Possible Roles of a Green Marketers’ Trade Organization
As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented marketers around the world: International Association of Earth-Conscious Marketers.
Today, I’d like to ask you what roles would be most important for members.
I’ve thought of a few possibilities—and I’d love to hear from you which you think are most important, whether I’ve left out anything crucial, whether any of them are just dumb..whatever you’d like to tell me:
Eventually, perhaps a lobbying arm
I welcome your ideas and feedback.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
Definitely interested and I like where this is headed. I’ve got some political experience, from the side that runs the campaigns (that would be a large part of my marketing credentials), and I’d be interested in the lobbying side for sure, but not limited to the lobbying side.
When you think about lobbying, people tend to immediately think of Washington DC, but really there are only 536 politicians in DC, 435 members of the House, 100 members of the Senate, and the President. There are over 513,000 elected offices across the United States. State legislatures, city councils, school boards, talk about Grassroots Marketing, affecting change at the lowest levels will affect change at all levels.
I’m intrigued, looking forward to what happens next. I went to the website and registered my email.
@Steve, you are sooo right. When we did Save the Mountain, lobbying local officials (not just State Rep or even Board of Selectmen but e.g. members of the Planning Board, Historical Commission, Conservation Commission) was an important part of our work.
–Shel Horowitz, GuerrillaMarketingGoesGreen.com
Definitely interested and I like where this is headed. I’ve got some political experience, from the side that runs the campaigns (that would be a large part of my marketing credentials), and I’d be interested in the lobbying side for sure, but not limited to the lobbying side.
When you think about lobbying, people tend to immediately think of Washington DC, but really there are only 536 politicians in DC, 435 members of the House, 100 members of the Senate, and the President. There are over 513,000 elected offices across the United States. State legislatures, city councils, school boards, talk about Grassroots Marketing, affecting change at the lowest levels will affect change at all levels.
I’m intrigued, looking forward to what happens next. I went to the website and registered my email.
@Steve, you are sooo right. When we did Save the Mountain, lobbying local officials (not just State Rep or even Board of Selectmen but e.g. members of the Planning Board, Historical Commission, Conservation Commission) was an important part of our work.
–Shel Horowitz, GuerrillaMarketingGoesGreen.com
Definitely interested and I like where this is headed. I’ve got some political experience, from the side that runs the campaigns (that would be a large part of my marketing credentials), and I’d be interested in the lobbying side for sure, but not limited to the lobbying side.
When you think about lobbying, people tend to immediately think of Washington DC, but really there are only 536 politicians in DC, 435 members of the House, 100 members of the Senate, and the President. There are over 513,000 elected offices across the United States. State legislatures, city councils, school boards, talk about Grassroots Marketing, affecting change at the lowest levels will affect change at all levels.
I’m intrigued, looking forward to what happens next. I went to the website and registered my email.
@Steve, you are sooo right. When we did Save the Mountain, lobbying local officials (not just State Rep or even Board of Selectmen but e.g. members of the Planning Board, Historical Commission, Conservation Commission) was an important part of our work.
–Shel Horowitz, GuerrillaMarketingGoesGreen.com
Definitely interested and I like where this is headed. I’ve got some political experience, from the side that runs the campaigns (that would be a large part of my marketing credentials), and I’d be interested in the lobbying side for sure, but not limited to the lobbying side.
When you think about lobbying, people tend to immediately think of Washington DC, but really there are only 536 politicians in DC, 435 members of the House, 100 members of the Senate, and the President. There are over 513,000 elected offices across the United States. State legislatures, city councils, school boards, talk about Grassroots Marketing, affecting change at the lowest levels will affect change at all levels.
I’m intrigued, looking forward to what happens next. I went to the website and registered my email.
@Steve, you are sooo right. When we did Save the Mountain, lobbying local officials (not just State Rep or even Board of Selectmen but e.g. members of the Planning Board, Historical Commission, Conservation Commission) was an important part of our work.
–Shel Horowitz, GuerrillaMarketingGoesGreen.com
Sure, I’ll send you email. I won’t qualify for membership (no formal marketing training in year long programs) but I’m interested to see where it goes and think it could do a lot of good.
Actually, Michelle, I think you probably do qualify. For me alone, you’ve done quite a number of Green-related projects: the websites for the Clean and Green Club, my book, Guerrilla Marketing Goes Green, Painless Green e-book, and the Business Ethics Pledge. I think for this purpose we won’t count the formatting and placement of articles I give you for the Sustainability sections of Down to Business or the many Green-tinged articles for Frugal and Fashionable Living—but certainly the web design aspect alone would let you come in at not even the Apprentice but the Standard level.
You’ll note that members have to meet at least one of those achievement-based qualifications, not all. In fact, I don’t even meet the education standard as I’ve had no classroom training in environmental issues other than one class each in ecology and field biology in high school. I will actually go back and add a couple of criteria for self-study (thanks for pointing out that I need to do that).
And on the behavior side, I seem to remember you took some very Green approaches when you lived in Pennsylvania. I imagine you’ve carried over at least some of that when you returned to Alaska, no?
Oh, and I realize that when someone posts a comment here, I automatically get an e-mail, so you’re no on the notification list :-).
Sure, I’ll send you email. I won’t qualify for membership (no formal marketing training in year long programs) but I’m interested to see where it goes and think it could do a lot of good.
