Consumers Reward Green Businesses—Now, More than Ever
A new report confirms (yet again) what I’ve been saying for years: consumers flock to companies that actively support companies with a clear environmental agenda. A survey of 31,000 consumers around the world reported:
• 21 percent of American consumers often or always bought a brand they perceived as more responsible over another in the past year.
• Factoring in respondents from other countries, that figure rises to 34 percent—that’s more than one in three
• 67 percent would like to make purchasing decisions based on social responsibility in the future.
And it’s not just consumers; it’s employees, too. Another study notes that an astonishing 71 percent of Americans would choose employment by “a company whose CEO is actively involved in corporate responsibility and/or environmental issues.”
Thanks to envirojournalist Debra Atlas for pointing me toward both these studies.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com