Amory Lovins: How to Solve the Energy Crisis
Visionary futurist Amory Lovins recently spoke at the Virtual Energy Forum about how to make cars, planes, buildings, power transmission, etc. so much more efficient that we can actually lower carbon impact and reverse climate change. His delivery is not exciting–but his material is life-changing. (You probably have to register to watch it.)
A lot of this is stuff that is feasible to do RIGHT NOW. We could save 3/4 of US electricity for 1 cent per kilowatt, and building new power plants can’t touch that cost. He has 1000 ways to do it.
If the presentation is too technical or dry, or you have trouble accessing it, I profiled Lovins and some of his ideas several years ago, here. Of course, his thinking has advanced since then.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com