Donald Trump Unmasked…In 1979!

Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/
Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/

This 1979 profile of Donald Trump in the Village Voice should be mandatory reading–in the Know Your Enemy department. The corruption, refusal to acknowledge responsibility, self-aggrandizement, and use of other people’s money are not at all surprising. Only two things surprised me: 1) the racism goes back so far in time. I’d always thought that was a “party dress” he put on in order to run a demagogue campaign for president–but he was apparently the enforcer keeping blacks out of his father’s apartments.

2) The notorious McCarthy henchman Roy Cohn, one of the sleaziest figures in 20th-century US politics, was one of the family’s lawyers.

If Donald Trump becomes the nominee (or runs 3rd-party), we need to distill some of the central points into a highly readable one-page flier and get it absolutely everywhere. If Trump is the nominee, I will personally do that flier. And I want a legion of volunteers to distribute it.

Side note: I’m proud to say my mom was one of those white Urban League volunteers mentioned in the article, who determined if an apartment was *really* “already rented” after a family of color was refused. I have no idea if she was involved in the Trump Village investigation–probably not, since she lived far away in the Bronx.

I do find it deeply ironic that he has managed to build a meme that as a “self-made man,” he has so much money, he can’t be bought. He and his father got their money in the first place by leveraging political connections and doing deals with little or no skin in the game, if the article is accurate (and I have high confidence that it is).  What is self-made is not his wealth, but his image.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com