Category: Web 2.0/Social Media

By Posted on Posted in language, Web 2.0/Social Media

One of my pet peeves is professional communicators who can’t communicate.

Today I followed a link to an interesting-sounding article about why businesses could benefit from managing multiple Twitter accounts for different purposes. As a social media strategist (among other hats I wear), I figured I could get some fresh perspective.

What I got instead was a load of jargon so thick that I could barely (and with great effort) figure out what they were talking about. An example:

Drivers are the perceived need for audience community segmentation strategies… message volume… and/or native language requirements, among others. What should be balanced is multiple account need v. management complexity, a particularly difficult line to walk given that Twitter tools remain very fluid with functionality still evolving.

I have 37 years in communications, journalism, and public relations and I barely have a clue what the writer is talking about. I think the average small business owner would be unable to extract any useful nugget at all from this. But if you want to see for yourself, here’s the link: https://scoopdog.wordpress.com/2009/09/03/1092/

Folks…if your job is to communicate, you should communicate so that other people can understand you. This stuff may as well be written in Martian. I can’t even tell if I agree with the central premise (I think I don’t, but I’m not sure).

Unfortunately, there’s no such thing as a citizen’s arrest or big fine for jargon–but I’d write the ticket if I could.

PS: If you’re interested in a much more accessible approach to maximizing social media, I recommend the free webinar I’m hosting with George Kao and Allison Nazarian on September 22: “Success with LinkedIn, Twitter, Facebook in 15 Minutes Per Day” – I’ve been on three calls with George this summer, and I love his clarity and focus.

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By Posted on Posted in Politics, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , , ,

My friend Elsom Eldridge has a nice article about how to avoid becoming “Social Media Roadkill.” And I agree with almost everything he says.

Almost everything. With my usual focus on transparency, here’s what I disagree with (emphasis added):

Be personable but don’t give people a reason to dislike you. Mention your dog or your kids so that consumers see you in a dimensional way; skip over religion and politics where you are sure to make enemies no matter what you say.

This was my response:
On the whole, good advice–but I think it’s possible to succeed in social media without hiding your politics. As long as you don’t promote them in an offensive way. I’ve had spirited but friendly debates on political issues for years via social media. My politics are part of who I am, and it would be a blow against integrity to hide them.

I find that most people respect my stances, even when they disagree. And I am careful to challenge views while not attacking the person who holds those views, to keep the debate positive, to avoid namecalling or other forms of dumping.

Some of the people I disagree with strongly about politics have in fact sent me clients, endorsed my books, and had long, complex off-list explorations with me about our points of agreement and disagreement. I am seen as a friendly, helpful, and yes, opinionated person.

Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First

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By Posted on Posted in Shel's Personal Life, Web 2.0/Social Media Tagged with , , ,

This is something I’ve been struggling with pretty much since I joined Twitter over a year ago: how do you let people know you appreciate what they’ve done without filling up your Twitter stream with posts that are of low value to other readers?

Yes, if they’re following you, you can send a DM (Direct Message). But if they’re not, you have no choice but to post in the public stream. Because I don’t want my page to be dominated by what-should-be-private thank-yous (I hate it when I visit someone else’s page and see 70% of the Tweets are thank-yous, and I don’t choose to follow those people), and because when I’m thanking for retweets (reposting something I’ve posted, so their own network sees it) or Follow Fridays (nominations of cool people to follow) it’s generally a mixture of followers and non-followers, I’ve tended to send a group thank-you to everyone at once (which is very easy to do on TweetDeck). I don’t always know who is in each category, and it’s certainly frustrating to try to DM someone only to discover they aren’t following you.

I don’t send a thank-you for following me, because I don’t see auto-DMs as adding value very much of the time, and with over 2000 followers, it’s not practical to send real individual notes. But I do like to say thanks when someone retweets or nominates me as a cool person to follow. And yet, if my stream were filled with personal thank-yous to those not following me, the stream would become boring and people would stop nominating me.

Today, I logged on to find that someone had criticized my group thank-you practice, in both an @ reply (public) and a DM (private). He didn’t feel the group thank-you was sufficiently personal. And he’s right–I’ve never felt the solution was ideal.

