Reimagine Waste—On a Personal Level

When I get a good apple or pear, I eat it “right down to the bone.”

Apple core

This is an actual core from a wonderful Macoun apple that I picked myself. It was fresh, juicy, crunchy, and that wonderful combination of sweet and tart. An apple right from the tree is one of the great pleasures in life. When we go apple picking, I get home and immediately start drying them and making apple sauce, because even one day later, it won’t taste quite as good. And three weeks later, it’ll taste only a little bit better than a store-bought apple shipped from the other side of the country.

As a locavore, a green business profitability expert, and someone who attempts to live a very green, yet very comfortable life, I feel each of us has a responsibility to minimize waste. Eating every last bit of a tasty apple is one of the ways that minimizing waste can actually be fun. And of course, the few grams remaining go into the compost, to be recycled by Mother Nature into something else.

And those are the two principles of waste reduction: use things more efficiently so you generate less waste, and figure out what that waste can be turned into to create something else. Better than pollution, I’d say.

Please comment below about how you are—or how you could be—generating less waste or setting that waste up as raw material for something else.

 

Facebooktwitterpinterestlinkedinmail

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com