Review of Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success

cover of the book, Creative Anarchy
Creative Anarchy cover (green side)
For a non-visual learner like me, Creative Anarchy is a mind expander. The author has brought together ideas from design studios around the world, many of which offer very non-traditional approaches.

The book has two key principles. The first is that rules are made to be broken. The second is that in order to break the rules, you must understand them.

For example, a common rule in book publishing is that books have both a front and a back. However, this book has two fronts. The larger, green, side is more or less about the rules. The thinner, red, side is about breaking those rules.

It makes fascinating reading.

However, as someone who occasionally hires graphic artists, I find that I generally insist on two rules that only get lip service here. First, I believe that it is usually important to write copy before considering the design. And secondly, I believe that any visual representation should enhance the message. Some of her examples do this beautifully and creatively, while others left me scratching my head and saying huh?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com