True CSR vs. Nonstrategic Philanthropy vs. Devaluing Humans at Banks
A cumbersome but hopefully thought-provoking title that sums up several divergent strains in a single blog post. Not one I wrote, but one you may want to read. https://sustainabilityneedsmarketing.com/2012/09/11/being-charitable-just-doesnt-hack-it/?goback=%2Egde_1806781_member_162031776
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com