Category: General Commentary

By Posted on Posted in Events, General Commentary

Happy Independence Day to all readers in the US. Happy Interdependence Day to all citizens of the world, including those in the US

Yesterday, just in time for the 4th of July, I was amazed and astounded to see this comment on a discussion list where I participate actively:

“Too bad the Libs of this list will always turn a blind eye to truth and historical perspective, glaze over facts, and continue on with their anti-Bush, anti-military and anti-American agenda.”

As one of those so-called Libs, I responded thusly:

I’m not going to let that little bit of foolish namecalling go by. I will let the other lefties on this list speak for themselves–and speaking for myself, I am very definitely motivated by patriotism. I want to make this great country the best it can be–even as every government of my conscious lifetime has been a deep disappointment. You have no business assailing the patriotism of those who disagree with you; that’s a trick out of the fascist and totalitarian-Marxist playbooks. In fact, the compulsive need to attack dissent as unpatriotic is one of the deep concerns I have about the Bush administration. This country developed the best system of government that had been tried at that time, 229 years ago.

I have made choices to spent a significant portion of my time–of my life–trying to keep this country on a mission of social justice, environmental stewardship, and peace. I act out of love for my country. I could have used that time instead to pursue endless material wealth and the hell with anyone in my way, or to tear down our entire social structure and replace it with something nastier. But I am a patriot. I am motivated by my love of this country and my sincere desire to see it live up to its potential.

I do not see the following actions as patriotic, but as destroying the very fabric of our system, and also destroying our positive perception by the rest of the world. It is Bush and his henchmen/puppeteers who have created a “rogue state,” and as a Patriotic American, I consider it my duty to do what I can to reverse the damage:

  • Violating international law in order to fight the oil-and-testosterone war in Iraq (and in the process create the terror network they claimed was there to begin with, but wasn’t
  • Lying to the American people, and the world, repeatedly
  • Blowing a CIA agent’s cover because her husband, a US Ambassador, turned in an honest report debunking the whole thing when he was asked to investigate whether Saddam was buying uranium from Niger
  • Attacking the First Amendment with a ferocity not even seen in the dark days of the Nixon administration
  • Tearing up the environmental and financial checks on big business that were carefully negotiated over a period of many years, and damn the consequences
  • Letting crooked and greedy people with vested interests like Enron’s Ken Lay create policy (he was on Cheney’s energy task force, you’ll recall)–and in turn, creating policy that directly and corruptly benefits their cronies in the private sector (one need only look at Dick Cheney’s own company, Halliburton, and its amazing ability to win no-bid and highly lucrative contracts, even after it was shown that the company was mismanaging the contracts it already had, at substantial cost to the American taxpayer
  • Refusing to accept intelligence reports if they ran counter to the hoped-for findings–not letting truth get in the way
  • Condoning torture at the highest levels

I submit that true patriots are opposing the hostile takeover and destruction of our system of government by the radical-right fringe now in power. And BTW, I still do not grant that either the 2000 or the 2004 election was actually conducted honestly. Bush’s presidency will always be under a cloud. Compare what happened in Florida in 00 and in Ohio in 04–both situations in which the senior official in charge of the election, the Secretary of State, happened to be a senior leader in that state’s Bush campaign (something that shocks my European friends) with what happened in the Ukraine this past winter, when extremely similar voting irregularities brought hundreds of thousands of people out into the streets and forced the government to do the election over. It is a sad commentary on the American people that we allowed our presidential election to be stolen not once but twice.

[I quoted the original poster, who claimed that the torturers of Abu Ghraib and Guantanamo were acting alone and were already being disciplined, and that the Newsweek article “fuel the fire for anti-Americanism around the world,” and that we should not blame Bush or Rumsfeld for the bad behavior of a handful of soldiers.”]

Sorry to burst your bubble, but there’s substantial evidence that the highest levels of this administration deliberately developed policies based on torture. I am talking about Rumsfeld, Gonzales, and by implication, Bush. Under the Nuremberg and Serbia precedents, among others, these men are war criminals.

As for the Newsweek article; they were merely reporting what had been widely known–in fact, the story of Koran abuse surfaced at least as far back as March, 2004. I don’t condone the riots in Afghanistan, but it was not Newsweek that caused it–it was the desecration of another religion’s holy books. I’ve blogged on this at some length at and

And on that note, I again wish you all a very happy 4th–one that is informed by the same principles of struggle for justice that imbued the Founding Fathers with such spirit, and left us a vital legacy of democracy. Let’s reclaim that proud heritage.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Energy & Sustainability, General Commentary, Other

Nuclear power is a dirty and dangerous way to generate electricity, and no amount of PR-industry hype is going to change that. But they’re sure trying!

https://www.prwatch.org/node/3679

Back in 1974–31 years ago–as a student at Antioch College, I had a class assignment to do an independent research project on the plusses and minuses of nuclear power generation. I came into this with a relatively open mind–and I came away scared. Keep in mind, this was before Seabrook, before Three Mile Island and Chernobyl, and before there was any kind of world-wide anti-nuclear movement.

