The Dawn of Eco-Chic?

I love the concept of EcoStiletto.com that you can be super-Green and also super-fashionable. The site name, of course, is taken from stiletto heels.

I will not win any prizes from the fashionistas myself (and it’s really ironic that I’m writing about fashion today), but I’m delighted to see sites springing up that reinforce this duality: Green doesn’t have to be ugly. Of course, it’s really not new; I live just outside a town that has for several years had a hemp clothing store as well as an Eileen Fisher natural cotton boutique. You could even make a case that Gandhi started the trend when he refused to wear anything but homespun cloth from local natural fibers, even when meeting with heads of state.

Looking at the EcoStiletto site, I’m not sure the reality has quite caught up with the concept–but give it a year or two. I can remember when recycled paper looked like it had been used to wipe up a spill and felt like sandpaper. I’m sure the day will come when truly fashionable clothing is widely available form organic and fairly-traded ingredients and processed naturally.

Anyway, it reinforces the idea that my forthcoming book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), is appearing at the right time. 😉