Tag: solarfest

By Posted on Posted in Eco-friendly, Energy & Sustainability, Environment, Green Living/Green Lifestyles, Innovation Tagged with , , , ,

Don’t call me a potty-mouth, but today, I’m going to talk about porta-potties.

You see, I spoke at SolarFest again this past weekend, and once again, I noticed some major innovation. A few years ago at SolarFest, I first encountered vented porta-potties: a major new innovation.

This year, another one: Porta-potties earmarked “pee only,” with a catch basket to make sure the rule was followed.

These toilets are collecting urine to use as fertilizer on hay fields, under the auspices of the Rich Earth Institute. It’s a pilot project sanctioned by the US Department of Agriculture.

And I have to tell you, it smelled great even near the end of a big festival day. I’ve been in home bathrooms that didn’t smell as good.

We can and should incorporate these kinds of innovations into every aspect of society. Always, we need to ask ourselves how we can live better, use fewer resources, and generate less waste or turn the waste we do create into something useful.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability Tagged with , , ,

If you’re thinking of solarizing your home, starting to compost, building with straw bales or other eco-friendly materials, collecting and reusing rainwater, or just learning about new green technologies you can easily make a part of your life, this weekend’s SolarFest in Tinmouth, Vermont may be very well worth the trip.

If past gatherings are any indication, this will be an informative, enjoyable festival, with lots of hands-on workshops, vendors offering a wide range of solutions for both do-it-yourselfers and have-it-dones (many at surprisingly low price points)—and some pretty good music, too. It’s a New England back-to-the-lander’s dream.

Tjhis years workshops are once again divided into these five tracks:  Renewable Energy, Green Building, Sustainable Agriculture, Thriving Locally, and (for kids and teens) The Solar Generation.

Within these categories, choose from such options as The Ecological House New England and How to Design a Zero-Carbon, Net-Zero-Energy Home (both in the Green Building track), separate seminars on raising chickens, goats, worms, and mushrooms (Sustainable Agriculture), increasing local food production and repairing your own bike (Thriving Locally).

The festival is an easy drive from Western Massachusetts, Albany, and much of Vermont and New Hampshire—and not too outrageously far away from New York City and Boston. Camping on-site.

For the second year in a row, I’ll be presenting. My session, “Green And Profitable: Harnessing the Marketing Advantages of Going Green,” will be in the Thriving Locally tent, sunday at 12:30, with a book signing immediately following at Northshire Books’s booth. Please stop by and say hello.

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By Posted on Posted in Energy & Sustainability, Events, Green Business, Green Marketing, Publishing, Shel's Personal Life Tagged with , , , , , , , , , ,

I have only half an hour left of being 53. It seems a good time to reflect on the whirlwind year I’ve had. Professionally, a lot has gone right for me this year.

First, of course, this has been my initial year as a Guerrilla Marketing author, and the publishing world is definitely nicer to authors who have hitched their wagon to a star. The folks at Wiley have been far more collaborative and helpful than many authors experience with their big NYC publishers, and certainly more so than Simon & Schuster was with me all those years ago. I’ve been promoting the book constantly all year long, and the publisher and even Amazon have also worked on that goal. And as a result of all that effort, Guerrilla Marketing Goes Green has been on the Environmental category bestseller list for at least 11 of the last 12 months—we’re not sure about March—and was #1 in the category for part of April and May. Even cooler—within three weeks of publication, a Google search for the exact phrase “Guerrilla Marketing Goes Green” brought up 1,070,000 hits—far more than I’ve ever seen for anything else I’ve been involved with. Some of those pages have come down since, but as of today, it’s still quite respectable at 551,000. And a search for my name peaked last month at 119,000, nearly double the previous high point of 62 or 64,000.

Because of the new book, I’ve also done quite a bit of speaking this year, including my first international appearance (at an international PR conference in Davos, Switzerland, home of the World Social Forum and World Economic Forum. This was a different event, but in the same venue, and it felt pretty trippy to be speaking from the same building that the likes of Bill Clinton and Warren Buffett speak from. And when you write a book called Guerrilla Marketing Goes Green, you have automatic “chops” in both the green community and the marketing world—which is great, since the book really looks at the intersection of profitability and sustainability. I’ve spoken and exhibited at quite a few green events this year (ranging from the mellow, outdoor SolarFest in Vermont to the huge Green America/Global Exchange Green Festival in the Washington, DC Convention Center) and made numerous great contacts.

And I discovered, particularly when doing media interviews, that I really do know quite a bit about going green, on a much deeper level than just “made from recycled materials” stuff. I was very pleased with the quality of some of the more than 100 interviews I did this year, finding that a number of the journalists went a lot deeper than others I’ve experienced in the past—and I was able to take them deeper still. I’m not saying this to brag, but because I didn’t actually realize how much I do know about many substantive issues around sustainability until I started answering so many great questions about it.

Part 2 will discuss the most exciting part of my year: a way to get the message in front of a much wider audience. Stay tuned.

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