Category: Transparency vs. Secrecy

By Posted on Posted in Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , ,

This is a company that is confident in its product and comfortable with social media. Go to https://skittles.com/ and you’ll see (Gasp!) the results page for a Twitter search on “skittles,” in real time.

The “real” nav bar is a window superimposed over the Twitter page

Especially remarkable considering that the product is much-dissed in literature as a quick sugar high that too often substitutes for real nutrition (going all the way back at least to a Doonesbury strip that has Mike asking incredulously, “Skittles is your DINNER?”–must be 15 years ago). And one post that’s visible on my screen as I write this is about “skittlefisting.” Abig BRAVO to them on the transparency front!

I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.” The only control the site is exercising is demanding to know the age of a viewer and acknowledgment that the company isn’t responsible for the messages.

For people who’ve never used Twitter, it must be really weird. But then again, among the demographic Skittles most appeals to, Twitter use is probably very widespread.

How did I find out about this? I saw a Twitter post from my friend Patrick Byers over at the Responsible Marketing Blog. There’s apparently a whole #skittles thread running at Twitter (the hashtag allows people to search easily for topics).

Speaking of transparency, why did I put # at the beginning of my headline? My blog feeds automatically into Twitter (and from there to Facebook). So by putting the # at the front of this post’s title, I expect that this post will be on Twitter’s homepage briefly this morning, until it gets knocked down out of sight. As a grassroots marketer, I want my 15 minutes of fame. 🙂

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By Posted on Posted in Business Ethics, Customer Service as Marketing, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with

Just yesterday, I blogged about the massive user outcry over Facebook’s new Terms of Use. Last night, CNet reported that the social networking giant had retreated.

Facebook CEO Mark Zuckerberg acknowledged the controversy, saying, “we have decided to return to our previous terms of use while we resolve the issues that people have raised.”

And better still, this time the process will be collaborative–which is especially appropriate, given that Facebook exists because of content its users create:

If you’d like to get involved in crafting our new terms, you can start posting your questions, comments and requests in the group we’ve created—Facebook Bill of Rights and Responsibilities. I’m looking forward to reading your input.

I think I’ll sign up for that group!

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By Posted on Posted in Business Ethics, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with ,

Facebook’s recently adopted Terms of Use are attracting harsh attention in the online world.

Ownership; Proprietary Rights

Except for User Content and Applications/Connect Sites, all materials, content and trademarks on the Facebook Service are the property of Facebook and/or its licensors and are protected by all relevant IP laws and other proprietary rights

OK, no problem so far; user content remains the property of those posting it, and Facebook quite correctly maintains its rights to its own intellectual property. But then a little later, the kicker. An apparent transfer of rights to Facebook, to use your content any way it wants, with no compensation to you.

Licenses

You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof. You represent and warrant that you have all rights and permissions to grant the foregoing licenses.
(snip)
Submissions

You acknowledge and agree that any questions, comments, suggestions, ideas, feedback or other information that you provide to Facebook (“Submissions”), are non-confidential and non-proprietary. Facebook will be entitled to the unrestricted use of any such Submission for any purpose, commercial or otherwise, without acknowledgment or compensation to you.

Say, what? By my reading, this not only gives Facebook the right to sell our content without even telling us, let alone cutting us in on the revenues, but also could be interpreted–it’s a stretch, but lawyers exist as an industry because of these sorts of stretches–as allowing the company the right to use any content that includes a please-link-back utility that includes Facebook.

Writing in The Consumerist, Chris Walters says this means “anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no matter what you do later.”

As Amazon, Google, and other content platforms have claimed in the past, Facebook responds that it’s just claiming the rights necessary to operate the service:

We are not claiming and have never claimed ownership of material that users upload. The new Terms were clarified to be more consistent with the behavior of the site. That is, if you send a message to another user (or post to their wall, etc…), that content might not be removed by Facebook if you delete your account (but can be deleted by your friend).

