Category: Events

By Posted on Posted in Events, General Commentary

Like everyone else, I am horrified by the devastation in New Orleans and Mississippi and along the Gulf Coast. Frugal, I would point out, does not mean stingy. I made a generous donation to the Red Cross and notified someone who was offering to match the gift (he has reached his maximum–this was a friend, not a company). Even if you feel tapped out after whatever you gave after last winter’s tsunami, I hope you find room in your heart to open up and give again.

I have been to New Orleans and experienced its grace and charm–but also its grinding poverty and the big disparity between the successful and the have-nots, more glaring than anywhere else I’ve been in this country. It is the poor who were left behind during the evacuation, and who were met by the pathetic and inadequate response of a government that had several days to prepare, and didn’t make it a priority–in fact, a government that had systematically cut funding for repairing the levees, months ago, even as the city has been sinking for decades and even before Katrina, was well below sea-level. This is nothing short of a crime against the American people.

My hope is that A New New Orleans can be created, but not in the same spot. There must be some higher ground nearby where a new city can be built. And wouldn’t it be great if that city was created by planners who really understand the challenges of the 21st century: who design in such a way that not only does the city have the grace and charm of the (still miraculously surviving) French Quarter, but that it’s built to be sustainable environmentally, socially, and economically: that it’s designed from the ground up to create neighborhoods that people *want* to live in, that it’s set up with shopping and traffic patterns that minimize the need to use cars, that’s it’s built on a human scale and using the latest renewable energy techniques to have the whole city live lightly on the land and be as food and energy self-sufficient as possible.

That would be the best memorial to those who were swept away in the rising tides.
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If any of you have newsletters aimed at writers, there’s an incentive immediately following from my colleague, Dee Power–please go ahead and reprint it.

As you may know we have started a fund raiser for the Red Cross, so far it’s raised
over $1000. If you publish a newsletter, belong to a discussion group or bulletin
board, would you consider including this announcement.

******************************
Help Us Help The Red Cross

Make a donation of any size to the American Red Cross and we will give you our list
of 300 literary agents with names, addresses, and email addresses, a list of nearly 200
newspaper and freelance book editors and reviewers, the email addresses over 500
independent bookstores, and a format for a press kit and news release. Make your
donation at the Red Cross Website https://www.redcross.org/donate/donation-form.aspbews

by credit card or send your check to American Red Cross P.O. Box 37243
Washington, D.C. 20013 or call (1-800-435-7669).

After you’ve made your donation, email offer@brianhillanddeepower.com Please
include your first name and it would be nice if you would tell us the amount of your
donation, but it’s not mandatory. This is strictly on the honor system. Your email
address, or that you contributed will not be shared by us with anyone. After you
email us you’ll be sent directions on how to download your gifts.

Please pass this message on.
*************************************************

Thanks Dee

https://www.BrianHillAndDeePower.com Dee Power (Ms.) is co-author with Brian Hill of “The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them” March 2005, Dearborn Trade, ISBN 0793193087 Coming October 2005, “Over Time,” the novel, ISBN 0974075418

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By Posted on Posted in Events, Media Ethics

At Book Expo America, I interviewed Alice Blackmer, Publicity Director, Chelsea Green, which enjoyed runaway success with George Lakoff’s book, Don’t Think of an Elephant.

How the book came about: “Jennifer Nix was in California and got the word that George Lakoff was thinking of pulling together some sort of manual to try to help Democrats ahead of the election, in the beginning of July. Margo Baldwin [Chelsea’s publisher] and Jen approached George about doing a book, so we could get it out to a broader audience. We lined up help via Alternet and a lot of progressive political websites. We rushed it through and were able to get it out about two months before the election.

“A lot of the information had been written, from the courses he taught, but he did have to do a lot of pulling together and extra writing, and then we got the foreword by Howard Dean; he understood the value of what Lakoff had to say. [Vermont Democratic Senator] Pat Leahy, Bernie Sanders [Vermont’s lone member of the House of Representatives, and the only Independent in Congress], Howard Dean have always been very supportive.”

The book title is taken from the name of one of Lakoff’s lectures

Five weeks from manuscript until the presses rolled almost (unheard of in the book industry). Everybody pitched in. Initial print run of 20,000 (up from the 15,000 originally planned, after Amazon.com ordered 10,000 in advance). As of June, 2005, they’d sold over 200,000, about 40,000 of them before the election.

Chelsea’s previous biggest seller, The Straw Bale House, has sold 125,000 over ten years, so Elephant was a quantum leap for the company. “This was so gratifying, to have been working away, publishing such timely and useful information, all the while knowing we were way ahead of the curve. Attached to the thrill of having a best seller move that way, starting to see the culture catch up to so many of the topics we publish on the backlist. We have backlist titles that are selling more than twice as much per month now as they did when they were first published. And of course the Lakoff book has helped to bring a lot of attention to the company in general, and really energized the entire staff.”