So I wonder…what IS the ideal way to handle this? How do YOU balance the need to be personal with the need to deliver high value in a Twitter profile? I’m eager to hear your comment either below or on Twitter @ShelHorowitz .

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By Posted on Posted in Business Ethics, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , ,

I just answered a reporter query about sponsored blogs and sponsored tweets–specifically whether they should be disclosed. And that led me to meditate on the question of whether it is ethical to ghostwrite tweets and blogs for other people.

I have a very clear opinion on both of these scenarios. But I’m going to shut up and see what y’all think, for a few days, and then I’ll tell you my thoughts, and the reasons behind them.

What do you think?

1. Should a blogger or tweeter disclose sponsorship?
2. Is it ethical to ghostwrite blogs and tweets?

To keep the lawyers happy: unless you specifically state otherwise, posting your response gives me the nonexclusive right (but not the obligation) to quote you in an article, blog post, and/or book

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By Posted on Posted in Shel's Personal Life, Uncategorized, Web 2.0/Social Media Tagged with , ,

One of the fun things about social media marketing is that you rub shoulders with other social media marketers, and there a bunch of smart folks with lots of good ideas. I’m always in learning mode, and a lot of my consulting practices synthesizes a gazillion bits I’ve picked up from a book, blog, teleseminar, lecture, or even a Tweet.

During my rather frequent travels, I’ve often put in one or two blog posts, but usually from some Internet cafe or library on the road. Watching Chris Brogan continue to keep his blog active during vacation with a bunch of preloaded posts, I decided to do that as well. After all, why spend my travel time looking for WiFi? Chris is posting pretty much daily. I’m not as ambitious as he is–but this is one of three posts that will appear over the next ten days while I’m off on the West Coast.

Hopefully it’ll work. The last time I preloaded a post, which was not for a vacation but to coincide with a blogosphere event, I had to go in manually and publish it.

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By Posted on Posted in Ethics: General, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , , , , , , ,

Perry Marshall has a really good article about online privacy concerns, the Google experience yay and nay, and Google’s first real competitor in general search–Bing. It’s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling Proposition) I think Google might operate under, and point out the business opportunity that grows out of our society’s lack of privacy.

One point I didn’t make is that in dystopian-totalitarian novels like 1984 and Fahrenheit 451, the very tools that provide information and entertainment also eliminate our privacy. While at least in the US, this information gathering has been used primarily for commerce rather than social control, the potential is very real.

The rest of this post is what I posted to Perry’s site:

You write, “Google has done a glorious job of doing what I encourage all my customers to do: Create offers that are so sensationally irresistible that you can’t help but use their search engine. They’ve beat all comers fair and square.”

This is sooo true. If ever there was an example of a huge USP, it would be Google’s. I don’t know how they phrase it, but it may as well be “we let you actually FIND what you’re looking for…in nanoseconds.”

And because they honor and deliver this USP, and because they were smart enough to make ads user-friendly, they have a vast revenue stream. But remember that search was there before ads, a couple of years before, in fact.

As pointed out above, we haven’t had privacy for decades anyway.

–>I feel the lack of privacy is actually an *opportunity* for entrepreneurs. Since we have no privacy anyway, why not run your business with a high degree of transparency and turn it into a marketing advantage? Why not do the right thing and be thoroughly ethical, and then demonstrate this to the world so they beat a path to your door? (This is something I advocate heavily in my award-winning sixth book, Principled Profit: Marketing That Puts People First )

Back to Google: my concern is not *privacy*, but *piracy.* Google’s respect for others’ copyrights is often in conflict with its desire to index the world’s knowledge. As someone who creates a lot of intellectual property (including eight books), it concerns me deeply that Google assumes the right to index first and ask permission later. I could definitely see circumstances where work created (say, for a high-paying corporate client) should not be placed in the public stream. Google claims to be and for the most part acts as a highly ethical company, but on the issue of intellectual property control, I disagree with their approach.

Still, I’ve been an avid Google user, because it does deliver that USP, and that’s something I need.

