By Posted on Posted in Politics

This exchange between Mitt Romney and John McCain, and the follow-up dialogue with George Stephanopoulosshows everything that’s wrong with the bland, I-didn’t-mean-what-I-said-and-in-fact-I-never-said-it, duck-the-real-issues treacle that U.S. presidential politics has become.

Could you ever imagine Hugo Chavez spouting that sort of junk?

I’m no fan of McCain, but Romney should be ashamed of himself–except that he has made it abundantly clear to me for years that he has no shame. He specializes in the flip-flop.

And a lot of the other candidates imitate this crap. We, the American people, ought to flat-out reject it. We should demand that our candidates say what they mean, mean what they say, and be held accountable when they screw up or retreat into this sort of meaningless blather.

Columnist Chris Kelly analyzed it like this:

And then remembers that it’s probably on videotape somewhere. So he clarifies:

I would never stoop to accusing you of doing the horrible things everyone knows you do. I’d just insinuate it.

But it’s even more remarkable than that. Mitt Romney has the power to reverse-insinuate. Sometimes when he directly says something, it turns out he’s really just hinting.

He can unsay things by saying them. Don’t ask me how that’s possible. It resists interpretation, like abstract expressionism.

BTW, I’m using “treacle” as Lewis Carroll used it–to describe a bland, unappetizing mishmash–think of it as Muzak(TM) without music. I actually do like molasses.

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By Posted on Posted in Business Ethics, Energy & Sustainability, media-general

Is it outright deliberate deception, bad science, or merely urban legend run amok?

The widely cited study that claims the manufacturing and transport of Prius batteries has worse environmental impact than building and driving a Hummer has serious flaws:

  • It bases assumptions on the Hummer being driven for 379,000 miles, while the Prius gets retired after just 109,000 miles (and having owned many Toyotas, I can tell you that most of them are just hitting their stride at 100K); this alone is enough to completely invalidate the study
  • The issues about nickel mining are taken out of context and based on 30-years-obsolete data
  • In general, life-cycle issues related to cars skew 85% toward use over the vehicle’s lifetime, and only 15% to manufacturing and distribution–so even if the Prius energy consumption has a higher front-load than typical, it’s not likely to be enough to overwhelm the energy savings during the car’s useful life
  • Oh yes, and no independent researchers reviewed the data

    • Two good articles with real data: This very readable one from the Sierra Club, and this more technical one from Pacific Institute (it’s a PDF).

    I would be very curious about what economic interests were behind the original claim–which got picked up by George Will, among many others.

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    By Posted on Posted in Politics

    Obama has a commanding lead. He is a remarkable orator, a very charismatic figure. His record is not quite as progressive as his rhetoric, but if he (or Edwards) is the nominee, I would vote Democrat in November. If it’s Clinton, with her hawkish politics and defense of extremely antilibertarian legislation such as the Patriot Act, I’ll vote for Cynthia McKinney on the Green ticket.

    Edwards’s second-place showing is remarkable given the way he was outspent.

    The marginal voices are being squished out. Neither Kucinich nor Mike Gravel got any showing at all, and Richardson, Biden and Dodd together couldn’t muster 3 percent. Ahead of time, Kucinich threw his support to Obama in the caucuses, and Nader to Edwards. Following the results, Dod and Biden dropped out.

    Speaking of outspent, the very scary Mike Huckabee ran away with the GOP side, 34% to Romney’s 25, and Romney outspent him 3:1. And Ron Paul got 3 times as many delegates as Giuliani.

    Much as I love the idea that you don’t have to spend your way to the nomination, I am extremely troubled by Huckabee’s beliefs. I don’t trust him to be the president of all of us.

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    By Posted on Posted in Blogroll, media-general, People Helping People, Web 2.0/Social Media

    This is cool: a new social networking venture that has journalists–both mainstream and New Media (e.g., bloggers) judging the relevance of stories and filtering them to the world at large. Sort of like Digg but covering a much broader sphere, since absolutely every field has its own journalists.

    The venture, called Publish 2, is fronted by Scott Karp of the very nicely done Publishing 2.0 blog.

    I was not familiar with Scott, with Publishing 2.0, or with Publish2 (which was announced back in
    August)–but in true “social proof” fashion–this is why search engines are less important than they used to be–I followed a link from Joan Stewart’s excellent Publicity Hound, which I’ve been reading since she interviewed me many years ago, to a long article by Howard Owens on bringing non-wired journalists up to speed, and he had a link to Publish2.

    Wow, no wonder I’m falling behind on my work! The Web is just too darned seductive for an info-junkie like me. 🙂 I’ve got a client project to get done today–but first, off to request an account at Publish2.

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    By Posted on Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Web 2.0/Social Media

    Whether we use Facebook and other Web 2.0 sites, email discussion groups, blogs, or even Usenet newsgroups, one of the key advantages for solopreneurs/very small companies is our ability to use social networking much more effectively than big corporations. This has been true all the way back to BBS systems in the 1980s.

    We can be nimble, we don’t need committees to approve our posts, and we can be authentic. And this is one medium where dollars don’t mean as much as quality.

    As someone who provides marketing consulting and copywriting to microbusinesses (many of them home-based businesses), I have been urging my clients (and the readers of my books) to pick a social medium that works for them, and work the niche since at least 1993.

    E-mail discussion lists in particular have been very powerful in growing my own business from a local to an international clientele. They have allowed me to brand myself very powerfully in front of a carefully target group of prospects, and I get many clients as a result of a consistently helpful and well-informed posture.

