Climate Change: Bill Gates’s Band-Aid Won’t be Enough

Read. This. Article. It’s one of the most important articles I have read about climate change. Yes, the writing is a bit denser than most of what I share. But it’s still pretty readable. And it’s pretty short. If it feels like a struggle, take a couple of breaths and try again. The author’s points are marginalized in mainstream media and you won’t typically find them.
And along with that critique of Bill Gates’s climate theories, I would point out that the cooling centers he advocates are a Band-Aid on a gushing wound. Far better to prevent the need for cooling centers by switching immediately to REAL renewables (NOT nuclear fission power plants, which he has advocated elsewhere)–and mitigating not just the temperature but the social conditions of injustice that will be much much worse as the planet heats. One example in the article is setting up cooling centers for those on the margins—in other words, people who have no dwelling, who are homeless. That homelessness will in many cases be a direct result of climate change, which creates refugees directly (through crop failures and natural disasters and indirectly (through crime and resource wars).
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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com