Month: March 2009

By Posted on Posted in Ethics in Government Tagged with , ,

California State and Consumer Services Agency chief Rosario Marin resigned from the Schwarzenegger cabinet after taking criticism for accepting large speaking fees from companies who had a vested interest in the outcome of her decisions.

California policy prohibits this, and Marin’s actions show exactly why. I say this as someone who makes part of my own living as a professional speaker, but goodness, I’m not a regulator regulating my own clients!

A quick bit from the L.A. Times story:

Among the fees Marin took was $15,000 from Pfizer Inc. for a speech in 2007 at a time when the company was lobbying the Board of Pharmacy, a regulatory panel Marin oversaw. Bristol-Myers Squibb paid $13,500 for Marin’s speaking services last year within weeks of lobbying her agency.

“I don’t know how you could justify that,” said Assemblyman Hector De La Torre (D-South Gate), chairman of a legislative committee on accountability and oversight. “The conflict is so clear, in my mind.”

I don’t know either.

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By Posted on Posted in Marketing Techniques and Philosophies, Marketing Trends/News, Politics

Yeah, I know, I’m late to the party. Should’ve blogged on this five weeks ago. But I only just found the brilliant analysis by George Lakoff, the Left’s best theorist on the power of framing and language. He wrote “Don’t think of an Elephant” and many other books.

If you want to better understand marketing, patriotism, and a progressive agenda, click here to go and read it. Well worth the time.

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By Posted on Posted in Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with , ,

This is a company that is confident in its product and comfortable with social media. Go to https://skittles.com/ and you’ll see (Gasp!) the results page for a Twitter search on “skittles,” in real time.

The “real” nav bar is a window superimposed over the Twitter page

Especially remarkable considering that the product is much-dissed in literature as a quick sugar high that too often substitutes for real nutrition (going all the way back at least to a Doonesbury strip that has Mike asking incredulously, “Skittles is your DINNER?”–must be 15 years ago). And one post that’s visible on my screen as I write this is about “skittlefisting.” Abig BRAVO to them on the transparency front!

I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.” The only control the site is exercising is demanding to know the age of a viewer and acknowledgment that the company isn’t responsible for the messages.

For people who’ve never used Twitter, it must be really weird. But then again, among the demographic Skittles most appeals to, Twitter use is probably very widespread.

How did I find out about this? I saw a Twitter post from my friend Patrick Byers over at the Responsible Marketing Blog. There’s apparently a whole #skittles thread running at Twitter (the hashtag allows people to search easily for topics).

Speaking of transparency, why did I put # at the beginning of my headline? My blog feeds automatically into Twitter (and from there to Facebook). So by putting the # at the front of this post’s title, I expect that this post will be on Twitter’s homepage briefly this morning, until it gets knocked down out of sight. As a grassroots marketer, I want my 15 minutes of fame. 🙂

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