Thirty-one years ago, the housemate with whom I’d found an apartment moved out, and I invited a poet friend of mine to take his place. We shared that apartment for several months, until he, too, moved on, and another friend moved in.

Today, I went to see that poet friend for the first time since around 1980. We’d been completely out of touch–but about a year ago, a mutual friend tracked my wife down on Facebook. Turns out that mutual friend also convinced my old housemate to join Facebook, where we found each other a month or so ago.

The friend who moved in after him stayed in that apartment after I left, but later moved to Vesey Street, two blocks from the World Trade Center. It was a primitive form of social media that let me know, finally, that she was OK, two weeks after 9/11.

And there are a number of others.

I remember very clearly the first time something like this happened: AOL was still my Internet portal, so that fixes it somewhere in 1994-95. All of a sudden I got an e-mail from a high school friend. Tom and his wife Liz came up to visit (we live four hours apart), attended my wife’s book party in New York, and have generally reentered our lives. As have Lew and Katherine, the friends who connected us with my old housemate. A few months ago, they moved up from New Jersey to two towns away from us in Massachusetts; we hadn’t seen them since a falling-out somewhere around 1989. Now, we’ve seen them several times. In fact, we’re seeing them tomorrow.

Oddly enough, when I’ve searched for old friends, I haven’t had much luck finding them. But quite a few have found me.

I’ve forged or deepened many connections via e-mail, Facebook, Twitter, and other communities with people I hadn’t known before–but those reconnections from 20 or 30 years in the past are particularly special.

(A slightly different version of this article was published on Technorati under the title Technology Helps Me Cross Time Tunnels to the Distant Past.)

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Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.

These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology to villages that don’t even have electricity or running water.

Negroponte is the key mover behind One Laptop Per Child, an initiative to develop and distribute rugged but cheap (like $100 per unit) laptops to school children, in 18 countries so far. Quadir convinced Bangladeshi microlending pioneer Grameen Bank (founded by Mohammad Yunnis, who received the Nobel Peace prize for his efforts) to underwrite Grameenphone, a business providing cell phone services to villages with no telephone at all.

Both men spoke at a panel during the Boston Book Fair, coincidentally on Climate Action Day, October 24, 2009. And both have had a major impact.

Negroponte’s rugged, lightweight laptops can be thrown or dropped with no bad consequence, use only three watts of power (he’s aiming for just one watt on a forthcoming redesign), and both the battery and the computer are designed to last at least five years—about double the typical laptop lifespan—and to minimize waste impact when they are finally past their useful life and life extensions such as use as a TV. With no electricity grid, they’re recharged with hand-cranks, solar photovoltaics, or car batteries.

Each laptop comes preloaded with not only productivity software, but also 100 books whose creators have agreed to make their content available. That means that if a village receives 100 laptops, it suddenly has a library of 10,000 titles (a larger collection than many small-town physical libraries in the United States).

These computers are designed directly to foster social change: newly literate school children use satellite wi-fi to access the Internet, learn literacy as well as research skills, and even teach their parents to read. For many of these kids, their first English word is “Google.”

In October, 2009, Uruguay became the first country to get these laptops into the hands of every single school child; Cambodia, Iraq, Afghanistan, and Peru are among the other countries with a program. Negroponte would love to “take one day of [the cost of war in] Iraq and Afghanistan and do the children in those countries.” In Afghanistan, where many girls are prevented from going to school, the plan he has worked out with the Afghani Minister of Education is to seed the laptops first to girls, so they can learn outside of the classrooms they’re not allowed to attend.

But his vision is much grander: “It would take $30 billion to do every kid in the world. We gave away more than twice that much to AIG.”

Grameen Phone
uses a very different business model: funding new small businesses through microlending, and then changing the society as that business rewrites the entire village culture. “Connectivity is productivity,” says Quadir.

