Separating #1 from #2: New Frontiers in Peeing
Don’t call me a potty-mouth, but today, I’m going to talk about porta-potties.
You see, I spoke at SolarFest again this past weekend, and once again, I noticed some major innovation. A few years ago at SolarFest, I first encountered vented porta-potties: a major new innovation.
This year, another one: Porta-potties earmarked “pee only,” with a catch basket to make sure the rule was followed.
These toilets are collecting urine to use as fertilizer on hay fields, under the auspices of the Rich Earth Institute. It’s a pilot project sanctioned by the US Department of Agriculture.
And I have to tell you, it smelled great even near the end of a big festival day. I’ve been in home bathrooms that didn’t smell as good.
We can and should incorporate these kinds of innovations into every aspect of society. Always, we need to ask ourselves how we can live better, use fewer resources, and generate less waste or turn the waste we do create into something useful.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com