What Do Cause Marketing and Health Reform Have in Common?

Answer: I just read provocative articles on BNET on these two topics.

First, Stacy Blackman, while supporting cause marketing, notes that these products are often more expensive, because the company has to cover the cost of the donation. However, I commented that a successful campaign would bring in enough extra sales volume that this shouldn’t be an issue.

Second, Jeffrey Pfeffer makes a fascinating case for lowering healthcare costs by improving US workplace conditions and decreasing job stress caused by anticipated layoffs and other factors. He notes lower stress levels AND better working conditions for many European businesses.

Plenty of footnotes for those who want to check his sources and assumptions.

Of course, there are many other factors–not the least of which is that most other industrialized countries have shifted healthcare from a privilege of the wealthy to a right for all, using a single-payer system that in many cases pays doctors on salary rather than fee-for-service. HR 676 in the US would bring this sensible system to our shores as well, and by some estimates slash health costs around 30 percent.