Very interesting post on Business Week: “Can Small Businesses Start a Gay Rights Movement in Mississippi?

I totally support nondiscrimination in any public accommodation or retail setting—and I’m delighted to see the “We don’t discriminate. If you’re buying, we’re selling” campaign in Mississippi. But at the risk of alienating some of my friends, l think service businesses–especially values-based ones—are a different case. Before you jump all over me—read the language I send to new prospects for my marketing and consulting services:

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

Notice that this language doesn’t discriminate against a person or class of people–but it certainly does discriminate against a set of beliefs.

Now, if I reserve that privilege for myself, how can I possibly justify withholding it from someone else who runs a service business and has different values than mine?

Also, there’s a provider quality issue. If I were forced to write a piece of marketing copy for a product whose values I despised, I would do a terrible job. Even if I consciously tried to do my best, it would come out shoddy and insincere, because I wouldn’t believe in what I was promoting. By the same token, I can’t imagine why a same-sex couple would WANT to hire a homophobic wedding photographer (one of the examples cited in the article); the pictures will be terrible.

If you’re renting a room, buying a sandwich, riding a bus, patronizing a theme park…yes, you should have the right to be served. But if a service provider is being asked to use specialized skills to support a cause that service provider finds morally repugnant, I’m not at all sure we should coerce that behavior.

Please comment below. I’d love to get some good dialog going on this.

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Finally, a decades-overdue move to allow hospitalized patients to choose who should be allowed in to see them! President Obama issued a presidential directive Thursday night making federal funding contingent on nondiscrimination in visitation, and providing much greater respect for patients’ wishes in carrying out healthcare decisions.

This is a victory not only for gays and lesbians, but for anyone who “chooses their family” through means other than legal marriage, including many elderly, or those with common-law companions.

The above link includes a video interview with a woman who broke into tears, remembering that she was barred from visiting her dying female partner, and who said she felt like she’d failed her partner of 17 years, because she wasn’t there to hold her hand.

Obama is to be commended for this. It should have been done by FDR, or Kennedy, or Johnson, or even Clinton.

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