Sony's Paint-Fireworks Commercial: Marketing Lessons
Watch the stunning commercial Sony made showing fireworks made of paint instead of the usual substances.
Then watch the behind-the-scenes story of the making of this commercial.
As a marketer, what conclusions can you draw? Here are a few of mine:
The logistics involved in this 60-second spot are as complex as a general’s decisions on the battlefield
f you don’t have several million dollars to play with, making TV commercials may not be the best use of your marketing resources, because you cannot compete with this level of craftsmanship
If the purpose of the ad is to get me to buy this particular TV, the ad is an utter failure; at no time does it show me any benefit to this set over any other
However, if the purpose is to draw a positive association with the theater, the excitement the art of it, and the viral thrill of sharing it with your friends, then the ad is a rip-roaring success–but whether that will translate to enough additional sales to justify the costs of producing and airing the ad, I don’t know
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com