Twitter’s “Protect Tweets” Offer is Just Plain Dumb
I’m running into more and more people whose Twitter profile shows only, “This person has protected their tweets.”
After almost five years on Twitter, I still don’t understand why people would want to do this, and why Twitter actively encourages new users to protect their Tweets. It’s not any kind of security feature. All it does is make your tweets invisible unless someone’s following you. And why would anyone follow you if they can’t see what you’re posting and decide if you’re worth their time?
When you “protect”—a more accurate word would be “isolate—your tweets, they cannot get passed around. And people who are checking you out will not tend to follow. A far better way to inoculate yourself against Twitter spam is to follow people who post intelligent and interesting tweets. Yeah, you’ll get the occasional nasty tweet with a virus link, when some idiot hacks into one of your friends. But you’d get those even if your tweets are protected, as it does nothing to stop inbound tweets. And they’re easy enough to spot and ignore/delete. (Hint: if anyone’s saying they saw a funny picture of you, they can’t believe you’d do this, etc. and a link—or just a link with no text—don’t click, and drop them a note that they’ve been hacked.)
If you’re so impressive and famous that new followers want to follow you without knowing what you’re saying, well, OK—but you’re still shooting yourself in the foot. More followers—more REAL followers, not autobots—give you more influence, and even more status.
People with protected tweets tend to have very small numbers of followers of which a fair percentage are autobots. And this means they exclude themselves from a lot of co-marketing and self-marketing possibilities; no company is going to want to partner with someone whose tweets are invisible, no one will visit your blog on the basis of a tweet they can’t read.
Fortunately, it’s easy to turn the “protection” off again. If you’re not on Twitter so people can read your stuff, notice you, and build relationships, why ARE you on Twitter?