I wasn’t familiar with Bing prior to reading this article. Did a search for “shel horowitz” and saw very different results than Google. 1,100,000 hits versus about 23,400 on Google (a number that shifts daily between 14,000 and 54,000). Bing’s results heavily skewed toward big portal sites like Facebook (very first result) and Amazon Subsequent pages (I looked through page 3) include a lot of the blogosphere/podcast interviews I’ve done for others, and some of my major media hits. Only three of the top ten were my own sites. Google’s results skew heavily toward my own sites. I love the popup feature on Bing, and expect that Google will implement something similar; this may be Google’s first real competitor for generalized search. (For specialized search, I’ve often turned to Clusty, Ask, and portal-specific search tools.)

By contrast, on Google, I have 7 of the 12 results on page 1. Google itself has positions 4 (Google book search) and 12, and my twitter and Facebook profiles, along with a book review on an outside blog that was published this week, fill out the page.

GMail is still the best web-based e-mail client I’ve used, but that ain’t saying much. I vastly prefer download-based email such as Eudora. Surprisingly, my biggest gripe with GMail is that its search function is just plain horrible. Something you’d think they of all companies could have figured out better. My other gripe is that you can’t do much in the way of batch processing, and dealing with one e-mail at a time, especially over the web, for anything except delete is frustratingly slow.

Shel Horowitz, ethical/effective marketing specialist
https://shelhorowitz.com

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By Posted on Posted in Blog Tour, Web 2.0/Social Media Tagged with ,

Note from Shel Horowitz: As a blogger, I feel some responsibility to participate in the wider blogging community. And thus, if someone with an appropriate book for my audience (ethics, marketing, sustainability, etc.) asks me to be a stop on a blog tour, I’ll say yes if it makes sense.

Today, I’m the blog tour host for MaAnna Stephenson, author of Just the FAQs eBooks Series. Here we go:

Q: You’ve written a bunch of little e-books about the Internet, covering blogs, RSS, articles, and websites. What led you to write these, and what’s your background?

A: Each of the four books is about forty pages and I decided to split them up that way so folks could pick and choose books covering a topic in which they needed help. The books are small because they are to the point and don’t have a lot of fluff. They guide folks step-by-step through the process of fully customizing and optimizing their online presence.

I’m an electronics engineer and have decades of experience writing technical documentation and training manuals. I also designed sites for non-profits and small businesses for over a decade. I took a break from that while I did an intense research project for over four years that resulted in the material published in The Sage Age – Blending Science with Intuitive Wisdom, which was featured in Publishers Weekly shortly after its debut.

When I began creating an online presence for that book, Web 2.0 had become all the rage. I wanted to make use of blogs and RSS feeds in addition to a website. I was shocked at how little documentation there was on how to make the most of these tools. I simply documented the process as I went through creating my own resources. When my editor had questions about optimizing her blog, I sent her the documentation. She was so excited about having such a great resource that she encouraged me to publish. That’s how the blogs, feeds, and articles books came to be. I wrote the websites book from my experience working with clients. It has the same three worksheets that I gave folks to help them organize the material for their site. It also advises folks on the expensive pitfalls some of my clients experienced on their first site.

Q: Why should the average non-techie entrepreneur care about something like RSS?

A: RSS feeds are one of the most powerful companion tools you can add to your blog. Most folks follow more than one blog. Instead of having to go to each blog to see if there is a new post, they can simply subscribe to any blog that has feeds. Every post is then delivered to their feed reader and they can view them all in one place. Think of a feed reader as a personalized virtual newspaper. Feed readers are becoming very popular, not only for convenience, but to cut down on spam as well. Folks no longer have to give out their email address to each newsletter owner just to find out what’s happening with them.

Feeds can also be delivered via email or to mobile devices. Podcasters can use feeds to list on iTunes. Even if you run an opt-in email list, you should still offer an RSS feed subscription to your blog. You don’t want to miss out on the growing trend by not making it available. They are easy to install and no maintenance is required. They also allow you to collect statistics, or metrics, on your subscribers.

Q: How does RSS compare with e-mail, and with social media like Twitter and Facebook–what are the advantages of each?