In 1993, there was one (land-line) telephone for every 500 Bangladeshis, and 73 percent for the phones were in Dhaka, the capital. Grameen came in and began lending small amounts of capital to entrepreneurs, who provided and operated a village telephone, where residents could rent time whenever they needed to make a call, and paid back the loans out of profits.

The benefits are “inclusive, egalitarian, and immediate,” and the results are astounding. Each 10 percent increase in cell phone penetration corresponds with a .8 percent increase in the country’s Gross Domestic Product. By 2005, the company had 250,000 retailers, 22 million subscribers, and 50 million cell phones (many of them smart phones that bring computing power to these remote villages). It expects to have 5 billion phones in place by 2015, which will be near-total penetration of the population.

Yet the magnitude of change from this initiative may not even be apparent for some time. Rural electrification in the U.S., says Quadir, didn’t happen immediately after the development of electrical utilities. It went to rural areas decades later, when refrigeration made it possible for farmers to store food much longer, and therefore shift perishable food production and distribution from regionally to nationally based.

Telephone service, he says, is “the low-hanging fruit. From the juice of the low-hanging fruit, you get the energy you need to climb the tree and take the higher fruit.”

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Great article, “100% Renewables by 2030 for Less Than Fossil Power: A Case is Made,” by Stacy Feldman on SolveClimate.com (a site new to me). Go read it, then come back here!

Stacy is absolutely correct that we have the keys to solving both the carbon and energy crises, with safe, sustainable renewable technology–and that neither renewable but unsustainable and highly polluting biomass, nor non-renewable, highly dangerous, highly centralized nuclear are NOT viable long-term solutions.

One key is decentralizing energy generation. When power is generated at or near the place where it’s used, transmission costs and transmission losses are minimized or even eliminated. Another key is to design systemically, holistically, to slash energy needs–for instance, if you eliminate the need for a furnace or air conditioner, you eliminate that capital cost, and the building is economically competitive with traditional designs (Amory Lovins is a master at this). When conservation is incorporated at that kind of deep, structural level, the savings are enormous.

Shel Horowitz, co-author of the forthcoming book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Blogging on the intersections of sustainability, ethics, marketing, media, and politics: https://www.principledprofit.com/good-business-blog/

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Guest post by Elizabeth Johnson

I was very proud of the notebook computer I had purchased a year ago; in my mind, I felt I had secured a good deal and that it was value for money. The only flaw (if you could call it that) was that it came with the Norton Antivirus security solution. Now I know that there are many people who prefer Norton as their antivirus solution, but it is just too complicated and bloated for my liking. I feel that it slows down my system and enters every nook and corner and leaves bits of it behind even after you’ve uninstalled it.

But hey, no harm done – it was a free subscription for a year (included in the price of the notebook), so I could enjoy the benefits for 12 months after which I was free to choose my own security package. Or so I thought, but Norton decided otherwise. Once I had it uninstalled and a new antivirus solution installed in its place, I found that I could no longer use Firefox to browse the web. I didn’t think too much of it – maybe there was some bug that Mozilla hadn’t yet addressed. So I switched over to Internet Explorer. But in a few days, IE too began giving me problems.

My system would read the network, it could even connect to Yahoo Messenger, but it just would not open any page in Firefox, IE or any other browser. I was at my wits’ end, until a friend who is also a software expert tried reinstalling Norton again. And voila, what do you know, the pages open as if by magic. So I was forced to renew my Norton license, or should I say my computer was held to ransom by Norton?

No, I don’t like the way things are, but I have to swallow my anger and lump it, because I cannot afford to buy a new OS or a new laptop just because my antivirus provider follows completely unethical business practices. This is typically what is known as anti-competitive behavior – you force your product onto the customer who literally has no choice in deciding for themselves. Companies have been criticized for engaging customers in opt-out marketing tactics where they are signed up for some service or product and must opt out of it explicitly if they do not want it. Very often, the customer does not know of this service until the hefty bill arrives at the end of the month.