    What’s your experience?

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    By Posted on Posted in Marketing Trends/News, media-general

    Talk about a clueless company! First its PR department issues wrong information. Then when journalists pick up the story and cast the company in a negative light, they demand retractions saying the story was based on erroneous information–but not bothering to mention that the wrong stuff was supplied by them in the first place.Read more »

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    By Posted on Posted in Arts & Entertainment, Marketing Techniques and Philosophies, Publishing

    Novels have been used to persuade since at least the days of Gulliver’s Travels. Books like Uncle Tom’s Cabin and Huckleberry Finn had a major influence on 19th century social policy; in more modern times, authors from Ayn Rand to Joseph Heller to Phillip Campbell have used novels as a platform for their agenda.

    Now comes a novel that teaches the very skills of persuasion–something I’m not sure has been done before (though the late Robert Anton Wilson and Robert Shea’s Illuminatus trilogy skirts the edges).

    Advertising maven Ben Mack’s Poker Without Cards goes deeper into the human psyche than even the very provocative Daniel Quinn, and with the same kind of unexpected mind twists. Set up as a dialogue over several months between Mack’s alter ego Howard W. Campbell and a hospital psychiatrist who believes Campbell holds the key to understanding a particularly difficult case, the book is a page-turner even without trying to have any kind of real plot. The places the two men go in their discussions may change your mind to the whole idea of what’s possible and how the brain actually works–while providing a gripping, if not particularly easy, read.

    And speaking of persuasion, he’s managed to persuade people who seldom write blurbs to endorse his book, including not only Wilson himself but also Kurt Vonnegut, Richard Brodie (author of Virus of the Mind as well as the original MS Word) and Internet marketer supreme Mark Joyner, among others.

    As a marketer, I recommend this book without hesitation to marketers who want to understand persuasion on a deeper, more personal level than you can get from nonfiction. And as a planetary citizen, I recommend it to consumers who want to understand what’s being done to them by forces they may want to understand.

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    By Posted on Posted in Ethics in Government, Ethics-International, Politics

    While others are shocked, investigate reporter Greg Palast is not surprised that Jon Mendelsohn, chief fundraiser for Prime Minister Gordon Brown’s Labour Party, is involved with a big scandal.

    Nine years ago, Palast secretly recorded Mendelsohn–thinking he was taling to a lobbyist from Enron–bragging that he could get to anyone in British government is the price was right, even Gordon Brown (at that time in charge of the British treasury).

    His question is not how a supposedly ethical party man was able to channel “£630,000 ($1.2 million) in dodgy, possibly illegal, campaign contributions to Labour”–but why Brown, who couldn’t have been uninformed about Mendelsohn’s shady history, brought him on board in the first place.

    An interesting question, indeed!

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    By Posted on Posted in Copywriting, Marketing Techniques and Philosophies, Marketing Trends/News

    On one of the many Internet marketing newsletters I read, I got this link, and this teaser:

    Over 82% of the people who have viewed this
    video have opted in for more information.

    Must be pretty powerful, eh? So I went to check it out.

    What I found was a short and extremely well-produced video from one of the masters of Internet marketing, someone who has been behind the launches of a dozen or so successful “continuity” programs–where you pay a fee each month until you tell the company you want out. Most of the continuity programs out there sell membership programs; this guy sells software tools, as well as a very popular seminar series.

    And he’s someone who very much understands the power of focusing on benefits, and of delivering value–and has parlayed that understanding into many millions of dollars.

    So it was a shock to watch this video. It’s an exercise in non-benefit-oriented brand-building, and the call to action at the end is extremely week in my opinion–what I call “empty calories marketing.” In other words, the sort of thing you’d expect from a large ad agency that wants to make its client feel good but doesn’t care about actually generating results, and not one of the most sophisticated direct marketers on the planet.

    Well, maybe he knows something I don’t. I wasn’t moved to leave my name of the squeeze page at the end, but if that copy in the e-mail blast is to believed, better than 4 out of 5 visitors do leave their names.

    I’ll be curious to learn what kind of results he gets from this. And also whether other marketers disagree with me and feel the ad is effective.

    Note: the link above is the affiliate link for the people who sent me the e-mail. I am not an affiliate of this program.

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    By Posted on Posted in Copywriting, Marketing Techniques and Philosophies, Web 2.0/Social Media

    Mark Joyner has deservedly enjoyed a reputation as one of the online world’s most creative and successful marketers, going back many years.

    He and I have become Internet friends after he bought a copy of Principled Profit: Marketing That Puts People First over my website and I responded with a personal note.

    Now Mark is trying another viral experiment with his new blogging course: giving it to anyone who posts the following text on his or her blog.

    I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

    It covers:

    • The best blogging techniques.
    • How to get traffic to your blog.
    • How to turn your blog into money.

    I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

    That’s Mark’s language. i don’t write like that. I’d just say that anything Mark is giving away is certainly worth exploring. I own three of his books (one of them, The Great Formula, even has half a chapter by me. I’m going to get my copy.

    But anything Mark does is also worth studying. As a marketer, this is what I see:

  • A clear attempt to go viral with the power of free
  • Canned text that will show up on hundreds or thousands of websites, and in most cases without any added commentary
  • My own need to add commentary, in part because I don’t like to pass off other people’s words as my own, and in part because I want to differentiate this page for the gazillion identical pages this will generate

    • If I were Mark, I’d have actually encouraged people to do their own text, and use his link. But that wasn’t my call to make.

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