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By Posted on Posted in Events, General Commentary

Happy Independence Day to all readers in the US. Happy Interdependence Day to all citizens of the world, including those in the US

Yesterday, just in time for the 4th of July, I was amazed and astounded to see this comment on a discussion list where I participate actively:

“Too bad the Libs of this list will always turn a blind eye to truth and historical perspective, glaze over facts, and continue on with their anti-Bush, anti-military and anti-American agenda.”

As one of those so-called Libs, I responded thusly:

I’m not going to let that little bit of foolish namecalling go by. I will let the other lefties on this list speak for themselves–and speaking for myself, I am very definitely motivated by patriotism. I want to make this great country the best it can be–even as every government of my conscious lifetime has been a deep disappointment. You have no business assailing the patriotism of those who disagree with you; that’s a trick out of the fascist and totalitarian-Marxist playbooks. In fact, the compulsive need to attack dissent as unpatriotic is one of the deep concerns I have about the Bush administration. This country developed the best system of government that had been tried at that time, 229 years ago.

I have made choices to spent a significant portion of my time–of my life–trying to keep this country on a mission of social justice, environmental stewardship, and peace. I act out of love for my country. I could have used that time instead to pursue endless material wealth and the hell with anyone in my way, or to tear down our entire social structure and replace it with something nastier. But I am a patriot. I am motivated by my love of this country and my sincere desire to see it live up to its potential.

I do not see the following actions as patriotic, but as destroying the very fabric of our system, and also destroying our positive perception by the rest of the world. It is Bush and his henchmen/puppeteers who have created a “rogue state,” and as a Patriotic American, I consider it my duty to do what I can to reverse the damage:

  • Violating international law in order to fight the oil-and-testosterone war in Iraq (and in the process create the terror network they claimed was there to begin with, but wasn’t
  • Lying to the American people, and the world, repeatedly
  • Blowing a CIA agent’s cover because her husband, a US Ambassador, turned in an honest report debunking the whole thing when he was asked to investigate whether Saddam was buying uranium from Niger
  • Attacking the First Amendment with a ferocity not even seen in the dark days of the Nixon administration
  • Tearing up the environmental and financial checks on big business that were carefully negotiated over a period of many years, and damn the consequences
  • Letting crooked and greedy people with vested interests like Enron’s Ken Lay create policy (he was on Cheney’s energy task force, you’ll recall)–and in turn, creating policy that directly and corruptly benefits their cronies in the private sector (one need only look at Dick Cheney’s own company, Halliburton, and its amazing ability to win no-bid and highly lucrative contracts, even after it was shown that the company was mismanaging the contracts it already had, at substantial cost to the American taxpayer
  • Refusing to accept intelligence reports if they ran counter to the hoped-for findings–not letting truth get in the way
  • Condoning torture at the highest levels

I submit that true patriots are opposing the hostile takeover and destruction of our system of government by the radical-right fringe now in power. And BTW, I still do not grant that either the 2000 or the 2004 election was actually conducted honestly. Bush’s presidency will always be under a cloud. Compare what happened in Florida in 00 and in Ohio in 04–both situations in which the senior official in charge of the election, the Secretary of State, happened to be a senior leader in that state’s Bush campaign (something that shocks my European friends) with what happened in the Ukraine this past winter, when extremely similar voting irregularities brought hundreds of thousands of people out into the streets and forced the government to do the election over. It is a sad commentary on the American people that we allowed our presidential election to be stolen not once but twice.

[I quoted the original poster, who claimed that the torturers of Abu Ghraib and Guantanamo were acting alone and were already being disciplined, and that the Newsweek article “fuel the fire for anti-Americanism around the world,” and that we should not blame Bush or Rumsfeld for the bad behavior of a handful of soldiers.”]

Sorry to burst your bubble, but there’s substantial evidence that the highest levels of this administration deliberately developed policies based on torture. I am talking about Rumsfeld, Gonzales, and by implication, Bush. Under the Nuremberg and Serbia precedents, among others, these men are war criminals.

As for the Newsweek article; they were merely reporting what had been widely known–in fact, the story of Koran abuse surfaced at least as far back as March, 2004. I don’t condone the riots in Afghanistan, but it was not Newsweek that caused it–it was the desecration of another religion’s holy books. I’ve blogged on this at some length at and

And on that note, I again wish you all a very happy 4th–one that is informed by the same principles of struggle for justice that imbued the Founding Fathers with such spirit, and left us a vital legacy of democracy. Let’s reclaim that proud heritage.