But this behavior beats even opt-out strategies, because it has forced me to stay with Norton, something I find an extremely unpleasant experience. I know that I could get someone who is skilled in cleaning the registry to rid my system of these files, but with time being a major constraint, I decided to just let it go, but not without a letter to their customer service department complaining of their anti-competitive strategy. Is this the only way Norton can hold on to its customers?

This guest article was written by Elizabeth Johnson, who regularly writes on the topic of construction management degrees . She welcomes your comments and questions at her email address: elizabeth.johnson1 (at) rediffmail.com

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Respect your prospect’s intelligence! It’s one of the points I make repeatedly in Principled Profit: Marketing That Puts People First–and with good reason. To succeed in business, you need long-term relationships. And you don’t get them by insulting people.

I could list bad-practice examples from now until the end of time. Every once in a while, I find one that just pisses me off because it seems to shout, “Hey, Stupid! Send us money!” The one that landed in my postal mailbox today was one of them.

It was a plain, typed envelope–with a sprayed barcode and a nonprofit bulkrate stamp. No return address.Yeah, I opened it–after all, Google’s AdSense checks can’t be identified from the outside.

Inside, a post-it with this text in a very UNconvincing handwriting font:

Shel,
have you
seen this?
Brian

Yes, three lines of text all lined up, and the name about under the question mark.

The sticky note was attached to (and amazingly precisely lined up with) a piece of newsprint. The front had an ad for a charity I’ve heard of but don’t contribute to. The back was a fake news story about the same charity.

No clue about who Brian might be, except that the fake article mentions the CEO’s first name happens to be Brian.

So just how stupid does this charity think I am? Am I supposed to be fooled into thinking this is from someone I actually know? That despite the bulk stamp and barcode, I was individually selected? Does a “news story” with no byline, no identifier about the paper it might have ran in? Or that the article and the ad just happened to be back-to-back and fit perfectly with no wasted space? Puh-leeze! Stopping only to be humiliated in this blog post, this mailing goes straight to the recycle bin.

Why, after all these years, do marketers continue to write, design, and distribute this crap? Do they really think we’re going to be fooled? Do they actually want dumb-as-a-slug contributors or customers who won’t ask embarrassing questions?

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Organizers of Blog Action Day are pleased indeed, calling it “one of largest social action events ever held on the web.”

32,000 posts, including three world leaders: UK Prime Minister Gordon Brown, who got the very first UK post in just as the clock turned midnight–and staffers from President Obama and the ruling party of Spain.

CNN covered it here.

What’s fascinating to me is that organizer Robin Beck thinks 99% of the participating blogs have never written about climate change. I suspect that figure is high. I know that I cover climate change frequently in this space, although it’s certainly not the main focus.

Anyway, a rip-roaring success and hats off to the organizers. I’m glad to have participated. Now the real question is…while those 32,000 bloggers an their hundreds of thousands of readers put some actions into place in their daily lives?

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Today is Blog Action Day, and this year, the international day of action focuses on climate change.

I could write about climate change for days, but I’ll keep it simple. Here are some quick, easy, painless things you can do to lower your carbon footprint, and some of them will save you a nice pile of money this coming winter, too.

  • Buy foam outlet insulator pads and plastic baby-fingers-out-of-electrical-outlet protectors, and install them in all the outlets on the outside walls of your house. You’ll be amazed and how much cold air you keep outside.
  • Eat for a day, or at least a meal, only foods grown within 100 miles (organically grown, if possible), and stop supporting the carbon-intensive culture of shipping foods all around the world instead of supporting local economies. You can get local produce, breads, dairy, and meat in most parts of the world.
  • Leave your car at home and go by bike, public transit, or on foot. In congested cities, it’s actually often faster to take a bike for distances up to about five miles; in more rural areas, it’s more like two miles. If that’s impractical, park your car in one central location and do all your errands without moving the car. I sometimes throw my bike on a bike rack, drive to one place, and then bike to all the stores I need to visit.
  • Saturday, October 24, is an international day of climate action. Click on the link. to locate (and participate in) an event near you.
  • Sign the Blog Action Day climate change petition, which has the support of Al Gore and others.
  • Do one thing to demonstrate a positive and easy change to someone in your life who’s skeptical that we can be Green without suffering.

