Tag: social issues

By Posted on Posted in Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Psychology, Socially Responsible Investing Tagged with , , ,

For decades, I’ve told anyone who’d listen that doing the right thing for the planet and its inhabitants can be the core of a highly successful business strategy. In my latest book, Guerrilla Marketing to Heal the World, I cite dozens of studies that show this.

Now, AdWeek reports on a powerful new study that reinforces this key truth. 65 percent of respondents—2 out of every 3 consumers—rate the need for brands to “take a stand on social issues” either very or somewhat important, and especially so when discussing brands’ social media presence. Of the self-identified “liberals,” the number went up to 78 percent, or nearly four out of five.

Concern for the planet—and the living things that ride "Spaceship Earth"—is good for business (picture of Earth and sun)
Concern for the planet—and the living things that ride “Spaceship Earth”—is good for business
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By Posted on Posted in Business Ethics, Ethics-International, General Commentary, Politics, Social and Economic Justice Tagged with , , , , , ,

Pope Benedict XVI’s third encyclical is a sweeping, 144-page document addressing and interlocking a wide range of social issues. He calls on the financial industry to tame its greed and turn to ethics, asks the United Nations and individual governments to address deep-rooted poverty issues–not only from economic development perspectives but also making sure these countries have a voice and a seat at the table of power–a political shift, in other words.

Good coverage in the Washington Post (see above link). And a shoutout to Allan Holender of the World Wide Association of Zentrepreneurs, for bringing this important document to my attention.

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