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In China, Death Sentence for Ethics Conviction

By Shel Horowitz—Green/Ethical Business Expert Posted on June 6, 2007 Posted in Business Ethics, Ethics in Government, Events, Uncategorized

For seven years, Zheng Xiaoyu headed China’s Food and Drug Administration–a time in which that agency was filled with scandal, from tainted toothpaste to poisoned pet food. Both animals and people died in large numbers as a result, The New York Times reports.

Mr. Zheng, 62, has been sentenced by the Chinese government to death–not for the poisonings, but for the bribery that enabled them.

One more reason to stay honest, o ye corporate executives and government officials.

Of course, there are plenty of others–including, as I point out repeatedly in my award-winning sixth book, Principled Profit: Marketing That Puts People First, that it’s actually easier for an honest business to profit and thrive.

Too Cool Not to Share: Women in Art

By Shel Horowitz—Green/Ethical Business Expert Posted on June 5, 2007 Posted in Arts & Entertainment, Marketing Trends/News, Shel's Personal Life, Uncategorized

This is the first viral video I’m linking from in a year and a half dong this blog.

A film that morphs the faces of women from great paintings throughout history.

Of course, the marketing implications of viral travel of humor or inspiration over the Net have been known for a while–but this one made me think about art in an entirely new way. The paintings really seem to be alive.

As a marketer, I want to know why this had such a profound impact on me that I was instantly moved to share it not only with my humor email list, but for the first time, with my blog.

FedEx Should be Scared–and Intrigued

By Shel Horowitz—Green/Ethical Business Expert Posted on June 5, 2007 Posted in Arts & Entertainment, Energy & Sustainability, Frugality/Frugal Fun, Marketing Trends/News, Other, Publishing, Uncategorized

…And they should be trying to invest in this.

In three days at Book Expo America, I saw one technology that could really alter the world.

Because FedEx’s whole model is based on the need to transport paper around the world quickly–in situations where fax or e-mail isn’t practical for one reason or another. Situations that require a physical signature on an original document. FedEx, DHL, UPS, USPS, and all the other courier services need to know that the real business they are in at least as much about transporting signatures as in transporting large documents that would be unwieldy via electronic technologies.

Frustrated by the demands of wearying multicity author tours, acclaimed novelist Margaret Atwood was signing for a package on an electronic tablet. I’m sure you’ve done it. Mistakenly, she believed that she was actually creating a physical signature on a piece of paper, remotely–so, she thought, why can’t I sign a book in my house? After all, it’s been possible for years to do author events by video or audio, remotely. Why not a long-distance book signing?

And now she can. Using two-way videoconferencing, she can interact with a fan or group of fans anywhere in the world, and when a bookstore staffer puts a book under the pen at the other end, she can inscribe and personalize the book.

Interestingly enough, a lot of the company’s promotional material focuses on the “Green” feature: the amount of carbon saved in not flying. Of course, the author who doesn’t have to slog through international border crossings, airports, hotel rooms, and the rest of the grind may or may not be thinking about carbon offsets. And, of course, it’s going to be waaaay cheaper than a year’s worth of book tours–though once the novelty wears off, readers/fans may not find it as satisfying as a real in-person appearance.

Atwood’s company is called Unotchit and the product is Long Pen (TM). I couldn’t find any pricing information on the site but I’m sure that in most cases, a bookstore or other venue will install the device and then loan out the writing tablet (and, if necessary, the video cam) to the author, so the equipment cost will be relatively manageable. And I’m guessing, ironically enough, that a lot of those tablets and cams will be shipped by FedEx

This has huge implications–not only in publishing but in sports, finance, real estate (think about closings with absentee owners), music, international business, and probably dozens of other industries.

You heard it here first.

The Rock-Bottom Remainders

By Shel Horowitz—Green/Ethical Business Expert Posted on June 5, 2007 Posted in Arts & Entertainment, Publishing, Shel's Personal Life, Uncategorized

Ever been to a rock concert where the merchandise sales tables has more books than CDs? I went to one Friday night in New York: the literary all-star band called the Rock-Bottom Remainders (a remainder, in the publishing world, is a book that the publisher gives up on and sells at a deep discount–these are the fancy $30 art books you see marked down to $8, for instance).

