Scandal in Singapore
Just in case you have any illusions that massive business scandals are uniquely American, look at what’s going on in Singapore at the moment.
Sometimes I feel like voice crying in the wilderness.
But I still believe that more and more consumers are seeking out ethical companies, and that ethics is a key driver of profit. As more people become convinced, I also believe that the Business Ethics Pledge will help companies tell their customers, “do business with us because we’re ethical, and that means we care about you, and don’t just see you as a temporary revenue stream.”
For more on the pledge, please see the post immediately above this one.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com