A: All of these broadcast tools are slightly different in scope. Each allows you to deliver current information, but each has different advantages and limitations. RSS feeds allow you to deliver your entire blog post, including graphics via email, or in plain text sans graphics to a reader or a mobile device. The safest way to deliver email, such as a newsletter, is in plain text and it cannot be reformatted to be read well on a mobile device. Both of these delivery systems allow you to include far more information than you can on social media sites like FaceBook, and especially on Twitter, which has a 140 character limitation. However, Twitter and FaceBook are both very useful to announce that you have a new blog post and that will drive more traffic to your site. That is another reason why blog posts are becoming more popular than a newsletter. FaceBook and Twitter are also great tools for acquiring more followers.

Q: Your blogging book recommends using and hosting with Blogger.com. I’ve been recommending to my clients that they set up a blog on their own server, where they have control and where no one can pull the plug. And while I started my own blog (in 2004) on Blogger, I found that I had a lot more flexibility when I switched to WordPress, and that Google found my posts just as quickly. True, I had to have someone else set it up, but once installed, it’s been completely self-maintaining. Why Blogger? What happens to your blog if Blogger changes its business model or decides to censor?

A: There are literally millions of people already on Blogger, although WordPress type sites are gaining in popularity and will continue to do so for the next couple of years. There are also millions of folks who have never blogged and own static websites that they paid big bucks to have designed. Blogger is free and extremely easy to use for folks new to blogging. It’s also very simple to incorporate posts from Blogger into an existing static site without having to do a complete site redesign. That’s very advantageous because many of these site owners are with hosting services that include their shopping cart or storefront. It would cost them thousands of dollars to revamp to another format on another host. The JTF books are also designed to help folks who are only selling products through affiliate links and do not need file storage. A good example would be someone who reviews books. They really don’t need static pages or ways to sell their own product. Blogger blogs can also be made private so they are only viewable by those the administrator allows. This is great for small groups. In fact, I’ll be conducting JTF classes on a private Blogger blog.

I’ve heard a lot of talk about the fear that Blogger may change something or censor a site, however, I’ve known folks who’ve had Blogger sites since they started years ago and they’ve yet to have any issues. You would have to post some pretty derogatory or inflammatory material before Blogger would ever consider censoring you. And, since Google purchased both Blogger and FeedBurner, all of the changes have been for the positive. I’m sure they are already working on upgrades that will give WordPress even more competition. It’s simply not in Blogger’s best interest to make the service difficult or pull the plug on any of its millions of happy users.

For an author just starting out, a WordPress site may be a better fit than Blogger. But, keep in mind that there are two different types of WordPress sites. WordPress.com is very much like Blogger in that it is free and uses template designs that you can customize up to a point. It is hosted by WordPress. But, it does have a couple of important limitations. You cannot include third-party widgets, like Google Analytics. You must use only the ones provided by WordPress.com. And, you cannot monetize the site with things like AdSense ads. You can monetize Blogger.

WordPress.org is the generic blogging software that you can download for free and host anywhere you like. You can fully customize and monetize the blog as you see fit. However, it requires connecting to a database and working in the coding language PHP as well as designing the Cascading Style Sheets (CSS). This initial part of it will likely require you to hire a WordPress designer. You will also pay for hosting and a domain name. Once those things are all set up, it’s very easy to use and maintain.

If you are already using formats such as Blogger or WordPress.com, your posts and archives can easily be imported to a WordPress.org site if you want to upgrade at some point in the future.

Q: Your article-marketing book offers detailed instructions on submitting to a number of different article portal sites. For the busy entrepreneur, is it worth posting articles if you don’t have time to do all the sites?

A: Yes, even if you only have time to post to one directory, article marketing is still a great way to drive traffic to your site, gain expert author status on a particular topic, and increase your ranking in search engines because you have more links on your name, your product title, and your keywords.

Q: With limited time, which one or two article portals would you recommend?

A: E-zine Articles is still one of the top article directories, however, they are not yet allowing videos to be embedded in the article. New directories are popping up that do allow videos, which is an emerging hot trend. Because of this, these directories are gaining in popularity. Article Bins is one directory that allows videos.

Q: Tell us about the giveaway contest you’re doing?