But there was plenty of research out there. The more I read, the more I became convinced that nuclear power is dangerous, unhealthful, and even uneconomical, out of all proportion to the supposed “benefits.” In 1979, I even wrote my first book on the subject (a long-out-of-print volume called Nuclear Lessons, co-authored with Richard Curtis and Elizabeth Hogan, who had written Perils of the Peaceful Atom back in 1969).

A few among many issues:

  • Accidents. We didn’t hear about them, probably because the national movement for safe energy had not yet coalesced–but there were serious accidents at the Enrico Fermi reactor in Michigan in 1966, and Browns Ferry, Alabama, in 1975–and a deeply disturbing record of thousands of minor incidents at plants all over the country, many of which could have become severe had one or two factors gone differently.
  • Insurance. The only reason there is a nuclear power industry in the US is because of a heavily subsidized limited-liability insurance program called the Price-Anderson Act. When the utilities would have been held responsible for full damage in the event of an accident, they simply refused to build, even when the government threatened to get into the power business and do it without industry cooperation.
  • Health and Environment. The radioactivity associated with nuclear power generation is known to cause cancer. Workers in the industry have had much higher incidences of problems. And it’s not even true that there are no global warming issues associated with nukes. The plants use bodies of water for cooling, and that water is re-released into the environment at a much hotter temperature, disrupting fish lifecycles and warming the water.
  • Waste Disposal. Highly toxic, carcinogenic nuclear wastes have to be kept safe and isolated from the environment–and from terrorists–for up to 250,000 years. To put that in perspective, there was essentially zero human civilization until about 30,000 years ago, and no urban culture until about 10,000 years ago.
  • Economics. Believe it or not, looking at the entire mining-milling-transportation-consumption-disposal cycle, nuclear energy consumes more power than it produces! So all this risk is for no benefit. And because it’s extremely capital-intensive, nuclear power produces relatively few jobs. How stupid can we be?

This societal stupidity is even more bizarre in light of the easy, environmentally benign alternatives: solar, small-scale wind and hydro, etc. We’ve had these technologies for years. We could be entirely energy self-sufficient without using any nuclear or fossil fuels, had we made a society-wide commitment to that goal back in 1974 when I was doing my research. And oh yes, I don’t think we’d be at war in Iraq now if oil were a non-issue.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Business Ethics, General Commentary

On the surface, a flamboyant pop star has little to do with an accounting firm: the epitome of corporate conservatism.

But the accounting firm we’re talking about is Arthur Andersen, and the way its auditors let Enron’s top execs bring down both companies hardly fits my standard of fiscal conservatism.

Anyway, the comparison isn’t about lifestyle or philosophy. It’s about the notion that being cleared in a court of law doesn’t necessarily mean you’re actually innocent.

Michael Jackson was not found guilty. He may or may not have molested children–I don’t have the knowledge to say, one way or the other. He certainly used bad judgment to share his bed with them–but the jury’s decision rested not on whether or not he committed the act, but whether the government had proven its case beyond reasonable doubt. Given the lack of credibility of one of the prosecution’s chief witnesses, the jury found that the government had not put forth an ironclad case.

And the Supreme Court, late last month, found not that Arthur Andersen wasn’t culpable for its destruction of documents, but that the judge had given faulty instructions to the jury, and thus the guilty verdict was thrown out.

Lawyers for both Michael Jackson and Arthur Andersen were quick to hail the court decisions as clearing their clients’ names, and Enron CEO Jeffrey Skilling’s lawyer quickly made the claim that his client’s case was strengthened. But the Andersen jury foreman, Oscar Criner, called the Supreme Court’s ruling “a grave error” (as reported in Enron’s hometown paper, the Houston Chronicle:
https://www.chron.com/cs/CDA/ssistory.mpl/topstory/3204884 )

But in fact, neither decision addressed the defendant’s guilt or innocence. All that has happened is that a jury in one case and a panel of judges in the other found that the government did not make a strong enough case for wrongful intent.

Arthur Andersen first allowed Enron’s highly questionable accounting practices and then, as the SEC was preparing to investigate, destroyed the documents about the case. Michael Jackson shared his bed with teenage boys. While they were not guilty in the eyes of the law, the ethical questions remain in both cases. Failing to find that an action is criminal is not the same thing as finding that a defendant acted with ethics, with honor, and with good intent. It merely shows that the standard of proof was not met.

