BNET: Why Bing Won't Bother Google–and What Microsoft Should Do Instead

Posted on Posted in Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News Tagged with , , ,

Fascinating article on BNET about how Microsoft’s much-ballyhooed Bing search engine is no Google killer–because, as I’ve been saying for years (including in my award-winning sixth book, Principled Profit: Marketing That Puts People First), branding is not about how much money you pour into the marketing, but about the superior service or product or experience you can deliver.

Which is, after all, how Google achieved search dominance in the first place, as anyone who remembers searching with clunky tools of the mid-90s will attest.

The article does have a solution for Microsoft, though: it identifies a core weakness of Google’s and gives Microsoft an exact recipe to exploit this vulnerability.

I won’t spoil the surprise. Go read it.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com