Wal-Mart Feeds Bloggers a Propaganda Diet
Once again, that line between paid PR and actual journalism is getting kind of blurry. This time, the New York Times reports, the culprit is Wal-Mart.
At least Wal-Mart does not appear to be paying the bloggers who are spouting its press releases and pretending to raise independent voices of indignation–and to my mind, that’s an important distinction compared to the “news” people planted and paid for by the white House (e.g., Armstrong Williams)–but still, it’s deeply disturbing
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com