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By Posted on Posted in Events, Marketing Trends/News

Tsunami Publishing’s Bob Bellin is a small publisher who thinks big. “We take abandoned brands, former bestsellers that we can bring back to bestsellers through aggressive and offbeat marketing and promotion.”

New York Times bestseller Steve Alten feels Bellin is treating him “a lot better than my last two publishers.” Bellin sent out 1500 galleys of his first title, Alten’s The Loch; he spent $100,000 on PR, satellite TV and radio tours, bought ad time and a banner on a coast-to-coast radio show, and is testing a radio ad campaign involving a bookstore coop.

“Our goal is to sell books. Ideally, a book that’s likely to be made into a movie; it will sell more books.” And apparently, it’s working, so far. “We popped in the first week at number 9 on Ingram’s bestseller list. We’ve already sold more than his last publisher. We printed five figures and we’re about to go to print again,” one month after the May 1 publication date. Bellin bought the rights to another abandoned Alten book, Meg, from Bantam. New Line Cinema is making the movie.

The trend of smaller publishers picking up larger authors was evident elsewhere at the show. Two among several examples: Small publisher Quill Driver Press has picked up Dr. Ruth, and Chelsea Green, publisher of the mega-hit Don’t Think of an Elephant (see related story), is in negotiation with some successful authors (but declined to name names).

On the other side of the fence, large publishers continue to pick up titles that have proven themselves in an independently published, self-published, or even subsidy-published run. John Wiley, for instance has picked up Internet marketing gurus Joe Vitale and Mark Joyner (in separate books, although the two have often collaborated).

Several categories seem to be drying up. You’d expect some reduction in political books now that last year’s hotly contested election is in the past, but their near-total absence from the major houses and obscurity even among the smaller houses was surprising.

Also, unless I simply missed the whole section somehow, there were amazingly few glitzy new cookbooks. The cookbooks I saw were mostly of the down-home variety, rather than the big coffee-table volumes that have dominated for several years. Combined with the greatly reduced presence of large four-color art titles, the shortage made me wonder if there’s been a huge increase in the cost of printing and/or shipping in Asia–though I wouldn’t expect the impact of the weak dollar and high fuel prices to show up until next year, given the publishing industry’s long lead times.

I noted last year how bland the largest houses have become, and this year that was even more true. Cookie-cutter, formulaic books dominated the largest booths–but independent publishers continue to focus on titles that one can take pride in.

One category where the largest houses do seem to still have some verve: history. Lots of solid-looking titles on wars, presidents, and fashions over the decades and centuries.

And perhaps 2005 is the Year of the Ordinary Mortal. From both small and large publishers, I saw a number of books celebrating the achievements of average Joes and Janes. One of my favorites in the category was Damn! I Wish I’d Written That!: chronicling the publishing successes of ordinary folks who didn’t necessarily even have big credentials. (However, it was rather odd to see Spencer Johnson’s Who Moved My Cheese on the cover along with several more appropriate books. Johnson, after all, was already the best-selling co-author of The One-Minute Manager.)

Faith and religion were much evident this year, and not just in the religion aisles. WJK Books, whose The Gospel According to the Simpsons I picked up a couple of years ago, has now expanded to a whole line of Gospel According to titles: Harry Potter, Tolkein, and even (forthcoming) Oprah, among others. Wonder if the Potter book will shift the discourse among those elements of the Christian Right that have attacked and tried to censor the series.

And speaking of Hogwarts’s celebrated wizard, spin-off were everywhere: not just books trying to position themselves as the Next HP, but also literary criticism and scholarship on Potter and other fantasy series–looking, for instance at the mythology that influenced JK Rowling (this is a trend at least a few years old–my 2001 show report mentions The Magical Worlds of Harry Potter: A Treasury of Myths, Legends, and Fascinating Facts, but more titles are appearing, including Fact, Fiction, and Folklore in Harry Potter’s World from midsize publisher Hampton Roads.

As I look over my notes, I do notice that a lot of what I’ve found worth mentioning is from midsize publishers who put out, say, 10 to 50 titles per year. As the big boys swallow each other up and increasingly concentrate on celebrity tell-alls and blockbuster novels from famous authors, perhaps it is these publishers who will become the Keepers of the Culture: the ones who can release books that actually advance our thinking as a society, who take a chance on a first-timer’s literary gem–and who have enough marketing muscle to actually move the books out of the warehouse, into the bookstore, and out to the consumer (unlike the vast majority of self-publishers, tiny independents with fewer than five titles a year, or authors publishing with subsidy presses).

Maybe it’s time to start reading publisher labels as we select our bookstore purchases. While an imprint like Chelsea Green, Berrett-Koehler, or New Society Publishers–and there are a couple of dozen others–doesn’t guarantee a great book, in my experience, it definitely increases the odds.