A: I’ll have a random drawing after the tour offering two free classes based on the blogs and RSS feeds books to folks who leave comments during the tour. The classes guide folks step-by-step while offering additional support for their unique needs. It also covers advanced tips and tricks not found in the books.

Q: Where can people learn more about your books?
You can find more information about Just the FAQs books, classes, and podcast at the main site, which is https://www.JustTheFAQs.net

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By Posted on Posted in Energy & Sustainability, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , , , , ,

Great discussion on Green Biz between Green business expert Joel Makower and emotional intelligence expert Daniel Goleman, on the roles of informed consumers, “radical transparency,” and social media in eco-friendly consumer buying patterns. Start with Makower’s post, click over to Goleman’s response, and then read the comments on both pages.

This was my comment:

I don’t see you really at odds. Joel says the eco-friendly products have to show a clear advantage–but couldn’t that advantage be something idealistic like lower carbon footprint, especially if it’s combined with, say, a health benefit from avoiding toxic chemicals?

Daniel puts a lot of faith in social media, particularly for the generation coming behind ours. And he’s right. Social proof is in the process of leapfrogging in importance.

I find it interesting that Daniel looks to the Internet, considering he and I both live in the Northampton, MA area, which has very strong offline culture in favor of eco-friendly purchases. Offline cultures, too, can provide social proof.

In the research I’ve done for my books, Principled Profit: Marketing That Puts People First, and my forthcoming eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), I found that consumers will indeed choose the better choice, the choice more in line with their values, all things being equal. They will even pay more for it. The challenge then becomes to make Green products as good or better than the choices that don’t align with values, and then choosing the better one becomes a no-brainer. Examples abound, from organic food and bodycare to hybrid cars. The danger, I think, is if people find out they’ve been greenwashed (hybrids being an example), the new habits may not stick.

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By Posted on Posted in Marketing Techniques and Philosophies, Web 2.0/Social Media Tagged with , , ,

Of course,there are a hundred ways to run a great social media campaign–but when I received this e-mail, I thought it was such a good blueprint for running a social media campaign that I’d like to share it with all of you. Yes, I’ve seen others just as good; this one happened to strike my fancy, and when I wrote for permission, it was granted.

Model this in your own campaigns, and your success chances will be high:

Dear Shel,

Thanks again for supporting what is turning out to be an incredible book campaign. Because of you the Ask and You Will Succeed Campaign has turned out to be one of the largest internet campaigns to date. Our goal is to have over 125 affiliates sending 12 million opt in emails on June 16th, along with a Blog strategy, Social Media Plan, Contests, Internet Radio, Internet TV, Press and much more.

Below you will find several suggestions on what to say to your friends, associates and family on Facebook and Twitter. Our Facebook expert Debra Simpson put these posts together to send to your data bases. You may want to model the strategy here for your next product launch.

Please start posting these immediately to your Facebook and Twitter Sites. 

Social Media Verbiage for the Ask and You Will Succeed Campaign

For Facebook:
1.  Here are some Short URLs for your posts

AskSucceed.com                                         https://tr.im/AskSucceed

AskSucceed.com/partners.html https://tr.im/AskPartners

Ask And You Will Succeed Fan Page https://tr.im/FanPage

Facebook Posts:

I’m a Fan of Ask and You Will Succeed. Check it out: https://tr.im/FanPage
2. Send your contacts to the Ask and You Will Succeed book launch page:

Ask Your Way To Success. In this life enhancing guide like no other, Kenneth Foster shows readers how to solve any problem, any time, any place by asking the right questions. Ask and You Will Succeed is based on the commanding questions that govern the creative laws of success, and shatters the myth that success is the result of the advice, hard work, or driving ambition of others. https://tr.im/AskSucceed

Human Excellence expert Kenneth Foster shows readers that asking the right questions can increase happiness, prosperity, and productivity, in work and in life. Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there’s no limit to what you can do. https://tr.im/AskSucceed
3. Send your contacts to the Ask and You Will Succeed affiliate sign up page:

Be part of the largest internet book campaigns in history. Kenneth Foster’s book, Ask And You Will Succeed is being launched June 16th. Kenneth has a lot of benefits to affiliates who want to support his efforts. Check out the bonuses here: https://tr.im/AskPartners

