PR and a Mega-author: Susan Harrow Makes Over Malcolm Gladwell

​​​​I have a lot of respect for media coach/PR queen Susan Harrow,
author of one of my favorite PR books (Sell Yourself Without Selling
Your Soul) and the go-to person if you want your author on Oprah. I’ve
subscribed to her newsletter for years and it’s one I actually do read.

Susan’s launched a new project: celebrity makeovers by nomination (e.g., these are not really her clients). She starts with advice to Malcolm Gladwell.
I’ve read Blink and a chunk of The Tipping Point but have not heard him
speak. I think I have heard him on radio but it didn’t leave much
impression.

Susan goes after him to improve his speaking
delivery in a big way, and all the points she makes sound valid.
Speaking is a vital communication tool for authors. But she also tells
him to shave his hair. Looking at his picture on her blog, I think it’s
kind of cute. I’d vote for a little trim maybe, but not a radical new
look.

But I sure do hope we haven’t reached the point on the
glitz-scale where someone with as important a message as Gladwell is
judged on his or her hairstyle!

Facebooktwitterpinterestlinkedinmail

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com