NYT: Don't Call Our Column "Rubbish"

Posted on Posted in Business Ethics, General Commentary, Media Ethics, Uncategorized

This is too weird: The New York Times went back and forth with senior General Motors executives about a letter to the editor from a GM vice president, attempting to rebut a highly critical article by Thomas Friedman. The letter said accusations in the column were “rubbish”; the Times refused to allow that word in the letter.

Writes the PR guy, Brian Akre,

Now, you’d think it would be relatively easy to get a letter from a GM vice president published in the Times after GM’s reputation was so unfairly questioned. Just a matter of simple journalistic fairness, right?

You’d also think that the newspaper’s editing of letters would be minimal — to fix grammar, remove any profane language, that sort of thing. Not so.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com