Category: Business Ethics

By Posted on Posted in Business Ethics

As Dennis Kozlowski, former Tyco CEO, heads off to a well-deserved extended “rest” in the slammer, and news reports show that a billion dollars was stolen from the Iraqi people in the form of crooked contracts, it’s time to remind ourselves that corporate theft is not a victimless crime.

Real people–innocent people–get hurt. Like the unfortunate former Enron employees whose pensions were wiped out.

In the case of the Iraq story, people will die because a well-organized fraud ring left soldiers to fend off attacks in decrepit armored cars that can’t even resist an ordinary bullet. In New Orleans, people died because a cronyistic corrupt appointment left someone in charge whose previous experience had nothing to do with disaster planning, and because a legalized theft of the money–and the National Guard personnel–that should have been going to repair and protect the levees was siphoned off into a certain unjustified and very expensive war. Yes, add to the nearly 2000 US dead and tens of thousands of Iraqis killed in an empty chase of WMDs, hundreds of New Orleaneans whose lives could have been saved if the money hadn’t been stolen from flood control, and if the Guard were at home where they belong, helping in a domestic crisis.

Oh, and speaking of cronyistic corrupt appointments, did you see what happened when the Bush administration tried to name a veterinarian as acting Director of the FDA’s Office of Women’s Health? They backed off in three days, and then denied they ever did such a thing. This is to replace the principled Dr. Susan Woods, who resigned because she could no longer publicly represent an agency that was stonewalling on a reproductive freedom issue. At least the new appointee, Theresa A. Toigo, has a 20-year background at the FDA and knows health issues. Good luck, Theresa–you’ll need it.

Back to Mr. Kozlowski: My question to you and your ilk: was it worth it? Were those ill-gotten gains that you enjoyed for a few years worth utterly destroying your company, your reputation and for the next 8 to 30 years, your own personal freedom? You were already one of the highest-paid executives in history. Did you really need to plunder beyond that? Couldn’t you have still afforded a $6000 shower curtain, if that’s how you wanted to waste your money?

In spite of these clowns, I still believe that nice guys don’t finish last, and that in the long term, business success means building a company (or a government) based on ethics and on building real long-term relationships created with honesty, integrity, and quality. Please visit my website if you’d like to know more.

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By Posted on Posted in Business Ethics

https://www.eurekalert.org/pub_releases/2005-06/ksu-kpi060905.php

Some good news for a change: National Association of State Boards of Accountancy is calling strong ethics coursework requirements as a requirement before taking the CPA exam.

In all the talk about business ethics, it’s important to remember: the crooks need crooked accountants to carry out their crimes. As the most obvious example, Enron’s shenanigans would never have reached such proportions without the active assistance of auditors at Arthur Andersen–once the most prestigious accounting firm in the world.

This is an excellent idea, and let’s hope it’s not only adopted nationally, but that some pressure is put on the profession to require the training in order to maintain an existing CPA certification. After all, there are thousands of CPAs already practicing–most of them honorable, to be sure, but not all.

Personally, I’d also love to see a flood of CPAs signing the Business Ethics Pledge.

Note: I am leaving for vacation (no e-mail) for two weeks. If you leve a comment, I’ll respond later.

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By Posted on Posted in Business Ethics

Weekly Spin reports that ExxonMobil has hired Philip A. Cooney, who resigned as White House Council on Environmental Quality chief of staff after we found he was editing government scientists’ reports to deflate warnings about global warming. Meanwhile, White House spokesperson Dana Perino told the New York Times “Phil Cooney did a great job and we appreciate his public service and the work that he did, and we wish him well in the private sector.”

This was widely reported; CNN’s version is at
https://www.cnn.com/2005/POLITICS/06/15/cooney.exxon.ap/

Earth to ExxonMobil: this is not the way to get good PR. Coverup is not fixing the problem–as you might remember form Exxon Valdez. I predict this appointment will come back to bite you. IF anyone’s paying attention out there, anyhow.

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By Posted on Posted in Business Ethics, General Commentary

On the surface, a flamboyant pop star has little to do with an accounting firm: the epitome of corporate conservatism.

But the accounting firm we’re talking about is Arthur Andersen, and the way its auditors let Enron’s top execs bring down both companies hardly fits my standard of fiscal conservatism.

