The Unethical Nature of Anti-Competitive Behavior

Guest post by Elizabeth Johnson

I was very proud of the notebook computer I had purchased a year ago; in my mind, I felt I had secured a good deal and that it was value for money. The only flaw (if you could call it that) was that it came with the Norton Antivirus security solution. Now I know that there are many people who prefer Norton as their antivirus solution, but it is just too complicated and bloated for my liking. I feel that it slows down my system and enters every nook and corner and leaves bits of it behind even after you’ve uninstalled it.

But hey, no harm done – it was a free subscription for a year (included in the price of the notebook), so I could enjoy the benefits for 12 months after which I was free to choose my own security package. Or so I thought, but Norton decided otherwise. Once I had it uninstalled and a new antivirus solution installed in its place, I found that I could no longer use Firefox to browse the web. I didn’t think too much of it – maybe there was some bug that Mozilla hadn’t yet addressed. So I switched over to Internet Explorer. But in a few days, IE too began giving me problems.

My system would read the network, it could even connect to Yahoo Messenger, but it just would not open any page in Firefox, IE or any other browser. I was at my wits’ end, until a friend who is also a software expert tried reinstalling Norton again. And voila, what do you know, the pages open as if by magic. So I was forced to renew my Norton license, or should I say my computer was held to ransom by Norton?

No, I don’t like the way things are, but I have to swallow my anger and lump it, because I cannot afford to buy a new OS or a new laptop just because my antivirus provider follows completely unethical business practices. This is typically what is known as anti-competitive behavior – you force your product onto the customer who literally has no choice in deciding for themselves. Companies have been criticized for engaging customers in opt-out marketing tactics where they are signed up for some service or product and must opt out of it explicitly if they do not want it. Very often, the customer does not know of this service until the hefty bill arrives at the end of the month.

But this behavior beats even opt-out strategies, because it has forced me to stay with Norton, something I find an extremely unpleasant experience. I know that I could get someone who is skilled in cleaning the registry to rid my system of these files, but with time being a major constraint, I decided to just let it go, but not without a letter to their customer service department complaining of their anti-competitive strategy. Is this the only way Norton can hold on to its customers?

This guest article was written by Elizabeth Johnson, who regularly writes on the topic of construction management degrees . She welcomes your comments and questions at her email address: elizabeth.johnson1 (at) rediffmail.com