A Progressive "Windmill-Tilter" Candidate Reflects on Election Realities: Juan Del Rio

A self-styled “Don Quixote,” Juan Del Rio ran for County Board of Supervisors in a conservative district near San Diego. These are his reflections just before the election (he lost, but the Democrats cumulatively got enough votes to force a November vote).

Guest blog by Juan Del Rio

May 28, 2010

Dear friends and supporters,
There’s a great write-up about my campaign on the front page of today’s La Prensa (Click here to read it). Daniel Muñoz compares me to Don Quixote – he even says I look the part! I’ll take that as a complement. These days, as I watch the devastation in the Gulf of Mexico unfolding, exacerbated by the deceit and greed of multi-national corporations and the failure of our government to protect us and our planet, before, during and after this man-made catastrophe, I think we will need an army of thousands of Quixotes to fix the mess we’re in.

As we move into the final week of my first foray into politics as a candidate, I have my doubts about “fixing the mess” via our election process. This experience has given me a more realistic perspective about how our democracy works, a new respect for those few who go into the electoral battle for the right reasons and a heightened disgust for the deceitful machinations used to manipulate the outcome of our elections. Here are some of the lessons I’ve reluctantly learned over the past few months:

Lesson #1: Elections have little to do with qualifications to perform the job. 

One might think that the job of running our county would require someone well-versed in urban planning and social services, who understands and cares about the present and future ramifications of decisions on human beings and the environment, and who has the proven ability to quickly size up a situation and to propose fair and viable solutions. But that’s not what wins elections. In order to win an election, a candidate must have money, time, connections, charisma and public speaking skills. Actual experience, qualifications and genuine concern are helpful but not essential.

During the course of my career in public service, I have been appalled by the pervasive incompetence of most of our elected officials. Government is supposed to exist to serve the people, but decisions are more often made based on what will advance an official’s political career than what’s the best solution. I understand now why so many unqualified people occupy public office. A campaign should be a job interview where voters get to evaluate which candidate is best qualified to perform the task, but that’s not how it works – see Lessons #2 -4.

Lesson #2: Campaigns cost gobs of money and how you get that money may be limited by the law, but not the true spirit of fairness.

There are only two ways to get the funding you need for a campaign – put in your own money or beg other people for contributions. If you are a working-class person who is running for office because you think you might be able to do a better job than the lying, scheming, arrogant slimeball who is currently in office, the first thing you need to do is to find people willing to give you the money to finance your campaign. Unless they share your altruistic motives, you’ll be hard-press to convince anyone to invest in wistful windmill chasing. That’s why I strongly support Prop 15, which would be the first step toward public campaign financing.

Needless to say, since I am campaigning to represent the needs of the poor (including unemployed and under-employed workers), I haven’t raised much money. I’m painfully aware that my supporters’ $5 contributions are a stretch for them and their faith in me keeps me going, but it won’t cover the cost of yard signs, or mailers, or much else. You might have noticed that there is no candidate statement for Juan del Rio in the Sample Ballot – that’s because it costs $1,310 to have your statement listed (in addition to the $1,430 filing fee). That was my first tip that the odds are decidedly stacked against a candidate who has an intimate understanding of what life is like for the majority of citizens. If you have a few dollars to invest in this campaign, it would really help in these final days. Please send your check to Juan del Rio for Supervisor 2010, 6675 Linda Vista Rd. #2, San Diego, CA 92111 (include your occupation and employer if your check is $100 or more!)

Lesson #3: Campaigning is a full-time job.
If you are a working person who needs to work a full-time job to pay the bills (or like myself, a person holding down two jobs just to make ends meet) you probably shouldn’t even consider running for office. I haven’t had the luxury of time to walk precincts, and to make things worse, many interviews and events are scheduled during the 9-to-5 workday, so participation means the loss of a day’s pay. I can’t help but wonder if these things are planned this way to cull the working class from public life. In any case, I now appreciate the personal sacrifice candidates and their families make to run for office. I think I’ve come a long way in my public speaking skills and I really enjoy talking to voters, especially when I have a conversation with Spanish speakers who are delighted to talk with a bilingual candidate. I can see where this would be much easier if I was retired or wasn’t trying to keep up 2 jobs.

Lesson #4: Anything goes – except, it seems, honesty.
Judging by some of the trickery going on with Ron Roberts, you’d think elections were all about winning and keeping the people in power who will preserve the status quo. Every day I get another slate mailer in my mailbox that makes me furious. These are designed to look like they come from the Democratic Party. They have titles that say “Voter Information Guide for Democrats” and “Democrat Election Guide”. They have almost all Democratic Party candidates featured, so it’s easy to think that the mailer is coming from the Democratic Party. One even said: “OFFICIALLY Featuring Every Statewide Candidate and Proposition Endorsed by the CA DEMOCRATIC PARTY”! The catch is that the Supervisor’s race is NOT a “Statewide” race, and it’s not even a partisan race. So the fact that these mailers all have Ron Roberts listed as the candidate for Board of Supervisors, implying that he is: 1. a Democrat and 2. endorsed by the Democratic party, is as close to outright fraud as you can possibly get without getting arrested. Unless a voter is actively involved in politics, they probably won’t realize that they are being deliberately misled. That’s what money buys you in politics. But what does it say about Ron Roberts, that he has to resort to such fraudulent, deceitful practices?

Remember all that stuff they taught in civics class about how even a poor kid can grow up to be president… that a democracy is a government of the people, by the people, for the people… that we have a say in our government… As I said, this has been a very enlightening experience and I think Mr. Muñoz nailed it; I do feel a bit like Don Quixote! If you live in District 4, you can vote for this windmill-tilter of San Diego – Juan del Rio.

Warm regards,
Juan del Rio

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com