Anyway, the comparison isn’t about lifestyle or philosophy. It’s about the notion that being cleared in a court of law doesn’t necessarily mean you’re actually innocent.

Michael Jackson was not found guilty. He may or may not have molested children–I don’t have the knowledge to say, one way or the other. He certainly used bad judgment to share his bed with them–but the jury’s decision rested not on whether or not he committed the act, but whether the government had proven its case beyond reasonable doubt. Given the lack of credibility of one of the prosecution’s chief witnesses, the jury found that the government had not put forth an ironclad case.

And the Supreme Court, late last month, found not that Arthur Andersen wasn’t culpable for its destruction of documents, but that the judge had given faulty instructions to the jury, and thus the guilty verdict was thrown out.

Lawyers for both Michael Jackson and Arthur Andersen were quick to hail the court decisions as clearing their clients’ names, and Enron CEO Jeffrey Skilling’s lawyer quickly made the claim that his client’s case was strengthened. But the Andersen jury foreman, Oscar Criner, called the Supreme Court’s ruling “a grave error” (as reported in Enron’s hometown paper, the Houston Chronicle:
https://www.chron.com/cs/CDA/ssistory.mpl/topstory/3204884 )

But in fact, neither decision addressed the defendant’s guilt or innocence. All that has happened is that a jury in one case and a panel of judges in the other found that the government did not make a strong enough case for wrongful intent.

Arthur Andersen first allowed Enron’s highly questionable accounting practices and then, as the SEC was preparing to investigate, destroyed the documents about the case. Michael Jackson shared his bed with teenage boys. While they were not guilty in the eyes of the law, the ethical questions remain in both cases. Failing to find that an action is criminal is not the same thing as finding that a defendant acted with ethics, with honor, and with good intent. It merely shows that the standard of proof was not met.

Legality and ethics are not always the same. Let’s keep that in mind as the Enron trials proceed.

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By Posted on Posted in Business Ethics

https://www.msnbc.msn.com/id/7750293/

Here’s yet another case of a company pushing product it knew wasn’t safe. Now we learn that Merck actually stepped up its marketing of Vioxx once it was known that the product was linked with increased risk of heart attack and stroke. The company sent out a detailed sales training menu, even covering proper etiquette when dining with doctors. Vioxx became a best-seller, before the feds yanked it off the market.

Sometimes I wonder if the business world is populated by slow learners. They may create terrific sales projection PowerPoints and elegant profit spreadsheets, but they seem to lack any ability at all to find True North in their moral compasses.

And even if these talented and highly compensated MBAs don’t have a moral compass, you’d think they’d have figured out by now that deceptive practices, and particularly the selling of something as safe when you know it’s not, are bad for business.

We’ve already seen, after all (to name just three among dozens of examples)…

  • The plunge of revenue at Ford following revelations that they knew all along, even before they brought the car to market, that Explorers have an unfortunate tendency to flip over in hot weather
  • Enormous payouts from the tobacco companies, who also knew all along that they were pushing death
  • And a positive example: the rapid return of consumer confidence and profits when Johnson & Johnson stepped up to the plate and made it clear, following the Tylenol poisoning incident, that here was one company that actually did put its customers first. J&J took full responsibility for something that was not even its own fault, launched a massive recall campaign with huge publicity, and became one of the most trusted brands in America

I know they teach ethics in business school; maybe the message will only get through when people realize the ethical path is actually better for the bottom line (something which I discuss in some detail in my book, Principled Profit: Marketing That Puts People First https://www.principledprofits.com ).

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By Posted on Posted in Business Ethics

In this age of business scandals, it’s crucial to remember that businesses based on ethics and quality actually work better. With that in mind, here are ten easy and ethical resolutions to inspire your business to achieve a very profitable year.

So why am I posting this in April? Shouldn’t I have posted in January? Well, first of all, I actually wrote this in Januarty 2004. It would have been a natural to post when I started my blog right around the new year, but I didn’t think of it. So I’m doing it now. Besides, Passover, which is only a week away, is one of several New Year’s on the Jewish calendar. So there. Let’s move on to the resolutions:

1) I will base every aspect of my business on honesty, integrity, and quality.

2) I will make sure every employee, from janitor to CEO, is trained to view every interaction with a customer as a key step in the marketing process, and to always give the customer respect and attention.

