Name Change Shows the Tide has Turned

Posted on Posted in Energy & Sustainability, Green Living/Green Lifestyles, language Tagged with , ,

My hometown newspaper, the Daily Hampshire Gazette in Northampton, MA, noted today that the City of Northampton’s Office of Planning and Development has been renamed the Office of Planning and Sustainability.

When I moved to town in 1981, Northampton was in the midst of a building boom and developers were snapping up large farm and forest parcels on the fringes of town. Sprawl was the order of the day.

Now, huge amount of acreage have been protected, both in Northampton and all surrounding communities; Hadley, the neighboring town where I currently live, has preserved thousands of acres. And the City of Northampton has openly changed the mission of the planning department to embrace sustainability.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com