    Need more tips? Spend a princely $9.95 on my e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle.

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    I always start my day looking at the queries from reporters looking for story sources on HARO (Help A Reporter Out). This morning, in addition to the three that I answered, I spotted this intrigung one:

    Looking for people who use household robots for chores, communication,
    security or entertainment. Parents if youve purchased toy robots for
    your kids to play with, Id love to hear from you, too. Am wondering if
    you’ve ever had any security/privacy concerns with regard to your robots
    (especially ones that can be controlled over short distances using remote
    control or via the Internet) and/or if youve ever noticed any odd
    robot behavior. No experts needed, just looking for people who own some
    kind of robot and are interested in participating in a fun Tech story.

    Putting aside the question of whether reporters should be allergic to apostrophes, I was struck by how far we’ve come, so fast, in my lifetime. In my childhood and teens in the 1960s and 70s, robots were very much a part of my life…in the science fiction I read, in movies, and on TV. But nobody I knew actually had a robot in their house.

    It’s hard enough for my kids to believe that I grew up in a world without so much of what they took for granted.

    Never mind the Internet; the only computer in my life was the mainframe in my mom’s office at a university, that filled three large rooms, had to be specially air conditioned, was talked to through punch cards, and probably had less computing power than my $5 solar calculator.

    Cell phones? Our tethered landline phones were black and had rotary dials, and most families only had one phone for the whole house. When I went to college, we had one phone for a dormitory floor with 20 people, although by then they were beige. My family did have a private number but I know people who grew up with shared party lines. We did have the first answering machine I ever saw. My dad paid $400 for it in 1961 (a huge fortune at the time), because he was self-employed and also holding down a full-time job. It actually lifted the phone off the hook and played the recorded message into the receiver.

    We had a black-and-white television with maybe a 15-inch screen. It picked up only channels 2-13. For most of the country, that meant between one and three stations. Living in New York City, we actually had seven–what luxury! Oh yes, and if you missed a program, it was gone. No TiVo, no DVD, no VCR.

    It was a big treat to go into a fancy office in the summer, because they had air conditioning, and most of the rest of us didn’t.

    So much of the technology that enriches our lives didn’t exist yet or was reserved for an elite few. I could go on for pages listing the innovations that have reached every corner of our lives. And of course, go just a few decades earlier than my childhood and you’re in a world with no cars, telephones, or electric lights. I’ve met plenty of people who grew up in that time, though most of them are gone now.

    Other changes were in the social sphere, and ultimately far more important. Most jobs weren’t open to women, and in many parts of the country, weren’t open to minorities either. Disabled people were shunted aside and kept out of sight, and there was very little infrastructure for them. Forget about the Americans with Disabilities Act; most sidewalks didn’t even have curb cuts on the corners. There was no mass consciousness at all about environmental issues; it was considered the right of any industrialist to pollute, to leave toxic dumps, and so forth. Organic food was hard to come by, and so was decent coffee.

    Sometimes, instead of ranting at all the things we want to change, it’s nice to take a deep breath and remember how far we’ve come. We’ve just passed Canadian Thanksgiving, and the US Thanksgiving is coming up in a few weeks. This seems like as good a time as any.

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    If you enjoyed my Twitter follow policy, here’s some insight as to how it works in real life.

    When I receive a bunch of Twitter follow notices, I first scan them for any people I actually know. Of the remainder, if some include keywords of interest to me (e.g., on the environment, ethics, or marketing), I’m fairly likely to click over and have a look. And I confess, if someone has an exotic name, I may visit just to see where they’re from and who they are. For the rest, I’ll open a few at random.

