On his own ethics blog, Chris MacDonald looks at questions raised by Greenpeace about Apple’s commitment to the environment. He brings a journalist’s healthy skepticism to claims on both sides. Fascinating reading.
Full disclosures: I have been an Apple user/loyalist since 1984, and I have on occasion given money to Greenpeace.
I couldn’t agree more with John Ritskowitz’s blog entry criticizing the marketers of a new anti-wrinkle product that was actually Nestle’s Quik powder–yup, the chocolate breakfast drink of your childhood.
This was a test by NBC’s Dateline, to see if they could find a marketing firm unscrupulous enough to take on the project despite dubious clinical results. And they did.
His blog includes a link to the Dateline report, which describes informercial scoundrels as “television terrorists.”
Masquerading as a representative from “Johnston Products,” a Dateline reporter contacted a marketing firm and told them up front that he didn’t think the product would help many people, and that no clinical trials were run to test its effectiveness.
And what did the marketing firm think? They thought there wouldn’t be a problem, as all that was needed was “somebody in a white coat” to give the impression that the product had been scientifically tested. That and a few paid testimonials.
The real shame was that the marketing firm then found a real doctor, a well-credentialed doctor, a hospital’s Chef of Dermatology, in fact (Dr. Margaret Olsen, then of Santa Monica’s St. John’s Hospital), who gave a glowing endorsement without ever examining the product. Yuck!
Ritskowitz goes on to cite several other products that give marketers a bad name, and were eventually pulled off the market under government pressure.
I totally agree with is analysis that this deceitful crap makes it much harder for us legitimate marketers. And of course, I agree with his call to sign the Business Ethics Pledge, which I founded (big grin). We currently have signatories from 24 countries, and I’d love you to be the next to sign.
I’ve been following the issue of election fraud ever since the highly questionable 2000 results in Florida–but I learned a few new things from Robert F. Kennedy, Jr.’s latest article in this week’s Rolling Stone:
* The highly partisan Ohio Secretary of State, Kenneth Blackwell, who wore the two incompatible hats of chairing the Bush 2004 campaign and overseeing the election in his state, bought $10,000 worth of Diebold stock shortly before trying to circumvent the competitive bidding process in favor of a Diebold-only “solution.” Oh, the stink of corruption in the land!
* RFK found a Diebold whistleblower willing to go public: Chris Hood, who was part of an effort to patch 5000 voting machines in and around Atlanta (the most Demcoratic-leaning part of Georgia), personally patched 56 and directly observed the patching of 1200 others–under the direct supervision of the president of Diebold’s elections division, Bob Urosevich, who flew in from Texas for the occasion. this was the election in which both the Governor and Senate races came out the opposite of everything that was expected, with Republicans winning despite huge leads by Democrats in polls the week before.
Georgia law mandates that any change made in voting machines be certified by the state. But thanks to [Georgia Secretary of State] Cox’s agreement with Diebold, the company was essentially allowed to certify itself. “It was an unauthorized patch, and they were trying to keep it secret from the state,” Hood told me. “We were told not to talk to county personnel about it. I received instructions directly from Urosevich. It was very unusual that a president of the company would give an order like that and be involved at that level.”
My fellow Americans–we have the rights in a democracy to know that every eligible voter who tried to vote was able to do so…that every vote is recorded and counted…and that the count reflects the accurate reality of how those votes were actually cast. It is time to insist on these rights. Right now, we don’t even know if we’ve had a coup, in election after election using these troubling machines and similar others from their competitors. We do know that there have been all sorts of irregularities, breakdowns, false totals, and more.
Senators Barbara Boxer and Chris Dodd have introduced emergency legislation to provide for–and fund–paper ballots in case of machine breakdown, in time for this year’s election. Urge your Senators and Representatives to support this crucial measure.
As a marketer and copywriter, I’m very interested in the science of persuasion. I read writers like Dave Lakhani, Mark Joyner, Janet Switzer, Ben Mack, Robert Cialdini, Kevin Hogan, Bryan and Jeffrey Eisenberg, and Sean D’Souza, among many others. (Why is this list so male dominated? I don’t know.
But as someone who stresses ethical marketing, I have lines I do not cross.
