuff is senseless. Meaning, try as we might, we can’t make sense of it. I wonder if it’s because, as Einstein famously observed, we cannot solve our problems using the same thinking that created them. So why not try a different way? What happens when we focus instead on what we want, instead of what we don’t want? Try it. You may be surprised at what happens.

Why does this matter? you may be wondering. It turns out that we create the future every moment of every day. A positive vision of a future that we want is the galvanizing force that animates the world-changing work of all the people who will be in the film, “I Want America to Thrive.” Even the title speaks to a positive vision. Why not? It’s a surer way to transcending, rather than merely solving, our problems.


Eco-architect Julie Gabrielli has been at the forefront of the sustainability movement in Maryland for over 15 years. She is an artist and writer, always searching for the most effective medium to wake people up to the beauty of our world. To learn more and stay in touch, Like this film on Facebook

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Guest post by D’vorah Lansky

Video is the most effective way to connect with your online audience because they can both see and hear you. This medium permits viewers to get to know you and find out more about your book. Adding video to your website and marketing campaign is one of the smartest things you can do. Video captivates your visitors, provides them with a warm welcome and keeps them on your site longer, so they are much more likely to take action.

Creating Web video might seem intimidating but the truth is that it can be easy, affordable, and even free. Creating Web video can also be a great deal of fun. You can either record your message with the camera facing you or you can create a screen capture video, using a free software program such as JingProject.com, and record something that is displayed on your computer screen. The technology has advanced to the point where it is easy to record a video, even if you are not a technology expert.

How Authors Can Use Video to Market Their Books

There are unlimited possibilities as far as what you can create videos of. Here are a few suggestions for you to draw from:

Create a video book trailer. Market your book by creating a video book trailer which you can post on YouTube and on your website. A video book trailer is a short video or multimedia presentation that helps to promote your book. Typically, it is less than two minutes, and a thirty-second to one-minute video can have even more impact, as people are more likely to watch it all the way through. The goal of your video trailer is to get people emotionally involved in your book by identifying a pain or a challenge and sharing a solution.

The simplest way to create a video trailer is through the use of images, PowerPoint slides, video clips, voiceover, music, and sound effects that paint a story that invites your viewers to get emotionally involved in your book. An extremely simple way to create a video trailer is with an online program at Animoto.com. Simply upload images, select an audio track from a wide selection available on the site, click a few buttons and upload your video to YouTube.

Read a chapter of your book aloud. This is a wonderful way to connect with your audience as authors have been doing readings in person at bookstores for decades. You are simply keeping up with these technological times to reach a much larger audience of prospective buyers. You can either face your webcam or you can narrate while displaying PowerPoint slides to create a delightful presentation.

Record a video interview. Have someone else ask you a series of questions related to your book. Create a webcam video or a PowerPoint video of you sharing an aspect of the book, why you wrote the book, and how people can benefit from the content in your book.

Create a video book. We’ve all heard of audio books. What about creating a video book? You can create an abbreviated, separate video for each chapter and take your reader on an audio-visual journey through your book. This also provides you with an upsell product and/or a special give-away for those who purchase your book during your book launch or through a special promotion. At the same time, it is a teaser opportunity to get them to buy and read the entire book.

What ideas do you have?

Hopefully these ideas have stimulated some ideas of your own. What ways can you see yourself using video to share the message of your book? 

 

About the Author

D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com.

D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

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Reviewed by Shel Horowitz

A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly.

Clearly written, and delightfully formatted for easy on-screen reading.

Shama also walks her talk. In the six or eight months since I first saw her name, I’m running into her everywhere: on Facebook, Twitter, as a teleseminar guest with various other expert marketers…all using the no-cost social media techniques she describes in this e-book.

I’d recommend this highly for those just starting out in social media, as a way to jump-start your education. And if you’re experienced but haven’t done video marketing yet, or have not found it effective, that short section will be more than worth the price.

Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books

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