Patagonia’s Former CEO Speaks Out

Posted on Posted in Activism, Business Ethics, Corporate Social Responsibility, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Living/Green Lifestyles, Innovation, Marketing Techniques and Philosophies, Social and Economic Justice Tagged with , , ,

If you’re wondering how social entrepreneurship works at a marquis company, try this New York Times interview with Patagonia’s recent CEO, Rose Marcario.

I’ve cited Patagonia many times as an example of a company that gets a lot of things right. Social responsibility is part of its DNA and has been from the very beginning. I was very intersted to learn about some of the initiatives under Marcario’s leadership, and particularly the open embrace of political activism.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com