    Today, I opened three. The first had nearly 14,000 followers, and if I were motivated only by greed, I’d see this person as a center of influence and would want to follow in spite of unappealing content. But the Tweet stream was all either spammy-sounding bizop stuff or long lists of people to follow. I didn’t see anything that added value to me (and I wondered if the high number of following/followers had something to do with a robot scheme). As they say in Twitterese, “Fail.”

    The next person tweets in German. I know a tiny bit of German and could take the significant time to puzzle out the tweets, but it doesn’t seem worth the effort. Let people who really speak and understand German fluently follow this person.

    Third, another Internet marketer but one who intersperses call-to-action tweets with glimpses of the real human being…who engages in dialogue with others that has universal application…who shares highlights from conferences using hashtags to make them easy to follow–someone, in short, who adds value through Twitter. And by coincidence, this person also has about 14,000 followers, and probably a lot more legitimacy to them than the first person I checked out.

    Yes this one I followed. I would have followed back even if only 100 were following this person.

    As for those whose profile I didn’t happen to click on…they can get my attention with an @ message or DM, and I’ll take a look. If I like what I see, I’ll happily follow.

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    Woke up this morning to the startling news that US President Barack Obama has been awarded the Nobel Peace Price–and a perceptive entry on Huffington Post wondering why.

    After all, he has initiated a slow and limited timetable for withdrawing from Iraq, pretty much continuing the “progress” of his predecessor–and has made very clear his intent to expand the war in Afghanistan.

    Now it’s true that these were wars he inherited, and that he’s had a very full plate even by presidential standards. It’s also true that he has moved us forward on climate change and the environment, on labor, and on the idea that foreign affairs should be primarily addressed through diplomacy And that last bit has certainly help the slow process of rebuilding the U.S.’s stature in the world, after eight years of a rogue coup d’etat regime that left the world negatively astounded and quite terrified. His speech in Cairo was a terrific example.

    But the Nobel award does seem a bit, ummm, premature. I’d have rather they waited until he successfully extricated us from the Bush wars, or until he made a speech like this:

    Ladies and gentlemen, both my fellow Americans, and my fellow citizens of the world–in the 21st century, war simply has no place in the arsenal of foreign policy. The last significant example of a war achieving policy ends was World War II, when the world responded to a series of power-mad totalitarian regimes with equal force, stopped the aggressors at a great cost in human lives, and installed democratic governments in West Germany, Italy, and Japan. That was 64 years ago, and took six bloody, difficult years to achieve. Korea was a stalemate, Vietnam was a failure, and both Iraq and Afghanistan are succeeding only in giving strength and comfort and eager recruits to the enemies of freedom. Therefore, I have ordered the immediate drawdown of troops. Over the next three months, all US military personnel in both Iraq and Afghanistan will be coming home, along with the private US military contractors that participate. In their place, we will devote significant resources toward hunger relief, education, rebuilding of bombed infrastructure, and eliminating corruption in those countries. There will be a small security presence whose mission is to protect the workers for social and economic justice that we will send over, but there will be no military mission beyond that. We can learn from the powerful example of countries like South Africa, Poland, and Northern Ireland, where peace and democracy were not imposed through the barrels of guns, but by the powerful leadership of indigenous residents who organized together to say, ‘enough of this.’ It’s long past time, in the words of John Lennon, to Give Peace a Chance.

    The Nobel committee has made strange choices before (can you say Henry Kissinger?). I can only hope that they’re following the philosophy of rewarding the behavior they want to see in the hopes that the behavior will rise to meet the treatment. This is a great strategy in parenting, in conflict resolution between individuals, in customer service desks (I even write about it in my sixth book, Principled Profit: Marketing That Puts People First). It would be great if it turns out to work in international politics too.

    Oh, and President Obama, I give you free and full permission to use the above speech in full or in part, at any time—including your Nobel acceptance speech in Sweden!

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