Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Energy & Sustainability, Ethics in Government Tagged with , , , , , ,

Once again the Nuclear Regulatory Commission proves that it places the interests of large utility companies and the nuclear reactor industry ahead of the public it supposedly protects.

With its chairman dissenting, the NRC voted to approve the first license for new reactor construction in more than 30 years: two reactors at the already-nuclearized Plant Vogtle site in Georgia, an alarmingly close 26 miles from Augusta. Several others are already on the docket.

This is a betrayal of the American people, once again.

32 years ago, my first book, on why nuclear power is a terrible idea, was published. Last year, in the wake of Fukushima, I was asked to update it for a new Japanese edition. Doing the research for the update, I saw nothing to make me change my mind, and a lot to reinforce my original conclusion that nuclear power is unsafe, uneconomical, and unnecessary.

Following Fukushjima, both Germany and Italy ended their reliance on nuclear power. But the US renews expired licenses and grants new ones. This is a stupid, short-sighted, and dangerous decision, and I hope it will be greeted by massive citizen action in Georgia in the courts and in the streets to overturn the license.

In the meanwhile, it has approved license renewal after license renewal for brittle, unsafe plants like Vermont Yankee that long ago exceeded their useful life.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Energy & Sustainability

@MichelleShaeffr sent me a link to a whole bunch of interesting infographcs.

Some worth highlighting:

https://www.flickr.com/photos/gdsdigital/3983422906/in/set-72157622404448043: How long before the world’s oil runs out, by country

https://www.flickr.com/photos/gdsdigital/4056035804/in/set-72157622404448043: Oil production vs. consumption broken down by US state

https://www.flickr.com/photos/gdsdigital/6099961522/in/photostream: Rise of Asian megacities—and their slums

https://www.flickr.com/photos/gdsdigital/6044866075/in/photostream: How one Danish island achieved full energy self-sufficinency using renewable and mostly nonpolluting energy sources

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Business Ethics, Ethics in Government, General Commentary Tagged with , , , ,

One of the charities I support just sent me an email with the subject line, “Shel — Jack Abramoff needs you.”

I opened the e-mail, expecting to a sarcastic, ironic letter about how big money has infiltrated politics and sending money would help keep the likes of Abramoff—the deeply discredited lobbyist friend of GW Bush who served time for some of his activities—out of the political process. (He served less than two years of a four-year sentence.)

 

Silly me! this is what I got instead:

Last week, we launched our brand-new, hard-hitting anti-corruption news site, [name deleted to NOT give them publicity]. Former “superlobbyist” Jack Abramoff is a regular contributor, along with some of the best investigators in the country. Together they’re focused on exposing politicians and lobbyists who are auctioning off our democracy and our future. Just like the CIA hires ex-hackers to protect its mainframe, Jack will be using his insider knowledge to hold the worst offenders to account.

Maybe I’m old-fashioned—but this left a really bad taste in my mouth. I quite frankly don’t trust Abramoff to do a decent job here, and I don’t like the idea of hiring someone for a regular gig who was working steadily to undermine the political process for his own personal benefit, and even pitted some of his clients against each other without their knowledge.

Yes, he’s got “insider”knowledge about corruption. But what assurances do we have that he’s no longer corrupt?

Mind you, I’m willing, even eager, to be proven wrong. I’d love to see a year of Abramoff’s “hard-hitting reporting,” and read up on whether his personal lifestyle shows true reform. Certainly we’ve seen true turnarounds from the likes of John (Confessions of an Economic Hitman) Perkins, Philip (Inside the Company: CIA Diary) and John (In Search of Enemies) Stockwell. Will Abramoff rise to the occasion?

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Energy & Sustainability Tagged with , ,

Here’s a widely reported AP newswire story saying the federal government doesn’t see major lasting effects from large wind farms.

While I recognize that wind is not without some problems (inlcuding bird hazards and sometimes noise), I welcome this development. Wind is far more benign than any fossil or nuclear technology.

