A Marketer Sees Missed Opportunity for the Nissan Leaf
I’ve long been a fan of marketing to different market segments according to their own hot buttons, as anyone knows who has read my books (especially Guerrilla Marketing Goes Green).
Here’s someone on Triple Pundit, looking at the experience of driving a Nissan Leaf from the point of view of someone who sees a lot of potential to go way beyond the green market. Nissan’s marketing and advertising departments might want to read it.
