Faked Photos: Is There No End to BP's Stupidity?

Just when you thought, oh, the well is capped and Tony Hayward’s gone, maybe we can get back to normal—comes this little bit of news, courtesy of my colleague Chris MacDonald, a business ethics guy in Canada:

BP faked a photo of its Houston command center to make it look busier and more determined than was actually true.

Just how dumb are these guys?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com