A between-issues special edition of Shel Horowitz’s Clean and Green Marketing Newsletter.
Contents:
1. A Concentrated Dose of Marcia Yudkin, Marketing Genius
2. Tobri: A New Social Network from Ken McArthur
3. Communication is a Lot More Than Words: Sharon Sayler’s New Book
4. PS – Say hi at Boston Greenfest
Marcia Yudkin is proof that you can be an introvert and still be a very successful marketer. She’s also one of the most ethical people I know.
Join Marcia and me on a Special Interview Just for My Readers: “Top Ten Must-Know Principles
of Marketing Psychology.” You will NOT want to miss this one! This coming Monday, August 23, Noon Eastern/9 a.m. Pacific.
Click here to register. I’ll send a replay link if you can’t be on the live call—but if you can, I suggest calling in.
She and I go back a long time. In the 1980s, when she had recently left a teaching position at Smith College to go out on her own as a freelance writer and editor, and my business was still a typing and editing service, she used to freelance for me. And I knew any editing project I gave her would be done beautifully, turned in ahead of deadline, and add to my standing with my clients. I also knew any article with her byline in a local magazine was going to be a compelling read. Then she moved to Boston and I lost track of her for a few years.
In the 1990s, both she and I independently turned our attention to marketing, and we independently discovered the Internet. I rediscovered her back in the days when I still used an AOL account, so that puts it in 1994 or 1995. By then, I believe she’d already released at least a few of her great books, like Six Steps to Free Publicity and Persuading on Paper. And had begun to build a reputation as a marketer’s marketer: someone who could see through what you were actually saying to what you were trying to say, and show you how to say it a whole lot better—without hype or exaggeration. Then she moved back to the area and our paths would cross again. A couple of years ago, I invited her to join with another friend and me in a Mastermind group, and since then, I’ve benefited enormously from her critiques and suggestions on my own projects.
Marcia’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to. As a trend watcher, a copywriter, a marketing consultant, and one of the world’s leading experts on choosing great product and company names, Marcia has a tremendous reservoir of wisdom behind her shy, reclusive outer shell.
Marcia just spent some serious time organizing the best of her Marketing Minute how-tos and think pieces into a series of five books and 10 audios called the Marketing Insight Guides: a book and two audios each on…
Book 1: Persuading People to Buy: Insights on Marketing Psychology That
Pay Off for Your Company, Professional Practice, or Nonprofit Organization
Book 2: Meatier Marketing Copy: Insights on Copywriting That Generates
Leads and Sparks Sales
Book 3: Strategic Marketing: Insights on Setting Smart Directions for
Your Business
Book 4: Publicity Tactics: Insights on Creating Lucrative Media Buzz
Book 5: The Marketing Attitude: Insights That Help You Build a Worthy
Business
The books average about 75 articles each, and each 2-CD pair averages 95. In other words, there are a bunch on the audio that you won’t find in the books. So you don’t feel overwhelmed, she’ll be delivering them once a month for five months.
And even though I read all of these in the original as she wrote them, I intend to spend some serious time with them again, now that they’ve been thematically organized. That will be time very well spent!
And Marcia asked me if I’d be one of only 12 affiliates selected to pre-announce this collection, ahead of her remaining affiliates. She’s also giving special pricing right now. Through the end of August, you can grab this treasure trove of marketing wisdom for just $99; the final price will be $199, so this is definitely a deal. It works out to about 21 cents an article. I dare you to find so much value anywhere else for 21 cents! Yes, this is an affiliate link.
2. Tobri: A New Social Network from Ken McArthur
Ken McArthur has a new beta social media site for making great connections. And because he’s Ken McArthur of JV Alert, author of a great book on impact, and he has a history of pulling together incredible people who need to know each other (and helping them consummate amazing partnership deals)—I’ve signed up because I know it’ll be good. Even though I can’t really keep up with the social media I’m already involved with; for Ken, I’ll make an exception. Check out the video and connect with
me there. I’d love to have you in my network!
https://shelhorowitz.com/go/tobri (This is an affiliate link.)
It doesn’t cost a cent and there are some amazing people in there. Lots of buzz on this one!
3. Communication is a Lot More Than Words: Sharon Sayler’s New Book
You’ve probably heard that in face-to-face communication, the words only account for about 7 percent of the message received. Body language, tone of voice, facial expressions and the like account for the lion’s share. (This is why it’s so easy to have misunderstandings online; you don’t have all those nonverbal cues so it’s very easy to misinterpret the real message.)
The good news is that my friend Sharon Sayler has an excellent roadmap for you, so you can navigate the unsaid meanings and get to the heart of things—making friends and making deals along the way. And the better news: she’ll give you a free chapter plus a special report, How to Avoid the 3 Biggest Body Language Mistakes – in Under 10 Minutes. (This is not an affiliate link.) The book is called What Your Body Says, and I found it full of great insights. If you actually buy the book, you get ten nice bonuses from some of the most respected people in self-help, including a whole year’s access to Sharon’s private membership site.
4. P.S. Say Hi at Boston Greenfest
If you’re attending Boston Greenfest on Friday (August 20), I’m speaking from 1-1:25 on “Communicate the Value in Your Values.” Come say hi while I’m signing books afterward, and get your very own autographed copy.
