This Marketing HURTS the Cause
In the Dumb and Dumber department: I opened a letter marked “Personal Correspondence,” knowing full well that it was not. It used a very obvious handwriting font, nonprofit bulk-mail indicia instead of a postage stamp, and a sprayed barcode, and on the back was a Washington, DC mailing address with no name.
Personal correspondence, my arse! I opened it up because I wanted to find out who was lying to me.
Turned out to be a charity group that works on gay and lesbian rights issues, a group I’ve previously donated money to. Inside, there was no longer any attempt to look personal. It was a fairly standard fearmongering letter, some slick full-color inserts and a decal. I separated the decal into the trash, put the rest of it in the recycling—but I kept the postage paid return envelope. I’m going to print this blog post and mail it back to the org at their expense, to make a statement that I don’t like being lied to, do not condone unethical marketing even from causes I support, and to make it a few cents more expensive to treat me as a fool.
Doesn’t anyone vet this stuff before it goes out?