Kenneth Foster, author of Ask And You Will Succeed currently has commitments of over 8 million emails going out to opt in data bases with a goal of 12 million and he’s well on his way to hitting this. Another goal is to Tweet to 2 million people on Twitter and have 2 million posts about the campaign on Facebook. He also has a Blog strategy, YouTube plan and a traditional TV, Radio and Press plan. Be part of it by becoming an affiliate: https://tr.im/AskPartners

For Twitter
4. Please RT (retweet) any tweets you see about Kenneth Foster and my book Ask And You Will Succeed

5. Send your contacts to the Ask and You Will Succeed book launch page:

Learning to ask the right questions will help you achieve unlimited success and personal fulfillment. Check out: https://tr.im/AskSucceed

Solve any problem by learning to ask the right questions at the right times. https://tr.im/AskSucceed

Kenneth Foster shatters the myth that people can’t fully control their own destiny and presents questions that prove it. https://tr.im/AskSucceed

Ask and You Will Succeed gives readers the mental tools and skills they need to succeed. https://tr.im/AskSucceed

Ask and You Will Succeed is based on the commanding questions that govern the creative laws of success, Kenneth Foster https://tr.im/AskSucceed

Human Excellence expert Kenneth Foster shows how asking the right questions increases happiness, and prosperity https://tr.im/AskSucceed

Ask and You Will Succeed is packed with thought-provoking questions related to the creative laws of success https://tr.im/AskSucceed

Kenneth Foster presents life-changing questions that will help you define & attain success in every area life. https://tr.im/AskSucceed

Ask and You Will Succeed a breath of fresh air in a marketplace crowded w/advice on what to believe & how to live https://tr.im/AskSucceed

I’m a Fan of Ask and You Will Succeed. Check it out: https://companies.to/askandyouwillsucceed/
6. Send your contacts to the Ask and You Will Succeed affiliate sign up page:

Help Kenneth Foster market Ask and You Will Succeed and receive cool freebies https://tr.im/AskPartners

Be part of the largest book launch in internet history and get some great gifts https://tr.im/AskPartners

Want some great business and life tools? Become an affiliate of Ask and You Will Succeed https://tr.im/AskPartners

Ask And You Will Succeed is going to be the biggest book launch in history. Be part of it, sign up now! https://tr.im/AskPartners

Will you be one of 2 mill+ tweets helping Kenneth Foster launch Ask and You Will Succeed? Check out affiliate program https://tr.im/AskPartners

With warmth and gratitude,

Kenneth D. Foster
CEO, Shared Vision Network
Founder, Premier Coaching
Author, Ask and You Will Succeed

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By Posted on Posted in Web 2.0/Social Media Tagged with , , , ,

Man, this is ironic!

I just deleted two comments from the same post, and marked them as spam. Here are the texts:

Things You Should Know About Gardening
,Gardens come in different varieties like the plants you find in them. There are several gardening tips that can be used for all type of gardens. A good way to take care of them is to consider that plants might have some feelings too.

And

Today’s cars can typically be expected to pass the 200,000 mile mark with consistent automobile maintenance. With the price of automobiles, you will want to protect that investment by performing regular maintenance. If you can do much of the work yourself, you will save a lot of money in labor. Invest in a good set of tools and choose quality parts when performing your own automobile maintenance.

Both, incidentally, with the same anonymous Yahoo address. Both in “response” to a post called “Black-Hat Sploggers Leave a Bad Taste.”

Just what does this yo-yo (or maybe I should say, this yahoo, in the Gulliver’s Travels sense) hope to accomplish by spamming a post about spamming bloggers? No way are those links ever going to show up on my moderated comment page. All they do is make work for me. Oh yes, and make sure I will never, ever do business with them.

Want a better way? I recommend my fifth book, Grassroots Marketing: Getting Noticed in a Noisy World. If you buy it directly from me, it includes a nice little e-book called Web 2.0 Marketing for the 21st Century, which tells you the right ways to do social media marketing. I’ve been building my business with social media all the way back to 1995, and I have to tell you I don’t suffer these clowns easily. Oh well, it gives me a chance to mouth off. 🙂

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