Actually, Michelle, I think you probably do qualify. For me alone, you’ve done quite a number of Green-related projects: the websites for the Clean and Green Club, my book, Guerrilla Marketing Goes Green, Painless Green e-book, and the Business Ethics Pledge. I think for this purpose we won’t count the formatting and placement of articles I give you for the Sustainability sections of Down to Business or the many Green-tinged articles for Frugal and Fashionable Living—but certainly the web design aspect alone would let you come in at not even the Apprentice but the Standard level.
You’ll note that members have to meet at least one of those achievement-based qualifications, not all. In fact, I don’t even meet the education standard as I’ve had no classroom training in environmental issues other than one class each in ecology and field biology in high school. I will actually go back and add a couple of criteria for self-study (thanks for pointing out that I need to do that).
And on the behavior side, I seem to remember you took some very Green approaches when you lived in Pennsylvania. I imagine you’ve carried over at least some of that when you returned to Alaska, no?
Oh, and I realize that when someone posts a comment here, I automatically get an e-mail, so you’re no on the notification list :-).
Sure, I’ll send you email. I won’t qualify for membership (no formal marketing training in year long programs) but I’m interested to see where it goes and think it could do a lot of good.
Actually, Michelle, I think you probably do qualify. For me alone, you’ve done quite a number of Green-related projects: the websites for the Clean and Green Club, my book, Guerrilla Marketing Goes Green, Painless Green e-book, and the Business Ethics Pledge. I think for this purpose we won’t count the formatting and placement of articles I give you for the Sustainability sections of Down to Business or the many Green-tinged articles for Frugal and Fashionable Living—but certainly the web design aspect alone would let you come in at not even the Apprentice but the Standard level.
You’ll note that members have to meet at least one of those achievement-based qualifications, not all. In fact, I don’t even meet the education standard as I’ve had no classroom training in environmental issues other than one class each in ecology and field biology in high school. I will actually go back and add a couple of criteria for self-study (thanks for pointing out that I need to do that).
And on the behavior side, I seem to remember you took some very Green approaches when you lived in Pennsylvania. I imagine you’ve carried over at least some of that when you returned to Alaska, no?
Oh, and I realize that when someone posts a comment here, I automatically get an e-mail, so you’re no on the notification list :-).
Sure, I’ll send you email. I won’t qualify for membership (no formal marketing training in year long programs) but I’m interested to see where it goes and think it could do a lot of good.
Actually, Michelle, I think you probably do qualify. For me alone, you’ve done quite a number of Green-related projects: the websites for the Clean and Green Club, my book, Guerrilla Marketing Goes Green, Painless Green e-book, and the Business Ethics Pledge. I think for this purpose we won’t count the formatting and placement of articles I give you for the Sustainability sections of Down to Business or the many Green-tinged articles for Frugal and Fashionable Living—but certainly the web design aspect alone would let you come in at not even the Apprentice but the Standard level.
You’ll note that members have to meet at least one of those achievement-based qualifications, not all. In fact, I don’t even meet the education standard as I’ve had no classroom training in environmental issues other than one class each in ecology and field biology in high school. I will actually go back and add a couple of criteria for self-study (thanks for pointing out that I need to do that).
And on the behavior side, I seem to remember you took some very Green approaches when you lived in Pennsylvania. I imagine you’ve carried over at least some of that when you returned to Alaska, no?
Oh, and I realize that when someone posts a comment here, I automatically get an e-mail, so you’re no on the notification list :-).
An earth-conscious marketer’s association sounds great. If you’re putting together a separate mailing list, count me in! Thanks.
An earth-conscious marketer’s association sounds great. If you’re putting together a separate mailing list, count me in! Thanks.
An earth-conscious marketer’s association sounds great. If you’re putting together a separate mailing list, count me in! Thanks.
An earth-conscious marketer’s association sounds great. If you’re putting together a separate mailing list, count me in! Thanks.
These sound like great ideas to me, Shel. I’d be most interested in the cooperative/joint-marketing opportunities and resources.
@Michelle, thanks for your two comments. I know you’ll hear about it anyway, but should I put you officially on the notification list? (easiest if you send an e-ail so I can just file it).
Thanks for telling me about the challenge. I actually spent my time in the waiting room at my mom’s chemo appointment writing the first chunk of tomorrow’s blog…on the ethics and qualifications necessary to be a member
These sound like great ideas to me, Shel. I’d be most interested in the cooperative/joint-marketing opportunities and resources.
@Michelle, thanks for your two comments. I know you’ll hear about it anyway, but should I put you officially on the notification list? (easiest if you send an e-ail so I can just file it).
Thanks for telling me about the challenge. I actually spent my time in the waiting room at my mom’s chemo appointment writing the first chunk of tomorrow’s blog…on the ethics and qualifications necessary to be a member
These sound like great ideas to me, Shel. I’d be most interested in the cooperative/joint-marketing opportunities and resources.
@Michelle, thanks for your two comments. I know you’ll hear about it anyway, but should I put you officially on the notification list? (easiest if you send an e-ail so I can just file it).
Thanks for telling me about the challenge. I actually spent my time in the waiting room at my mom’s chemo appointment writing the first chunk of tomorrow’s blog…on the ethics and qualifications necessary to be a member
These sound like great ideas to me, Shel. I’d be most interested in the cooperative/joint-marketing opportunities and resources.
@Michelle, thanks for your two comments. I know you’ll hear about it anyway, but should I put you officially on the notification list? (easiest if you send an e-ail so I can just file it).
Thanks for telling me about the challenge. I actually spent my time in the waiting room at my mom’s chemo appointment writing the first chunk of tomorrow’s blog…on the ethics and qualifications necessary to be a member
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