3) I will train and empower every employee to let the customer go away feeling good about the entire interaction.

4) I will stand behind my products and services. It is better to refund the money and create a positive buzz.

5) Understanding that it costs an average of five times more to bring in a new customer as to keep an existing one, I will see that the entire organization exceeds customer expectations.

6) Recognizing that my competitors can be my strongest allies, I will initiate at least one joint venture (after all, if FedEx and the Postal Service, Apple and IBM, and General Motors and Toyota can cooperate–as they do–surely I can too).

7) If my company is not the best answer to prospect’s needs, I will refer that prospect to the company that can best serve.

8) I will devote business resources to make the world a better place.

9) I will volunteer on a community project, and set up incentives for my employees to volunteer on the projects of their choice.

10) I will base decisions on the Abundance Principle that there is enough to go around, and not on market share.

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By Posted on Posted in Business Ethics, Events, Marketing Trends/News, Shel's Personal Life

https://www.nytimes.com/2005/03/30/opinion/l30ethics.html? (you may need to register)

Not that big a secret, actually: the letters column. Though the Times is notoriously fussy. With other newspapers, I have, typically, about a 90 percent success rate. With the Times, I’ve probably sent well over 100 letters in 33 years (most of them during the 1970s and 80s); this is the third success. The first was in 1972, when I was 15, and I got in a letter criticizing Dean Koontz’s support of Nixon’s Vietnam policy.

This one’s on ethics. The one between was a comment on a travel article.

Two tips:

1. Well-argued controversy seems to be something they like

2. Speed counts. I was responding to an article on page 1 of the Tuesday, March 29 edition. I submitted my letter around noon that day; it ran in the next day’s paper.

The link above is what they actually ran, somewhat abridged, but with the wonderful slug, “The writer is founder of the Business Ethics Pledge Campaign.” and yes, this little letter has drawn quite a number of responses.

–>Here’s what I originally wrote:

“On Wall Street, A Rise in Dismissals Over Ethics” chronicles, somewhat dismissively, the spate of firings over ethics violations within the financial community. The article makes a case that innocents are being shown the door in a hurry for behavior that’s perfectly legal.

The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of these large corporations than they’ve been in decades. Without passing judgment on the specific individuals cited in the article, I’d say that keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered. Whether termination was the correct response for these particular people, I couldn’t say–but the bank acted immediately, and that is better than the all-too-typical non-response we’ve seen in the last few years.

Eventually, the public will simply demand higher standards of accountability. I’m hoping to foster that with an international pledge campaign around business ethics; I hope to make future Enrons and Tycos impossible. The campaign is hosted at www.principledprofits.com/25000influencers.html

–Shel Horowitz, author, Principled Profit: Marketing That Puts People First, columnist for Business Ethics magazine, and founder, Business Ethics Pledge Campaign

–>And this is what they actually printed:

To the Editor:

In chronicling, somewhat dismissively, the spate of firings over ethics violations within the financial community, you make a case that innocents are being shown the door for perfectly legal behavior.

The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of large corporations than they’ve been in decades.

Keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered.

Whether termination was the correct response I couldn’t say, but acting immediately is better than not responding.

The public will simply demand higher standards of accountability. I’m hoping to foster it with an international pledge campaign around business ethics.

Shel Horowitz
Hadley, Mass., March 29, 2005
The writer is founder of the Business Ethics Pledge Campaign

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By Posted on Posted in Business Ethics, Marketing Trends/News

https://news.com.com/2100-1032_3-5582792.html

“When Web surfers install the [Google] toolbar…and click the AutoLink button, Web pages with street addresses suddenly sprout links to Google’s map service by default. Book publishers’ ISBN numbers trigger links to Amazon.com… Vehicle ID licenses spawn links to Carfax.com, while package tracking numbers connect automatically to shippers’ Web sites.”

Here we go again. First it was Gator, then Microsoft, and now Google. While I do understand that in many ways this could be an enhancement of the user experience, I have serious problems with the idea of a third party replacing content on a website it didn’t create and doesn’t own, without permission and with potentially disastrous consequences for the creator of the content.