This band consists of people known for their books–Stephen King, Amy Tan, Dave Barry, among others. they did have Roger McGuin of the Byrds sit in for a few songs (and he sounded great!). Missing the introductions while waiting to get in on that looooong line, I couldn’t figure out who the female singer with the black hair was who could actually sing. (I did figure out that it wasn’t Amy Tan, who has brown hair.) Later, my distributor, who came with me to the concert, told me it was Mitch Albm’s wife. But for the rest of them, it’s good clean fun, and the idea isn’t so much to sound terrific as to throw a great party.

And they did, singing mostly songs of the 1960s and early 70s–everything from “My Boyfriend’s Back” to “Don’t Fear the Reaper.”

It’s been a decade or two since I’ve been to a packed New York nightclub–in this case Webster Hall, a fabulous old theater on East 11–and I’d forgotten that in New York, they multiply the legal capacity by several times when they determine the number of tickets to sell. The place was so crowded I literally couldn’t take off my backpack (filled with books and a laptop and probably weighing around 10 pounds). Ever try dancing like that? I could only stay an hour before my feet, worn down by eight hours of walking the BEA show floor, told me I had to stop.

But unlike the typical NYC crowd, nobody was rowdy on that long line to get in. All the booksellers and publishers sedately stood and waited our turn (in our case about 20 or 30 minutes).

Biofuels and Carbon Credits: Wrong Approaches

By Shel Horowitz—Green/Ethical Business Expert Posted on May 29, 2007 Posted in Energy & Sustainability, Uncategorized

The more I learn about biodiesel, the less convinced I am that it is anything more than a temporary feel-good “solution” with problems of its own.

Keep in mind that oil and coal are biofuels: when we burn them, we are burning fossilized plant matter from ages long past.

I don’t have a problem with biodiesel that uses waste oil from fast food restaurants, etc. But when crops are grown to be converted to energy–and that’s what will happen if there’s large-scale conversion to biodiesel–there are a number of issues. To name a few:

Corn grown for energy displaces corn grown to feed both humans and animals, and that could mean spiraling dairy prices, among other things

Transportation and processing issues, including fuel consumed, increased truck traffic, and greenhouse gases/toxic wastes emitted, are usually not factored in

Soybean plantations for energy, for soy-based “environmentally responsible” inks, and so forth, are a major cause of rainforest destruction in Brazil (if that sounds far out, look at this article in National Geographic–not known for its alarmist visions, but known widely for its accuracy in reporting)

As for carbon credits, I never liked them, any more than I liked the pollution credits of 20 years ago. They are nothing more than a license to pollute. While buying carbon offsets is certainly better than not buying them, bringing down the level of pollution and greenhouse emissions and global warming impact are better strategies to me than polluting and paying.

I do think massive tree planning is a good thing, and if the offset programs enable that, it’s a start. But think of the environmental impact of buying a tiny and fuel efficient car instead of a Hummer–or better yet, walking or biking or taking public transit.

So what are the truly Green approaches? Conservation and solar, for sure. Wind, geothermal, and small-scale hydro (especially approaches that don’t actually dam the stream), if done correctly. And little lifestyle changes that minimize resource use.

Off to New York for Book Expo America

By Shel Horowitz—Green/Ethical Business Expert Posted on May 29, 2007 Posted in Arts & Entertainment, Publishing, Uncategorized

This blog may be pretty quiet for the next several days, unless I get a chance to post from the show–but with all the appointments I have, I doubt I’ll have time.

One of the interviews I’ve got scheduled is with the founding president of Viacom. He’s pitching his new book, of course, but I intend to ask some hard questions about media consolidation and the death of the mid-list book at large publishing companies (Viacom owns Simon & Schuster, which published one book of mine and one of my wife’s, and numerous other imprints).

Read It And Weep: Bush's 2000 Campaign Promises

By Shel Horowitz—Green/Ethical Business Expert Posted on May 29, 2007 Posted in Ethics in Government, Politics, Uncategorized

Progressive Democrats of America recently sent this e-mail quoting the Republican platform of 2000. It doesn’t take much to see that the Bush government has exponentially expanded every one of the claimed Clinton-era abuses, and added several of its own. Ahh, what might have been!

In 2000, Team Bush took over the Republican Party and laid out its promises to the American people. The following pledges and claims are taken directly from the 2000 GOP Platform. Should we laugh or cry at promises made by an administration that has ruled through deception, endless war, politicization of intelligence and the Justice Dept., outing CIA officers, and the like? SHARE THIS WITH FRIENDS.

Honest Government
“Trust, pride, and respect: we pledge to restore these qualities to the way Americans view their government.”

