Think Newspapers are Dying? Warren Buffett Disagrees
He doesn’t just disagree; Warren Buffett just bought 63 newspapers, including 25 daily papers. In his letter to the publishers and editors of his new properties, he lays out a rosy future for papers that focus on local news, and notes his lifelong love of newspapering, which runs in his family. He even delivered papers in Washington, DC for four years.
Like me, he sees a free press as an essential cornerstone of democracy, and he promises editiorial independence from the bean-counters. I personally have my doubts if mainstream media can regain its credibility in a world where so many media properties convey the message of their corporate masters. It will be refreshing if the papers in the Buffett group can really show their independence.
Click the link above to read his letter.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com