Tag: green marketing trade association

By Posted on Posted in Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies Tagged with , , ,

What would be the mission of an international trade association for Green marketers? In launching the International Association of Earth-Conscious Marketers, here’s what I hope we’ll be focused on:

1. To use our skills in marketing and our commitment to ethical approaches to create messages that encourage the use of earth-friendly products and services, and the rapid spread and adoption of earth-conscious ideas into the social mainstream.

2. To identify and oppose (both publicly and privately) messages and methods that claim to be Green but are actually harmful to the environment and/or misleading to stakeholders and/or the general public. (Need an example? Read more »

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By Posted on Posted in Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies Tagged with , , ,

As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented marketers around the world: International Association of Earth-Conscious Marketers.

Today, I’d like to ask you what roles would be most important for members.

I’ve thought of a few possibilities—and I’d love to hear from you which you think are most important, whether I’ve left out anything crucial, whether any of them are just dumb..whatever you’d like to tell me:Read more »

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