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By Posted on Posted in Events, Media Ethics

https://www.frugalmarketing.com/dtb/dtb.shtml#medialiteracy

I’ve put up six different articles at the above link, covering the National Conference on Media Reform, held in St. Louis May 13-15, 2005.

2500 people attended this event, to hear from celebrity media personalities like Al Franken, Bill Moyers, Phil Donahue, Democracy Now’s Amy Goodman and Juan Gonzales, Jim Hightower, several members of Congress, and the two progressive FCC Commissioners. and also to hear from activists in the trenches of media reform, pursuing these twin flanks:

Opening up mainstream media to important voices that are getting shoved out of the discourse
Creating our own media

Spend some time with these articles. Print out the Twin Fires story–my main conference report–and read to absorb. Understanding these issues is key to effecting change in any marketplace of ideas.

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By Posted on Posted in Business Ethics, Events, Marketing Trends/News, Shel's Personal Life

https://www.nytimes.com/2005/03/30/opinion/l30ethics.html? (you may need to register)

Not that big a secret, actually: the letters column. Though the Times is notoriously fussy. With other newspapers, I have, typically, about a 90 percent success rate. With the Times, I’ve probably sent well over 100 letters in 33 years (most of them during the 1970s and 80s); this is the third success. The first was in 1972, when I was 15, and I got in a letter criticizing Dean Koontz’s support of Nixon’s Vietnam policy.

This one’s on ethics. The one between was a comment on a travel article.

Two tips:

1. Well-argued controversy seems to be something they like

2. Speed counts. I was responding to an article on page 1 of the Tuesday, March 29 edition. I submitted my letter around noon that day; it ran in the next day’s paper.

The link above is what they actually ran, somewhat abridged, but with the wonderful slug, “The writer is founder of the Business Ethics Pledge Campaign.” and yes, this little letter has drawn quite a number of responses.

–>Here’s what I originally wrote:

“On Wall Street, A Rise in Dismissals Over Ethics” chronicles, somewhat dismissively, the spate of firings over ethics violations within the financial community. The article makes a case that innocents are being shown the door in a hurry for behavior that’s perfectly legal.

The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of these large corporations than they’ve been in decades. Without passing judgment on the specific individuals cited in the article, I’d say that keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered. Whether termination was the correct response for these particular people, I couldn’t say–but the bank acted immediately, and that is better than the all-too-typical non-response we’ve seen in the last few years.

Eventually, the public will simply demand higher standards of accountability. I’m hoping to foster that with an international pledge campaign around business ethics; I hope to make future Enrons and Tycos impossible. The campaign is hosted at www.principledprofits.com/25000influencers.html

–Shel Horowitz, author, Principled Profit: Marketing That Puts People First, columnist for Business Ethics magazine, and founder, Business Ethics Pledge Campaign

–>And this is what they actually printed:

To the Editor:

In chronicling, somewhat dismissively, the spate of firings over ethics violations within the financial community, you make a case that innocents are being shown the door for perfectly legal behavior.

The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of large corporations than they’ve been in decades.

Keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered.

Whether termination was the correct response I couldn’t say, but acting immediately is better than not responding.

The public will simply demand higher standards of accountability. I’m hoping to foster it with an international pledge campaign around business ethics.

Shel Horowitz
Hadley, Mass., March 29, 2005
The writer is founder of the Business Ethics Pledge Campaign

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By Posted on Posted in Events, Shel's Personal Life

In some ways, it’s an even bigger thrill to open a package and find copies of your book from another country than to get the finished books from the printer in the first place.

It’s happened to me twice: several years ago, when I received five Korean copies of Marketing Without Megabucks: How to Sell Anything on a Shoestring–and the other day, when I got two copies of “Ethics in Marketing”–which is what Jaico, the publisher in Mumbai, India, decided to call its version of Principled Profit: Marketing That Puts People First. In a spify, hardcover edition, no less. The only other book of mine ever to be published in hardcover was my very first one, published in 1980 and long out of print: a book on why nuclear power is a horrible way to generate electricity.

Unfortunately, I wasn’t that happy with the production *inside* the Indian version. Still, it means a great deal to a writer to be taken seriously halfway around the world, to have my ideas deemed worthy of widespread distribution.

The book is also supposed to be published in a Spanish-language edition out of Mexico City–but I never count unhatched chickens, especially since Chinese deals for two of my books fell through late in the process.

India seems quite interested in PrinProfit. I had the book exhibited at the Frankfurt Book Fair, and received six inquiries–every one of them from India. I personally think this book should do very well in Japan and Germany, among other places.

Oh yes, and it’s really cool to be able to show off the Korean version of MWM. I can’t read the text at all, but they used the English-language samples I’d included.

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