Seth Godin and Lady Gaga
Master marketer Seth Godin used his own ignorance of/lack of interest in Lady Gaga to make the very valid point that marketers should go after their unique audience and not worry about those who don’t choose to opt in.
But then he says,
I’m virtually certain that Lady (do her friends call her that?) doesn’t read my stuff, so we’re even.
Seth, Lady Gaga is a very savvy marketer. It would not shock me at all if she knows your stuff and dips in regularly for great ideas (as I do). 🙂
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com