And I’ve been close to operating wind farms in Denmark, Spain, and the US (Vermont), and quite frankly, I never heard noise from any of these.

However, to my mind, centralized power of any sort is a bit of a step backward. The more of our energy we can generate at the place where it’s needed, the less is lost by transmission friction, the lower the cost of installation, the less vulnerable the power grid, etc. etc. Rather than huge installations of dozens of turbines, wouldn’t it be great to have one small one ever city block?

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Demographics/Psychographics, Energy & Sustainability, Technology Tagged with , , , , ,

The new planned city of Masdar, just outside Abu Dhabi, only welcomed its first residents in 2009. Designed from the get-go to minimize the effect of desert heat, and keep motor vehicle traffic out of the city center (replacing them with a system of underground minicars), this green city is very much an experiment in progress, according to this article on Triple Pundit. Considering how many cities in the United Arab Emirates are showplaces of out-of-control energy consumption, Masdar is pretty exciting.

Already this experiment is bearing fruit. Hot desert cities have a lot to learn from this model—and so do the rest of us. Read the article.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, Ethics in Government Tagged with , , , , ,

More remarkable for who he is and where he posted than his actual content (which is good but nothing particularly new): it was a pleasant shock to come across this article on Huffington Post making connections between fossil fuels and endangered species by Major General Michael R. Lehnert, recently retired as the Commanding General of Marine Corps Installations West, entitled (somewhat misleadingly) “Top 10 Reasons to Support Clean Energy.”

I’ve known for a few years that the US military has been taking an ever-greater role in sustainability (perhaps to atone for its prior role as one of the worst polluters in the world). Still, it’s exciting when they go public like this.

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Green Business, Technology Tagged with , , ,

And changing the face of our cities by thinking not only building by building, but even through a region that crosses an international border.

This TED talk on rethinking architecture is well worth watching (even if it’s a bit slow at first).

Besides, where else can you see a downhill ski resort in flat, urban Copenhagen—made out of…you’ll just have to watch the video to find out.
With thanks to @FabianPattberg

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Advertising, Business Ethics, Marketing Techniques and Philosophies, propaganda, Transparency vs. Secrecy Tagged with , , ,

In the Dumb and Dumber department: I opened a letter marked “Personal Correspondence,” knowing full well that it was not. It used a very obvious handwriting font, nonprofit bulk-mail indicia instead of a postage stamp, and a sprayed barcode, and on the back was a Washington, DC mailing address with no name.

Personal correspondence, my arse! I opened it up because I wanted to find out who was lying to me.

Turned out to be a charity group that works on gay and lesbian rights issues, a group I’ve previously donated money to. Inside, there was no longer any attempt to look personal. It was a fairly standard fearmongering letter, some slick full-color inserts and a decal. I separated the decal into the trash, put the rest of it in the recycling—but I kept the postage paid return envelope. I’m going to print this blog post and mail it back to the org at their expense, to make a statement that I don’t like being lied to, do not condone unethical marketing even from causes I support, and to make it a few cents more expensive to treat me as a fool.

Doesn’t anyone vet this stuff before it goes out?

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Advertising, Entrepreneurship, Marketing Techniques and Philosophies, Shel's Personal Life, Technology, Uncategorized Tagged with , , , , , ,

In Part 1, “Steve Jobs Introduces the first Macintosh, January 1984,” I discussed why “the computer for the rest of us” was such a big deal at the time. Now, I want to show you how the Mac allowed me to completely reinvent an old business model and dominate my local market for ten years. You might find some marketing lessons you can apply to your own business.

In 1984, when I bought my first (and one of the first) Mac, the bulk of my work was typing term papers and writing résumés. The difference for résumés, even with the dot-matrix printer that was all the Mac had back then, was amazing. Being able to bold or italicize, having the words appear on the screen exactly where they’d show up on paper, and most importantly, knowing exactly where the bottom of the page was and being able to adjust typographically to make things fit—W O W !

