Study: Ethics Matters A LOT to Employees
I love it that just about every scientific study ever conducted validates the opinions I’ve been expressing (without research stats to back me up) for years.
Here’s a fabulous study from Australia on whether ethics matters to employees. Conclusion: ethics does matter, big time:
* 84% of individuals believe being responsible environmentally is included in the definition of business ethics.
* A staggering 93% of individuals believe that organisations have an obligation to act ethically even if it occasionally harms their profits.
* And 91% agree that all organisations should make a formal commitment to acting ethically.
* 80% of individuals agree that they are willing to put in extra effort at work if they know that their organization is run ethically.
* 77% agree that if their employer acted in a way that contradicted their core principles, they would definitely leave the organization.
So, if you want some hard facts to back up the idea that ethics works better, here you go.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com