Legality and ethics are not always the same. Let’s keep that in mind as the Enron trials proceed.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in General Commentary, Other

https://www.alternet.org/mediaculture/21878/

This author gives the credit for the Dems’ sudden discovery of backbone (over Social Security, Terry Shiavo, and even some of Bush’s particularly over-the-edge nominations) to independent media, and particularly liberal AM talk radio, e.g., Al Franken.

Well, I listened to Air America, and read Alternet and Truthout and Greg Palast and a lot of others, all the way through GWB’s first term (well, OK, Air America was a late arrival–but well before the election, during which the Dems continued to show a complete lack of spine). The stuff was out there all along.

My feeling is that it may actually have more to do with a lot of the mainstream news bigwigs, including the New York Times and Washington Post, admitting that they were hornswaggled in the run-up to the war, and finally beginning to *function again as a proper press does*: questioning everything and investigating until the truth can be discovered.

But I’d like to know your thoughts: Readers–why have the Democrats finally begun to turn into an actual opposition party? And why did they give GWB a free ride in his first term, despite his radical-right actions that are far out of the social mainstream? And why did the media so seldom question any of it until recently?

And why, for heaven’s sake, is there not a mass movement in the streets to protest both the stolen elections and the imposition of this very undemocratic government?

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in General Commentary, Marketing Trends/News

https://www.chicagotribune.com/features/lifestyle/chi-0503150209mar15,1,3440153,print.story?coll=chi-leisuretempo-hed&ctrack=2&cset=true

Heidi Stevens, of the Chicago Tribune, kept a diary of the”incidental ads”–that is, excluding the persistent barrage of ads where we expect to find them, such as in TV, radio, newspaper and magazines, store signage, and so forth she encountered in one workday. In a 14-hour stretch, there are dozens–and only an hour of TV in the batch. She finds them in public transit, on the backs of supermarket receipts, even attached to a chain-link fence. In other words, marketing messages are creeping in to ever more parts of our lives.

My guess is that her count, if anything, is low. Ads blast at us in elevators, over in-store sound systems, and on and on. Even in toilet stalls.

It seems some marketers believe that the more competition for mindshare, the louder and more obnoxious and more in-your-face they need to be.

Sorry, folks, but this is a failed strategy. When we deliberately or subconsciously tune you out, you don’t make any friends by turning up the “botheration quotient.” You just get filed in people’s mental spam-blocking filters and crossed off the good list.

Advertising has its place, of course–but that place is not every last surface or sound available. Visual and noise pollution do not lead to a long-term happy customer relationship.

I discuss this trend in my latest book, as well as a number of better alternatives; real branding is about relationships, not intrusion. However, I’m not going to name the book, because I don’t want you to think this is one of those hidden ads. It’s not–it’s just a rant.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in General Commentary, Marketing Trends/News, Shel's Personal Life

A newsletter editor asked for favorite business books. And having created the list for him, I decided to share it with you. Listing my own two most recent books first is not a matter of ego; I actually do believe they’re the best out there in their respective subject areas (note that my other four books don’t make the list)–in part because my research and writing incorporated much of the best wisdom I found elsewhere (and I’m a voracious reader). I’ve written longer reviews of several of these (and others), one per issue in my monthly newsletter, Positive Power of Principled Profit. Archives are posted at https://www.principledprofits.com/subscribe-positive-power.html (scroll down about two screens)

1. Principled Profit: Marketing That Puts People First
By Shel Horowitz
Numerous examples of the crucial importance of real, meaningful customer service–the dollar impact of doing it right–or wrong. Much practical advice.

2. Grassroots Marketing: Getting Noticed in a Noisy World
By Shel Horowitz
One-volume course in every aspect of low-cost, high-impact marketing: copywriting, media relations, Internet, personal banding, and more.

3. Love Is the Killer App : How to Win Business and Influence Friends
by Tim Sanders

Helping others–embracing the abundance principle–is a powerful way to grow your own brand–by a (young) senior Yahoo exec

4. Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results
by Jack Mitchell (Hardcover)

A business owner who’ll do anything for his customers–even fly across the world to deliver a suit! He turns clothing shopping from commodity to magical experience–and he is very well-compensated.

5. The Soul in the Computer: The Story of a Corporate Revolutionary
by Barbara Waugh, Margot Silk Forrest

Barbara Waugh kept standing up for what’s right in her job at HP–and kept getting promoted! Shows how to be very ethical *and * make a difference in the world from within a major corporation.

