Save the Mountain's Tenth Reunion

One of the two most successful environmental activist groups I’ve ever been involved with is the group I founded ten years ago in Hadley, Massachusetts: Save the Mountain.

We were formed specifically for one purpose: to stop a super-destructive proposed housing development going up the entire side of a mountain immediately next to the much-loved state Mount Holyoke Range State Park/Joseph Allen Skinner State Park.

All the “experts” agreed this was a terrible project, but they said “there’s nothing we can do.” And that’s when I got mad enough to do something about it. I figured the campaign would take five years, but we involved over a thousand environmental activists (at least to the level of putting up a bumper sticker or yard sign, or singing a petition)–and we stopped the project in just 13 months. About 35 people were in the core, working on a number of fronts to make sure this monstrosity was never built. People brought a wide range of strengths to the effort. I had an organizing and marketing background, but I knew nothing about lobbying, state land issues, or endangered species. Others in the group had all that expertise, to name just a few things.

Yesterday, about half of that core group gathered for a tenth-anniversary celebration: a hike through the land we’d saved (now owned by the adjoining state park) and a potluck at my house (site of the very first meeting, which drew over 70 people).

Jim Seltzer, Chris Dixon, Holly Perry
Jim Seltzer, Chris Dixon, Holly Perry
on the Save the Mountain Hike”]Preparing to Depart on the Save the Mountain Hike[/caption]

I go into the history and success of Save the Mountain a bit in my award-winning book Principled Profit: Marketing That Puts People First.

Some of our naturalists
Some of our naturalists
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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com