Social Network Penetration: Obama Trumps McCain
Jeremiah Owyang, an analyst for Forrester Research, found some pretty important stats about the uses of various Web 2.0 portals by the two major presidential campaigns. The study looked at Twitter followers, Facebook supporters, number of videos uploaded and watched, and more. And Obama wildly outperformed McCain on every single metric–from 380% more supporters on both MySpace and Facebook to an astonishing 240 times (that’s 24,000 percent!) more followers on Twitter.
Of course, McCain’s cluelessness around the Internet was the butt of many jokes–but Obama really gets it, and that may be a contribution to the landslide victory.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
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