6. Sell Yourself Without Selling Your Soul : A Woman’s Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
by Susan Harrow

Excellent practical advice for dealing with the media without falling in any snakepits

7. Winning Without Intimidation : How to Master the Art of Positive Persuasion in Today’s Real World in Order to Get What You Want, When You Want It
by Bob Burg, Bob Berg

A gazillion awesome strategies for de-escalating and turning conflict into agreement. Bob Burg has changed my life!

8. The Book of Agreement: 10 Essential Elements for Getting the Results You Want
by Stewart Levine

A very successful lawyer explains why collaboration is better than confrontation in the legal system

9. Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That’s Changing the Game of Business
by Adam M. Brandenburger, Barry J. Nalebuff

The paradigm that the same businesses are sometimes competitors, sometimes co-operators, sometimes suppliers/customers, and sometimes complementors is extremely helpful in crafting an ethical approach to business.

10. Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them
By Jeffrey Lant

Not necessarily the definitive book on copywriting, but the first I happened to read that explained why most copywriting fails, and how to create copy that works. (I’ve since read many others, including excellent ones by Joe Vitale, Ted Nicholas, Claude Hopkins, John Caples, David Ogilvy, and many more, but this one completely changed the way I approach client work. I read it about 15 years ago, and without it, I doubt I’d have a copywriting business today.)

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Business Ethics, General Commentary, Shel's Personal Life

Last summer, I launched an international grassroots campaign to prevent future Enron scandals by creating a mass movement toward ethical business practices. My goal: 25,000 business leaders signing an ethics pledge, and each agreeing to contact at least 100 others. (Bless their hearts, some signers have e-mail lists of many thousand, and have run notices about the campaign.) Together, we could create the “tipping point” to make business slime as socially unacceptable as slavery. Knowing that it took the Quakers 100 years from the time they began their campaign against slavery until slavery was eliminated in the US–and they had very little training in community organizing and, of course, no access to modern communication tools–I set myself a timeframe of ten years. As a volunteer, I’m doing this on essentially zero budget, other than paying for occasional bits of my assistant’s time to set up web pages, and a few dollars here and there for press release distribution. But then again, I’ve been writing about (and practicing) low-cost marketing for over 20 years, so that oughtn’t to be difficult, right?

I knew this would be good for the world. And I also knew it would be good for the people signing, who could use the Pledge in their own marketing.

What’s been pleasantly surprising is how in just these first few months, it’s already started changing the shape of my own business, and not in ways I’d have predicted.

I did think the pledge would make it easier to get speaking engagements; so far, that hasn’t been true.

But…

* I’m in dialog with a very prestigious magazine in the ethical business sphere, which has contracted for an article. If they like my work, they’ll have me do that department every issue. While I won’t be writing about the pledge, my blurb will identify me as the author of Principled Profit: Marketing That Puts People First and the founder of the Business Ethics Pledge movement.

* Several new clients and prospects have approached me, specifically citing my stand on ethics, and usually telling me they found me through a link about the campaign. At least two of these will be long-term clients who will generate substantial revenue in copywriting and strategic marketing planning projects.

* I got an inquiry all the way from the Philippines about buying 500 copies of my book. Once again, the ethics campaign was a factor.

So apparently, it really is true: follow your dreams, your loves, your passions–and our abundant universe provides for you.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Business Ethics, General Commentary

* [1] Of 1,889,000 hits on Google for “business ethics” or “ethical business,” 1,189,000–62.9 percent–are on pages updated within the past three months.

* [2] A survey of S&P 500 companies, published Wednesday in Lohas Journal, found a 150 percent increase in one year in the number of CEOs reporting on social responsibility in their shareholder letters, and an 800 percent increase since 1999 in CEOs who describe their companies as corporate or global citizens–with such major players as Pfizer, Hewlett-Packard, Bank of America, Citigroup and Cisco leading the way.

* [3] Businesses have devoted vast sums to disaster relief following the Indian Ocean tsunami, often far out of proportion to their size. One guidebook publishing company earmarked AU $500,000 (US $388,170) for disaster aid.

* [4] The US House of Representatives reversed itself and scuttled a plan that would have made it harder to challenge members facing allegations of ethics violations

* [5] The grassroots, zero-budget Business Ethics Pledge campaign that I launched in June has already reached six of the world’s seven regions, with signers as far-flung as Kenya, Panama, New Zealand, Portugal, South Africa, and Scotland.

Business ethics has become the hot business trend!

People are waking up. They are realizing that ethics and corporate citizenship build trust–that following and marketing an ethical stance is actually good for business. This bodes well for my pledge campaign–and for the state of the world.

Facebooktwitterpinterestlinkedinmail