Quoted in the Chicago Tribune, Facebook CEO Mark Zuckerberg put it this way:

We wouldn’t share your information in a way you wouldn’t want,” Zuckerberg said. “The trust you place in us as a safe place to share information is the most important part of what makes Facebook work.

Still, like those other platforms, this response seems thin and inadequate. Surely a lawyer could easily create language that fully protects Facebook while at the same time making it completely unambiguous that user-posted content belongs to its creators, who are merely providing Facebook the right to display and link to it. Without sublicensing, monetary or other compensation, or other seizure of rights the company doesn’t need.

Meanwhile, I’m not a lawyer (and this is not legal advice), but here’s my gift to the Internet community. I freely grant anyone the right to use or modify the following paragraph (which will be posted to Facebook, since my blog automatically feeds into Facebook notes):

I hereby note that I was not presented with the option to sign or decline Facebook’s February 4, 2009 Terms of Use revision, and that while I allow Facebook to display my content on any page where I post it or on any page where another Facebook user links to it, I do not transfer ownership of my intellectual property, nor do I agree to allow Facebook to relicense or reprint my content outside these uses without my approval. I am willing to negotiate licensing and revenue-sharing agreements with Facebook, but I explicitly do not grant blanket permission.

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By Posted on Posted in Politics, Transparency vs. Secrecy

President Barack Obama is off to a great start. Some of these stories you may have heard about–others were quieter.

  • Began his foreign policy by calling several Middle East leaders (Palestinian Authority President Mahmoud Abbas, Egypt’s President Hosni Mubarak, Prime Minister Ehud Olmert of Israel and Jordan’s King Abdullah–but not, unfortunately, any representative of Hamas) to talk about peace–and by appointing former Senator George Mitchell, a man who had much to do with the negotiated peace in Northern Ireland, his Middle East peace envoy
  • Also took the first steps toward drawing down forces in Iraq and closing Guantanamo
  • Overturned the secretive policies of the Bush administration in favor of much greater openness, including much better responses to Freedom Of Information Act requests:

    The Government should not keep information confidential merely because public officials might be embarrassed by disclosure, because errors and failures might be revealed, or because of speculative or abstract fears… All agencies should adopt a presumption in favor of disclosure, in order to renew their commitment to the principles embodied in FOIA, and to usher in a new era of open government. The presumption of disclosure should be applied to all decisions involving FOIA.

  • Got his Blackberry back, after the National Security Administration made it supposedly unhackable
  • Discovered, along with many of his staff, that the White House computer systems are years obsolete
  • Had a substantive discussion with his economic advisors

    • Let’s keep the momentum up! There’s a whole lot of damage to undo, and even more, a whole lot ofnew progress to be made.

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    By Posted on Posted in Ethics in Government, Transparency vs. Secrecy Tagged with ,

    For years, I’ve been calling for openness and transparency (in business and in government–in this blog, in my award-winning sixth book, Principled Profit, in the Business Ethics Pledge, and elsewhere. Yet most businesses AND most government entities shroud themselves in secrecy, bury attempts at discourse, and give the impression of pulling the wool over the public eye.

    This makes the Obama team’s high degree of transparency and active solicitation of public input (at the change.org website, through the in-person strategy sessions it organized, etc.) even more remarkable.

    Consider this widely reported quote yesterday from an Associated Press story on Obama’s proposed tax cut by Steven R. Hurst:

    At his meeting with bipartisan leaders of Congress, Obama said he would make his stimulus proposal available on the Internet, with a Google-like search function to show each proposed project or program, by congressional district, according to three people who attended.

    Wow!

    I find this especially interesting coming not from some kind of radical but from a mainline, centrist politician, many of whose policy platforms (especially in foreign affairs) are far more conservative than mine.

    Change is about both form and substance. Obama is doing really well on the form so far; let’s hope he follows through into the substance.

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