Dave Lakhani sent a link to an extremely disturbing video by Derren Brown, who’s apparently quite well known as a persuasion guy in the UK (I wasn’t familiar with him before). Under the guise of running a corporate motivational seminar, he cues four of his trainees into a subliminal process in which they’re supposed to figure out all by themselves to stage an armed robbery against an armored van. He uses all manner of subliminal and blatant cues to produce this reaction–but to me, this is over the line. it shows what these techniques can do if they “fall into the wrong hands.”
It has been rumored that a lot of the tactics used by the Bush administration to hypnotize the US into going to war against Iraq, into letting our liberties slip by at home, etc. are directly correlated with their study of Neurolinguistic Programming (NLP). In this video, we can not only see the techniques in use, but hear Derren explain exactly what he’s doing and why. I won’t spoil the surprise by telling the results.
The video is fascinating watching (and the time goes by very quickly). The lesson to me is: know when you’re being manipulated, even controlled, and take steps to protect yourself.
I found a really good blog entry by Chris Raymond about the HP scandal (sent by my good friend and comrade-in-ethics Nancy Smith, author of Workplace Spirituality–one day I’ll have to meet her!)
As an ethics writer (Principled Profit: Marketing That Puts People First) and blogger ( https://www.principledprofit.com/good-business-blog/ ), I am completely appalled at HP’s actions–and the more I learn, the worse it gets. This is the first I’ve heard that the ethics officer actually was aware of these egregious violations and chose to protect the company instead of doing the right thing.
I used to have a lot of respect for HP, influenced in no small measure by an amazing book called The Soul in the Computer by Barbara Waugh–but that ws then, this is now. I own an HP computer and an HP printer–but it will be a very long time before I buy another one.
The always-fascinating Romensko newsletter on journalism has a run of ethics stories in its September 8 issue, with links to the major media where the stories appear. I confess–I can’t begin to keep up with this very informative newsletter. I read it once in a while, and often quite a bit after publication.
In this one issue, it reports:
10 Miami-area journalists take government money to promote an anti-Castro message
HP has been spying on the phone records of major journos
An article about the Wall Street Journal’s policy of accepting ads on the front page–and how a recent front page bore both a story on the HP scandal and an ad from HP!
These are just three of a number of links to related stories in this roundup
War profiteers are at it again.The Boston Globe reports,
The estimated costs for the development of major weapons systems for the US military have doubled since September 11, 2001, with a trillion-dollar price tag for new planes, ships, and missiles that would have little direct role in the fight against insurgents in Afghanistan and Iraq.
As if the scandals involving conduct of the war and treatment of prisoners weren’t bad enough…now we find a U.S. Army Reserve officer who doesn’t just have his hand in the cookie jar…he’s sucking the contents out with a hose!
Both AP and UPI reported identical stories about Lt. Col. Bruce D. Hopfengardner and his extortion of “cash, cars, premium airline seats, jewelry, alcohol and even sexual favors” in order to throw massive contracts toward those bribing him.
He has pled guilty, as have the two men who wooed him with such “gifts” as “a white 2004 GMC Yukon Denali with a sandstone interior,” a Harley-Davidson, and a $5700 watch.
Sigh. I should have known it was probably too good to be true. For the last few years, I’ve been praising oil giant British Petroleum’s many environmental initiatives, and suggesting to my friends that BP, or Venezuelan-sourced Citgo, are better choices for gas purchasing than, say, Exxon-Mobil or Chevron-Texaco.
But now, I’m not so sure. Investigative reporter Greg Palast, who’s broken some of the top stories of the last decade, including the scrubbing of thousands of black (and likely Democratic) voters from the Florida voter rolls prior to the 2000 election, accuses BP of dastardly deeds, including
Of course I haven’t verified these accusations–but Palast has a very good track record. Fortunately, there are a couple of Citgo stations near me.
Marketplace Radio reports that a company called Brocade Communications is the first to be charged in the latest business ethics scandal wave–back-dating stock options to inflate their gain. The first of many, I suspect. The backdating of stock options is apparently rampant, as I’ve written in the past. You pass a Sarbanes-Oxley and the crooks figure out something new.
Still, I continue to be optimistic, sometimes in spite of much evidence to the contrary, that human beings are basically wired to do the right thing, and will rise to those expectations eventually. If it weren’t for my optimism, I never would have written an award-winning book on how ethics can drive business success.