Up to that point, I would write a draft of the resume without worrying about formatting during the first interview, send the client away, type it up on an IBM Selectric typewriter (which sometimes took two or three tries, although it got better when I realized I could type on legal-size paper for photocopying onto letter-size and not worry so much about matching the top and bottom margins), and then bring the client back in to review the final product. Changes either required whiting out the error with a special paint, letting it dry thoroughly and very carefully inserting the correction, or retyping the whole bleeping page.

Now, here’s the lesson: Having access to this better technology meant I was not only able to change my business model, but create an unstoppable marketing advantage—and even back then, I was thinking like a marketer.

I went into the Yellow Pages with a little half-inch in-column listing that said “Affordable professional resumes while you wait.” (Couldn’t do accent marks in the Yellow Pages at that time.) Almost instantly, I had the busiest résumé shop in my whole three-county-area. And that slogan was my USP (Unique Selling Proposition) for the next decade. Résumés were not only more lucrative but a lot more fun than typing term papers, and within a few years, they (along with the growing percentage of students who had access to a computer) pretty much pushed out the term paper portion of my business. We rode the résumé train as the bread and butter of our business until Windows 95 started to catch on, with a résumé template that let people think (incorrectly, in most cases) that they could do their own résumés. And oddly enough, none of my local competitors offered the while-you-wait service that attracted so many people to us.

If you missed part 1 of this two-part series, https://greenandprofitable.com/steve-jobs-introduces-the-first-macintosh-january-1984

Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Entrepreneurship, Shel's Personal Life, Technology Tagged with ,

Part 1 of two related posts.

Here’s a video of Steve Jobs introducing the very first Mac, taken by Scott Knaster, who wrote software documentation for Apple.

If you’re under 35 or so, it may be hard to see what all the cheering was about—especially when you realize the audience was drawn from the smartest and most tech-savvy people in the country. After all, it’s a black-and-white computer with a terrible speech synthesizer and a 9-inch screen, running off a floppy disk, for goodness sake.

But compared to what else was out there, it was like going from a hand-crank-to-start Model T Ford to, let’s say, a Prius. There were no PCs in the under $8000 range that could do half of what the Mac did effortlessly, at a price under $3000. None that could:

  • Be controlled with a mouse instead of typing arcane instructions
  • Display type on the screen in multiple fonts, sizes, and styles, including handwriting-like script fonts
  • Create pictures using painting tools instead of massive amounts of computer code
  • Play chess on a realistic-looking 3D board, using the mouse to move pieces
  • Synthesize speech this clearly and easily
  • Have all the pieces in one relatively lightweight box, be carried around in a bag, and still have a screen big enough to work (there were portable computers back then, like the Kaypro and Osborne—but the Kaypro was big and awkward and had sharp metal edges, and the Osborne’s 5″ screen  was kind of like using something the size of an iPhone but weighed 24.5 pounds and had screen quality like an old non-cable black-and-white TV screen

Along with the “insanely great” slogan, Apple also called the Mac “the computer for the rest of us.” And it was! I had actually begun shopping for my first computer in late 1983. Frankly, although I recognized that I needed a computer and it would make writing my second book a lot easier, I was intimidated. I didn’t want to have to learn code, didn’t want to struggle with awkward and unintuitive commands. I had used computerized typesetting equipment on one of my newspaper jobs, and it wasn’t fun.

So I took my time researching. I looked at the Kaypro, Osborne, Morrow, Commodore 64 (which had the worst word processing software I’ve ever seen) and various others, and by March, 1984, I was pretty much set to buy an Apple II, but not excited about the learning curve, or about not knowing how the page would look until I hit print. But my dealer, who was a friend, told me, “wait a month, we’ve got something really cool coming.” When the Mac was released to the general public in my area in April 1984, I bought one of the very first ones.

In Part 2 of this series, “How the First Mac Gave Me a Monopoly Marketing Advantage for 10 Years,” I draw marketing lessons from what that first Mac allowed me to do that none of my competitors were doing.

Facebooktwitterpinterestlinkedinmail