Twitter's Power as Instant Research Tool
Fascinating. Paul Smith demonstrated a real-world example of how to use Twitter for powerful real-time research–in product development, marketing, or journalism.
He posed a question on behalf of a client who wanted to launch a Green product that would be made in China, and how that would be received by consumers–and posted several responses at the above link.
I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?