And I can see this closing the big swinging door in Cyberspace that lets ordinary Joes and Janes compete as equals among the giants…because on the Web, so far, if you create a useful, well-designed site with good information, and you position the site to be found by search engines and other ways to generate traffic, the prospect can choose to patronize a part-time business working from home, that spent a hundred bucks to put up terrific content, as easily as a Fortune 100 corporation that spent millions. It’s one of the few things left for the little guy in this world of increasing conglomoratization and centralization–and the implications are not pretty:

# The site that generated the content has some kind of revenue plan–perhaps direct sales, perhaps advertising on the found page and other pages the visitor might follow, perhaps commissions from affiliate links. By redirecting the visitor to its own chosen vendors, Google is essentially stealing that revenue. Seems to me the person who created the content should be allowed to monetize it. If the creator of the content wants to send people to Amazon to buy, that should be his or her choice, and accompanied with the correct affiliate link.

# Inevitably, traffic redirection will favor the biggest, best-established, most successful companies–because that’s what visitors have heard of, and Google has stated it will reward the most popular sites. This further centralizes the economic engine in the hands of a lucky few, and marginalizes those with innovative products and approaches, but small budgets.

So, for both economic and ethical reasons, I’d urge Google to re-examine this idea. There may be ways to implement it that address these and other concerns, but until I see them, I will oppose it.

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By Posted on Posted in Business Ethics

When Business Ethics magazine shows that socially responsible investments perform better, the world might say, well, of course *you* would say that!

But now, a study from well-rated mainstream consulting firm Booz Allen Hamilton, in partnership with the Aspen Institute:

“Among financial leaders – public companies that outperform their industry averages – 98% include ethical behavior/integrity in their values statements, compared with 88% for other public companies. Far more of these financial leaders include commitment to employees (88% vs. 68%), honesty/openness (85% vs. 47%) and drive to succeed (68% vs. 29%). Forty-two percent of the financial leaders emphasize adaptability in their values statements, compared with a mere 9% for other public companies.”

I love this, because it gives hard numbers from the core of the business community that validate my claim in Principled Profit: Marketing That Puts People First that businesses with high ethical standards can be more profitable. this is not a fringe phenomenon, in other words, but a core principle of business success. Thanks, folks!

The study press release is at https://www.csrwire.com/print.cgi?sfArticleId=3511 and contains several more passages of interest.

I also followed a link from the press release to the Aspen Institute and was delighted to discover the many streams of fascinating work they’re involved in. Too few of these brilliant initiatives make the news.

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By Posted on Posted in Business Ethics, General Commentary, Shel's Personal Life

Last summer, I launched an international grassroots campaign to prevent future Enron scandals by creating a mass movement toward ethical business practices. My goal: 25,000 business leaders signing an ethics pledge, and each agreeing to contact at least 100 others. (Bless their hearts, some signers have e-mail lists of many thousand, and have run notices about the campaign.) Together, we could create the “tipping point” to make business slime as socially unacceptable as slavery. Knowing that it took the Quakers 100 years from the time they began their campaign against slavery until slavery was eliminated in the US–and they had very little training in community organizing and, of course, no access to modern communication tools–I set myself a timeframe of ten years. As a volunteer, I’m doing this on essentially zero budget, other than paying for occasional bits of my assistant’s time to set up web pages, and a few dollars here and there for press release distribution. But then again, I’ve been writing about (and practicing) low-cost marketing for over 20 years, so that oughtn’t to be difficult, right?

I knew this would be good for the world. And I also knew it would be good for the people signing, who could use the Pledge in their own marketing.

What’s been pleasantly surprising is how in just these first few months, it’s already started changing the shape of my own business, and not in ways I’d have predicted.

I did think the pledge would make it easier to get speaking engagements; so far, that hasn’t been true.

But…

* I’m in dialog with a very prestigious magazine in the ethical business sphere, which has contracted for an article. If they like my work, they’ll have me do that department every issue. While I won’t be writing about the pledge, my blurb will identify me as the author of Principled Profit: Marketing That Puts People First and the founder of the Business Ethics Pledge movement.

* Several new clients and prospects have approached me, specifically citing my stand on ethics, and usually telling me they found me through a link about the campaign. At least two of these will be long-term clients who will generate substantial revenue in copywriting and strategic marketing planning projects.

* I got an inquiry all the way from the Philippines about buying 500 copies of my book. Once again, the ethics campaign was a factor.

So apparently, it really is true: follow your dreams, your loves, your passions–and our abundant universe provides for you.

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