Category: Energy & Sustainability

By Posted on Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Frugality/Frugal Fun, Green Business Tagged with ,

Fascinating article by Marc Stoiber on how Patagonia’s latest environmental initiatives tells customers not to buy what they don’t need, and to make what they do buy last forever. And if it doesn’t last forever, Patagonia will take it back and recycle it for you.

It may be counter to common logic, but Stoiber thinks this will increase sales, and tells why. And I agree, for reasons I cite in my latest book, Guerrilla Marketing Goes Green—that caring and an envirnmental/soial justice agenda build fans and build the brand.

Patagonia is always a great company to watch and learn from, and this initiative does not surprise me.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability Tagged with , , ,

Conservation measures in the northwest, with a three-year overall payback, saved enough energy to power 153,900 homes: 254 megawatts.

And in the last 33 years, that region has saved enough energy to meet Seattle’s energy needs four times over.

That is A LOT of power savings, and totally replicable elsewhere in the country. Makes a lot more sense than building more coal or nuclear plants!

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By Posted on Posted in Energy & Sustainability, People Helping People, Shel's Personal Life Tagged with , ,

Earlier today, I was inducted into the National Environmental Hall of Fame, recognizing my 40 years of work for the environment (as a writer, speaker, and organizer). Pretty good, considering I’m only 54. Yup, I’ve been doing this work since I was 14.

Among the accomplishments NEHF cited: my work in founding Save the Mountain, an environmental group I founded in my town of Hadley, Massachusetts to protect the Mount Holyoke Range when it was threatened by a large and nasty housing development…my work in the safe energy movement (my first book was on why nuclear power makes no sense, in fact)…initiating the first nonsmokers’ rights regulations in Northampton, MA (and one of the first in the state)…and of course, my award-winning eighth book, Guerrilla Marketing Goes Green.

Shel Horowitz receives his membership in the National Environmental Hall of Fame from Judith Eiseman
Shel Horowitz is inducted into the National Environmental Hall of Fame. Credit: Andy Morris-Friedman

In my acceptance, I mentioned that I felt this award was really for all of the several thousand people who worked on these campaigns, and the millions who work on these kinds of causes around the world. I was delighted to accept on their behalf.

Sweetly enough, the range was visible from the award location behind (Barstow’s store)

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By Posted on Posted in Energy & Sustainability, Uncategorized Tagged with , ,

I know nothing about this, but I just came across a link to a patented technology that claims to nonpollutingly harness the massive energy from extremely high-pressure, high-temperature undersea volcanoes. they claim any single installation captures several times  as much energy as a large nuclear power plant.

Thinking about the problems caused by the BP undersea oil rig, I have questions. But I’d love to see that this actually works. Anyone know more about it?

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, People Helping People Tagged with , , , ,

Hooray for Antioch College, an education innovator all the way back to its founding in 1850, when it became the first college to admit women and men, blacks and whites, all as equals.

The college, which just reopened after being closed for several years and separating itself from Antioch University, is taking its golf course (which had been disused even during my student days in the 1970s and turning it into a farm that will both supply food to the campus and provide a framework for integrating hands-on sustainability into the curriculum.

Bravo!

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, People Helping People, poverty, Social and Economic Justice Tagged with , , , , , , ,

In the South Bronx, once a deeply distressed urban area of New York City that the cops had dubbed “Fort Apache” because it had been so dangerous, a lot of the comeback has been around sustainability (thanks in no small measure to years of terrific organizing by Majora Carter and Sustainable South Bronx). A new initiative I just learned about creates three wins at once:

  • Cleans up polluted water
  • Creates clean and usable biofuel that doesn’t sacrifice agricultural land
  • Creates jobs and a general economic boost in a depressed area

Read about this triple win here. More and more, I think we’ll be seeing development projects like this. (I know of many others around the country and around the world.) The key is to look at waste from one process and see how it could be used as an ingredient for the next process. Another great example is The Intervale, in Burlington and South Burlington, Vermont, where beer waste becomes a growing medium for mushrooms, which in turn feeds fish. This thinking shift is one of the major principles of true sustainability.

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By Posted on Posted in Advertising, Demographics/Psychographics, Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies Tagged with , , , ,

I’ve long been  a fan of marketing to different market segments according to their own hot buttons, as anyone knows who has read my books (especially Guerrilla Marketing Goes Green).

Here’s someone on Triple Pundit, looking at the experience of driving a Nissan Leaf from the point of view of someone who sees a lot of potential to go way beyond the green market. Nissan’s marketing and advertising departments might want to read it.

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Energy & Sustainability, Ethics in Government, Ethics-International, Green Business Tagged with , , , , , , ,

According to the New York Times, it seems the Chinese want to have their cake and eat it too when it comes to electric cars. With only a minuscule budget for R&D, the Chinese want to coerce their way into access to expensively developed technologies for electric cars by making that access a precondition for foreign manufacturers who want to sell electric vehicles in China, if they want the same subsidies that Chinese-made electric cars enjoy. (This happens to be a violation of the World Trade Organization’s rules, and China is a WTO member)

Here’s how I think that would play out:

  • At least some foreign automakers, wanting access to the vast and rapidly growing Chinese market, make the devil’s bargain and share their technology secrets
  • China begins a crash program in its state-owned car companies to bring cars to market using this technology
  • After one to three years, the foreign automakers find themselves closed out—and sitting on a big useless pile of expensive infrastructure—as the Chinese rush cheap and shoddily built EVs to market using American, European, or Japanese technology

General Motors is actively resisting and protesting; Nissan doesn’t even want to go into the market under these conditions; yet Ford apparently plans to cave.

This is one time I find myself agreeing with General Motors. This is a bad idea!

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By Posted on Posted in Energy & Sustainability, Ethics in Government, Frugality/Frugal Fun, Green Business Tagged with , , ,

With all the partisan conflict gridlocking Washington, it’s refreshing to read about a 16-year-old partnership between deep environmentalists and deep conservatives.

The “Green Scissors” project, with participation from the likes of Friends of the Earth on the environmental side and the Heartland Institute among the conservative groups, targets $380 billion in wasteful government spending that happens to also foster environmentally negative impact.

Among the programs suggested for the chopping block:

  • Ethanol Excise Tax Credit
  • $49.6 billion in subsidies for the troubled, environmentally disastrous nuclear power industry
  • $109.6 billion in highway subsidies
  • A $5 billion natural gas subsidy

Download your own copy of this year’s (and previous years’) reports at https://www.foe.org/green-scissors.

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