So, Bernie Madoff–Was It Worth It? (Open Letter)

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An open letter to Bernie Madoff (how appropriate, that last name!)

Dear Mr. Made-off

Was it worth it?
$50 billion in your pocket–but the rest of your life in jail and your name disgraced forever?

Was it worth it to have kicked the legs out from under some of the worthiest charities in the country, not to mention thousands of individual investors for some quick personal gain?

And why does anyone need $50 billion to begin with? Couldn’t you have lived lavishly enough stealing just a few million?

You are a disgrace to the business community! Thank goodness there are those who think differently about business, who accept the consequences of their actions, and who use business to advance the common good. Business at its best is a laboratory for innovation, a funnel for economic improvement, and the engine of the economy.

Bernard Madoff, How great you could have been if you’d used your considerable skills toward better ends! Do you feel any guilt and shame? Or just frustration that you got caught?

Shel Horowitz is the award-winning author of Principled Profit: Marketing That Puts People First and the founder of the international Business Ethics Pledge.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com