Keeping Intelligence Free of Politics
“Nor should the intelligence community be made the scapegoat for political misjudgments. A Republican administration working with the Congress will respect the needs and quiet sacrifices of these public servants as it strengthens America’s intelligence and counter-intelligence capabilities”

Diplomacy and Maintaining Allies
“The arrogance, inconsistency, and unreliability of the [Clinton] administration’s diplomacy have undermined American alliances, alienated friends, and emboldened our adversaries.”

Endless Military Missions, Exit Strategies and Troop Readiness
“The current administration has casually sent American armed forces on dozens of missions without clear goals, realizable objectives, favorable rules of engagement, or defined exit strategies.” [Emphasis added.]

“Sending our military on vague, aimless, and endless missions rapidly saps morale. Even the highest morale is eventually undermined by back-to-back deployments, poor pay, shortages of spare parts and equipment, inadequate training, and rapidly declining readiness. When it comes to military health, the administration is not providing an adequate military health care system.”

Restoring the Rule of Law and the Justice Department
The rule of law, the very foundation for a free society, has been under assault, not only by criminals from the ground up, but also from the top down. An administration that lives by evasion, coverup, stonewalling, and duplicity has given us a totally discredited Department of Justice. The credibility of those who now manage the nation’s top law enforcement agency is tragically eroded. We are fortunate to have its dedicated career workforce, especially its criminal prosecutors, who have faced the unprecedented politicization of decisions regarding both personnel and investigations.”

Gas Prices (then $1.55 per gallon)

“Today, gas prices have skyrocketed, and oil imports are at all-time highs….By any reasonable standard, the Department of Energy has utterly failed in its mission to safeguard America’s energy security. “

Yes, the Thought Police are After Librarians Again

By Shel Horowitz—Green/Ethical Business Expert Posted on May 28, 2007 Posted in Ethics in Government, Politics, Social and Economic Justice, Uncategorized

One of my consistent favorite sources for stories everyone should know about but which get little or no play in the mainstream US media is a skinny little print newsletter called The Washington Spectator. Just four pages per issue, but tremendous content. It’s also available online.

The current issue features a horror story of some Connecticut librarians who received one of the dreaded “national security letters”–FBI fishing expeditions with no safeguards, and severe penalties if the recipients make these letters known. But these folks fought back, got the ACLU involved, and eventually–no thanks to the courts, not even Justice Ruth Bader Ginsburg, who turned down the request. In this situation, the FBI itself lifted its own gag order for reasons not made clear in the article.

I actually did know about this awful law, and I remember when librarians banded together to fight it, and were assured by then-Attorney General John Ashcroft that it wasn’t going to be used against librarians.

Well, that isn’t exactly how it turned out.

While two FBI agents waited in Christian’s office, he read a paragraph of his national security letter, which cited a statute and certified that the information the agent requested was “relevant to an authorized investigation against international terrorism or clandestine intelligence activities, and that such an investigation of a United States person is not conducted solely on the basis of activities protected by the First Amendment to the Constitution of the United States.”

Christian had never heard of a national security letter. By his calendar the date was July 8; the letter was dated May 19. Almost a week had passed since the FBI had called his office. “This didn’t look like the FBI was in hot pursuit of anyone,” Christian said. The letter wasn’t addressed to him, but to the employee the FBI initially contacted. Its third paragraph prohibited the recipient from “disclosing to any person that the FBI has sought or obtained access or information to records under these provisions.”

“I told the agent I didn’t think the statute was constitutional,” he said. “And that I was going to discuss it with my attorney.”

Every freedom-loving American ought to be deeply concerned about the potential for abuses of power under this little-known provision of the Patriot Act. This is, after all, supposed to be a democracy.

Not Your Grandfather's AARP

By Shel Horowitz—Green/Ethical Business Expert Posted on May 28, 2007 Posted in Arts & Entertainment, Frugality/Frugal Fun, General Commentary, Shel's Personal Life, Uncategorized

OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe).

Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, just two hours drive from me: Headlined by Rod Stewart in concert, and featuring such Boomer luminaries as Whoopi Goldberg, Lily Tomlin, Maya Angelou, and Bill Russell.

I’ve got a wedding in Maryland that weekend, but I just might drive in for Friday’s program. Cheap, too–member price is $15 for the speakers and $25 extra for each concert.

Wow! Not at all what I expected, with my memories of AARP (from my days as an organizer with the Gray Panthers, back in 1979-80) as a very stodgy organization.

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